Account-Based Marketing Agency
Boost Your ROI with Laser Focused Account-Based Marketing
Account Based Marketing (ABM) has been proven to drastically decrease cost of acquisition, shorten the typical sales cycle, and increase the value of deals. It’s a more effective, efficient, and profitable way to get customers.
Instead of putting out content and waiting on prospects to come to you, ABM flips the traditional sales and marketing funnel on its head by targeting high value prospects and nurturing them into opportunities. Brew Interactive designs ABM programs that prospect new target accounts, expand on current accounts, and accelerate current prospects through the buyer’s journey.
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Why Invest in Account-Based Marketing?
Don’t Wait on Leads to Come to You
Instead of creating mass ad campaigns or publishing loads of content hoping to attract the right leads, ABM begins by identifying your dream clients and strategizing the best way to market to them. Instead of marketing one-to-many, you’re marketing one-to-a-few. ABM is a more proactive way to generate qualified leads.
Start Conversations with Your Dream Customers
Are you and your sales team tired of having ten phone calls with leads only to qualify one or two? With an ABM campaign, you’ll only talk to leads you’ve already pre-vetted and determined as good fits. With ABM, there’s no more waiting and hoping that some of your dream clients will see your marketing – you’ll put it right in front of them.
Maximise Your Marketing Budget
Research shows over the past few years 76% of marketers experienced higher ROI using ABM opposed to traditional or inbound marketing methods. ABM campaigns target a small number of accounts, tend to lead to shortened sales cycles, and often result in higher deal values. For many B2B companies, it’s a more efficient way to spend your marketing budget.
Align Marketing and Sales
Another benefit of ABM is the alignment of marketing and sales. Marketing and sales need to be aligned in order to roll out a successful campaign – but that alignment leads to synergy and efficiency boosts long after the ABM campaign is completed. An aligned sales and marketing team means higher lead-to-qualified ratios, faster sales cycles, and increased productivity.
Step by step process
Our Proven ABM Process
STEP 01
Goal setting + KPIs
Every successful ABM campaign begins with clarifying goals and setting focused objectives and KPIs. We’ll spend a lot of upfront time with your team ensuring we know exactly what you’re trying to achieve and how the campaign will benefit your company.
Depending on where you are on your ABM journey, we’ll typically aim for one of the following goals:
- Prospecting of new target accounts
- Expanding current accounts
- Accelerating current prospective accounts
Once we establish a goal, we’ll work with you to set objectives and KPIs to guide us throughout the campaign.
STEP 02
Persona Development
ABM is all about weeding out your unqualified leads and pursuing accounts that align perfectly with your ideal customer profile (ICP). Our team will spend a lot of time and energy developing your ideal buyer persona through strategy meetings with your team, customer interviews, and demographic research. We won’t even consider creating a target account list before we’re crystal clear on your ideal customer.
STEP 03
Account Research and Target List Creation
Once we’re confident that we’re targeting the right kinds of customers, then we’ll perform account research and compile a list of target accounts or expand upon / verify an existing list. We’ll evaluate your existing databases and leverage other technologies to put together a robust list full of profitable, dream clients.
STEP 04
Software and Tech Setup
An ABM technology stack can make or break an accounts-based marketing campaign. We have ABM specialists who are experts in a wide range of technologies and softwares needed to pull off a successful campaign. From CDPs to CRMs and ad platforms to sales intelligence softwares – our team knows how to leverage tech for ROI producing campaigns.
STEP 05
Content and Asset Development
An ABM campaign is nothing without the right content and assets to capture the attention of your target accounts. We’ll visualise the journey with your team, identify the right types of content or ads, and then get to work developing valuable assets your target accounts won’t be able to ignore.
STEP 06
Sales and Marketing Alignment
For an account-based marketing campaign to be successful, marketing needs input from the sales team on target accounts and what makes a qualified lead for them. Because the sales team often knows the ICP best, sales needs to give marketing feedback on their campaign strategy and content plans. Everyone needs to be on the same page, and we help facilitate the collaboration.
STEP 07
ABM Campaign Rollout
Once goals have been established, target accounts chosen, content and multi-channel workflows mapped out – it’s time to rollout the campaign. Our team ensures everything is synced and being tracked. Then, we go live and start landing accounts.
STEP 08
Track, Evaluate, and Optimise
If you can’t track all of your progress, touchpoints, and results – there’s no way to know how successful the campaign is. We’ll create a dashboard for you and report regularly on the campaign’s progress, always looking back to our initial goals and KPIs to ensure your campaign is moving your company forward.
What our client say
Campaign ROI → Happy Clients
At Brew Interactive, we pride ourselves on delivering top-notch services to our clients. Don’t just take our word for it – hear what our satisfied customers have to say!
“Brew was able to target and narrow down the right customer type we were looking for. With the leads generated from the campaign, not only did we had quality leads, we also managed to meet with a number of these leads to discuss further potential opportunities. The Brew team were easy to work with and followed up closely with me throughout this campaign.”
Mandy Tan
Marketing Manager, JCB
“Since working with Brew Interactive, our business has increased fivefold. The team really understood our target market and took a keen interest in our business. We’re is expanding all over South East Asia and will face a lot of challenges but owing to Brew Interactive’s transparent pricing and way of working, it will make it easier for us to pivot into each country.”
Aman Bajaj
Owner, Enovatek Energy
“Brew knows what my expectations are and how to please our clients. They can launch campaigns within one or two days — I did not have that experience while working with any other company. They know the market, our needs, and how to reach our target clients.”
Viola Chung
Marketing Manager, JLL
Case Study
ABM in Action
Enovatek Energy Solutions
Backstory
Enovatek Energy Solutions is a leader in the energy efficiency tech industry that offers practical, energy-saving solutions for businesses across Singapore, Malaysia, Thailand, and the Philippines. The company aims to reduce the carbon footprint from industries through its range of energy-saving products such as solar air conditioners, LED lights, solar power generators, and wind turbines.
Keep reading this articleJonite
Backstory
It’s probably the dream of every business owner to be able to offer products and solutions that are totally unique with virtually no competition in the market. The reality, however, is usually very different. But what if a business really had products that were one of a kind with only a handful of competitors across the entire industry? Growth and profitability would surely be a cakewalk for them, right?
Keep reading this articleAccount-Based Marketing FAQ
How do you do account-based marketing?
What are the types of account-based marketing?
Is Account-Based Marketing better than traditional marketing?
How do you choose target accounts?
What’s an example of ABM?
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