by Brooks Manley | Oct 12, 2022 | Uncategorized
B2B copy is everything. When you’re trying to move prospects and leads through your funnel, your words matter. Ever try to throw up an ad, send an email newsletter, or publish a website page without really taking the time to ensure your copy is compelling and...
by Brooks Manley | Sep 16, 2022 | Uncategorized
We’re in a B2B pickle. Our sales reps hold about 5% of the buying process attention, there’s an ever-increasing number of stakeholders to convince, and the funnel has changed. So, we reverse the process instead of opening our sales nets wide to everyone. We use...
by Brooks Manley | Sep 9, 2022 | Uncategorized
A well-oiled marketing-sales handoff process leads to a bottom-heavy, three-stage marketing funnel which ends with a closed deal – the holy grail of all marketing automation efforts. The mid-of-the-funnel is a key indicator of customer engagement and a barometer of...
by Brooks Manley | Aug 26, 2022 | Uncategorized
Singapore has been and remains ripe with digital marketing opportunities for businesses of all shapes and sizes. If you operate in Singapore and haven’t already shifted a significant amount of your budget to digital marketing – the time is now. 92% of Singaporeans use...
by Brooks Manley | Aug 18, 2022 | Uncategorized
Leads aren’t Pokemon – you can’t catch them all. But a robust B2B marketing strategy goes a long way toward filling up your pipeline with qualified leads. If you’re stuck in a rut, we’ll show you 7 outbound B2B marketing strategies that will grow your pipeline...
