A B2B Marketing Agency that Delivers Results

Let’s face it: B2B marketing is not as straightforward as its B2C counterpart.

From attracting traffic and generating leads to creating meaningful content and driving sales — B2B marketing has always been a tough nut to crack.

What’s important is choosing a reliable B2B marketing agency partner that understands your business and helps you stand out in a noisy marketplace.

Brew Interactive is one such results-driven agency that has a proven track record in B2B marketing and is focused on growing businesses.

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A Few B2B Companies We Helped Grow

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What is B2B
Marketing?

Business-to-business or B2B marketing refers to the marketing of products or services, geared towards another business. Put simply: any company that sells products or services to another company engages in B2B marketing.

Talking about B2B marketing vs B2C marketing, the former focuses on the needs and challenges of businesses as opposed to B2C marketing that is directed towards individuals.

Moreover, with the buying process being longer, B2B marketing strategies are focused on educating consumers and building relationships to drive purchase decisions.

We’re a part of BBN

We are proud shareholders and APAC representatives for BBN, the world’s B2B agency with over a thousand B2B specialists, managing over 500 clients worldwide across 31 B2B sectors.

The BBN Benefit is that our clients get the best of both worlds. This means experiencing the creativity and personal attention of Brew Interactive, a locally based agency, while having the support of a large, international organization.

BBN is also co-owned by 17 other agencies (located across 66 countries) operating with the same framework and methodologies, just like Brew.

The Importance of B2B Marketing

Be found online

89% of B2B researchers gather information about potential purchases through the internet.

Leverage the power of social media

84% of C-level and VP-level buyers rely on social media for decision-making.

Focus on content creation and distribution

52% of B2B buyers say they’re “definitely” more likely to buy from a brand once they’ve read their content.

Increased focus on B2B marketing

46% of B2B companies plan on increasing their content marketing spend within the next 12 months

Our Results-Driven
B2B Marketing Process

Define Objectives

A successful partnership begins with an effective kickoff meeting which is why we take a deep interest in understanding more about your business, target audience, offerings, core values, goals, and challenges.

The idea is to gain a comprehensive insight into your business and industry. We use this opportunity to identify what you want to achieve through B2B marketing and define objectives.

Create Buyer Personas

In B2B marketing, it’s not enough to just know who your target audience is. It’s important to create detailed buyer personas to be able to create a targeted B2B marketing strategy that appeals to them.

Defining buyer personas involves obtaining information on your ideal customers’ demographics, firmographics, and psychographics.

We conduct thorough research and qualitative analysis at this stage to develop ideal buyer personas, thereby setting the foundation for a more informed B2B marketing strategy.

Develop a Plan

Once we have a better understanding of your business and target audience, we develop a strategy that addresses your audience’s needs and challenges.

This also involves developing marketing content and creating a distribution plan, helping you maximize your lead generation efforts and meet your buyers where they are. We also outline actionable strategies and establish KPIs in line with your long-term goals.

Execute the Plan

On getting your approval of the plan, we manage the execution of the B2B marketing plan. From creating and delivering content to generating leads and nurturing them — we are equipped to manage it all from start to finish.

Track and Optimise

You don’t have to worry about following up with us because we believe in proactively updating you on the campaign progress and final results. We constantly track performance and optimize the campaign, ensuring it’s on the right track and is meeting the objectives.

B2B Marketing Strategies We Deploy

Lead Generation

We help you deliver the right message to the right audience at the right time to acquire quality leads and boost your lead generation efforts.

Content Marketing

We have a dedicated B2B content creation team that is focused on creating relevant content that appeals to your target audience and most importantly, converts.

MarTech Solutions

As your B2B marketing partners, we provide solutions that complement your CRM and marketing tools such as HubSpot and Salesforce.

Search Engine Optimisation (SEO)

We create SEO-focused content and implement white-hat optimisation strategies that help your business be found online and attract relevant traffic.

B2B Social Media

Social media is an integral aspect of the B2B marketing mix. We devise social media strategies to stay connected with your audience and keep them engaged.

About Brew Interactive

Founded in 2009, Brew Interactive is proud to incorporate the expertise of a large agency and the flexibility of a boutique team, helping us build profitable relationships with our clients.

Our team is made up of experienced digital strategists and trusted experts with a vested interest in your success.

Every business is different and that’s exactly how we treat our clients. We believe in offering customised solutions based on your business goals, objectives, and organisation boundaries. We are quick to re-strategise and pivot as your company grows and evolves.

Our pricing models are more conservative as compared to larger agencies and we don’t work with any minimum budget.

From B2B, technology, and e-commerce to education, finance, and real estate — our clients range from a multitude of industries.

We’re not just any B2B marketing agency. We strive to become an extension of your marketing team, ensuring a collaborative and profitable partnership focused on driving growth.

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We Used to Be In Your
Shoes Before

Before launching Brew Interactive as a digital marketing agency in Singapore, our founder Marcus Ho and some of our senior management team members were on your side of the table as entrepreneurs, marketing directors or content leads.

We’ve all worked with different types of marketing agencies of all sizes and experience. While some partnerships were effective, there were many that weren’t a good fit.

Once the contract was signed, we were passed on to the junior employees and realized we were working with agencies who did not understand our business.

These experiences proved one thing: there is an obvious gap in the marketing agency world. Through Brew Interactive, we aim to build those gaps and create a truly profitable client relationship that is mutually-rewarding and productive.

B2B Marketing FAQ

What is the goal of B2B marketing?

Some common goals of B2B marketing are growing brand awareness, driving qualified leads, and improving close rates. Ultimately, B2B marketing is all about getting more ideal clients.

How is B2B marketing different from B2C marketing?

B2B marketing refers to marketing to other businesses, while B2C marketing is focused on marketing to individual consumers. Compared to B2C, the B2B buying process is often more complex, involves multiple decision makers, and is a more logical process compared to B2C where consumers often make quick decisions fueled by emotions.

How is a B2B agency different from a normal marketing agency?

Successful B2B marketing considers the entire B2B buying journey – from start to finish. B2B marketing agencies understand that journey, are experts in building ideal B2B personas, know how to appeal to multiple decision makers, and are experts in targeting the right people in the right roles at the right companies.

What strategies do you employ for B2B marketing?

We often deploy lead generation campaigns, email marketing, content marketing, display advertising, social media advertising, CRM implementation, SEO, marketing automation tactics, and more.

What kind of software and tech is used in B2B marketing?

B2B marketing is often leveraged by helpful tools and technologies including Customer Relationship Platforms (like HubSpot and Salesforce), marketing automation platforms (like HubSpot or Pardot), lead nurturing softwares, retargeting tech, and more.

How much do B2B marketing services cost?

B2B marketing services vary in cost depending on the scope of the project, the technologies used, and the services deployed.

What is the B2B buying process?

The journey is different for every company depending on industry, size, and product. But it usually involves:

Problem Identification
Initial Research and Information Gathering
Evaluating and Comparing Available Solutions
Justifying the Purchase
Engaging Top Solutions
Negotiations
Signoff from Finance and Accounting
Initiating the Purchase Process
Procurement

How do you nurture B2B leads?

Lead nurturing looks different for different companies and industries, but might involve targeted advertising, retargeting, email campaigns, content production, and more.

What is B2B content?

B2B content simply refers to content catered to another business, rather than individual consumer. B2B content appeals to multiple decision makers, is in-depth, thoroughly answers common questions, and – depending on the stage in the buyer’s journey) – expertly promotes the company’s solution.