Want to Appeal
to Chinese Consumers? Get Started with WeChat Marketing

Being one of the most popular apps in China, WeChat presents multiple opportunities for brands to reach their target audience and connect with them.

Through our WeChat marketing solutions, we can help you create and build a strong presence on the platform, helping you expand reach and appeal to Chinese consumers effectively.

Let's Get
Started

A few of the other companies we helped grow

 
1-Prudential – Desk
2-NUS – Desk
3-Qatar – Desk
4-3M – Desk
5-Oppo – Desk
 
 
1-Sport Singapore – Desk
2-Fuji Xerox – Desk
3-Hitachi – Desk
4-UBS – Desk
 
 
1-Prudential – Mob
2-NUS – Mob
3-Qatar – Mob
4-3M – Mob
5-Oppo – Mob
 
 
1-Sport Singapore – Mob
2-Fuji Xerox – Mob
3-Hitachi – Mob
4-UBS – Mob
 

The Power of WeChat?

WeChat has over 1.2 billion monthly active users.

With 1 million users in Singapore, WeChat has a 32% penetration rate in the country

One-third of WeChat users spend more than four hours a day on the app

3.63 million Chinese tourists visit Singapore every year

Why Do You Need a WeChat
Marketing Strategy?

Build Brand Awareness

Having a presence on WeChat and being active on it gets your brand in front of the million WeChat users, thereby building brand awareness. It gives you the incredible opportunity to showcase your brand, build online visibility, and boost loyalty.

Drive Revenue

Have an e-commerce store? With WeChat, you have the option to set up a WeChat store and sell directly through the platform. The process takes less than five minutes.

Apart from being accessible on WeChat, customers also have the option to pay via WeChat and share your products with their network. This native in-app shopping experience hugely benefits e-commerce stores and helps drive revenue.

Improve Customer Service

Customer service is an integral part of every business and WeChat can help you elevate your customer service
standards.

Not only is it a direct customer touchpoint but it also gives brands easy access to customer data, helping you make more informed marketing decisions and deliver personalized experiences.

Search Engine Optimisation (SEO)

It’s not enough to have a social media following. It’s equally important for brands to engage with their audience and encourage interaction.

Owing to WeChat’s features, brands can leverage this platform to deliver quality content and boost engagement, thereby attracting new customers and expanding reach.

What Our WeChat Marketing Agency Offers

Official WeChat Account Creation

We can create an official WeChat account for your business and handle all the paperwork for you. The best part? You don’t need a Chinese business license.

Content Creation and CRM

We develop a targeted WeChat content strategy centered around building awareness, driving engagement, and generating traffic. We also reply to queries and comments, helping you strengthen relationships with your audience.

WeChat Shop

Want to launch your e-commerce store on WeChat? We can help you launch, run, and promote your WeChat Shop without any hassles

WeChat Advertising

We devise and implement WeChat marketing campaigns and collaborate with Key Opinion Leaders (KOLs), helping you grow your presence and reach Chinese consumers

Baidu SEM

Being the largest search platform, it only makes sense for brands to turn to Baidu to market their products and boost visibility.

From account creation and keyword research to running and managing ad campaigns, we can help you drive traffic to your website by optimizing your brand’s presence on Baidu.

Douyin Advertising

Douyin is a great option for brands looking to target millennials and Gen-Z consumers. We can help you build a presence on Douyin and leverage its advertising formats to increase visibility and reach.

Apply for an Official
WeChat Account

The first step to build your presence on WeChat is to set up an official WeChat account. It lets you create a following, send updates to your audience, and drive traffic to your website.

Similar to a Facebook page, once you publish a post on your Official WeChat account, your followers will be able to see it on their page and choose to engage with it through comments, shares, or likes.

There are two types of WeChat Official Accounts:

  • WeChat Subscription Account
  • WeChat Service Account

Businesses that want to use WeChat to share information and engage with their target audience can opt for the Subscription Account. The Service Account is suited for businesses whose main purpose is to use WeChat for customer service related functions.

As an overseas business looking to set up a WeChat Official Account, you will need to complete certain formalities. The entire process is likely to take around two to four weeks

Content Strategy and Management

Once you create a presence on WeChat, it’s about consistently creating content that lets you reach and engage your audience.

There are various types of content formats on WeChat and as a business, you need to know which ones are best-suited to communicate your message. Whether you’re looking to generate leads and create awareness or establish expertise, build brand loyalty and drive revenue, it’s important to have the right WeChat content strategy in place to help put your message across.

This is where Brew Interactive can help.

We work closely with our clients to understand their business goals and objectives. On the basis of that, we develop a well-thought-out content strategy that helps your brand stand out from its competitors.

On receiving your approval, we execute the plan and keep a close eye on the content performance.

Apart from developing and implementing monthly content calendars, we also have a team that is equipped to offer quick responses to questions and concerns you receive on WeChat.

Customers today expect lightning-fast responses across mediums and we ensure your brand lives up to that expectation on WeChat.

Drive Traffic via WeChat, Weibo, and Baidu

Brands need to be present where their customers are and that calls for a strong multi-platform marketing strategy.

In addition to creating and building your presence on WeChat, our team is also experienced in driving traffic via Weibo and Baidu.

Leveraging the right advertising formats on WeChat, Weibo and Baidu can help you reach your target audience effectively. We can all agree that it’s easier said than done which is why we’re here to help.

We can create and run targeted campaigns on WeChat, Weibo, and Baidu, helping you drive traffic to your website and generate conversions.

From establishing campaign goals and planning the campaign to selecting the right ad formats and running ads, we can devise a data-driven advertising plan to help you meet your goals.

The idea is to leverage these three powerful platforms to expand your reach, build an online community, and strengthen your relationship with your customers

Work with Influencers in China

Influencer marketing is hugely powerful and the same holds true for the Chinese market where influencers are known as Key Opinion Leaders (KOLs). They are known to enjoy a loyal community of followers and are believed to be “experts” in their respective fields.

However, the challenge lies in selecting the right KOL for your brand and planning campaigns that benefit both parties.

Brew Interactive can help you collaborate with the right influencers, negotiate deals, and develop campaigns that will build trust and position your brand positively. We also have accurate screening measures in place to ensure you don’t end up working with fake KOLs.

Start Engaging with your Audiences on WeChat Today

Ready to embrace WeChat? Let us make it easier for you to run WeChat marketing campaigns and reach new audiences, taking you closer to your business goals.

Partners & Awards

 
1-Hotspot Platinum – Desk
2-Google Partner – Desk
3-SalesForce Partner – Desk
4-Meltwater – Desk
 
 
1-Hotspot Platinum – Mob
2-Google Partner – Mob
3-SalesForce Partner – Mob
4-Meltwater – Mob
 

Salesforce Impactful Implementation

Salesforce 2020 Winner

Top B2B Companies

Asia 2020

HubSpot 2019 Impact Awards

Marketing

HubSpot 2019 Impact Awards

Sales Enablement

Marketing Excellence Awards

Awarded Excellence in Government Sector Marketing

Circle of Excellence

Awarded Excellence in Social Media

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Recent Posts from our Blog

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And unfortunately the internet is filled with generic and watered down information on how to invest in different lead generation channels, leading many B2B marketers to get it wrong. They may feel like they’re checking a channel off the list, when in reality their approach isn’t yielding any return. They’re getting it completely wrong.

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But a software alone won’t grow your business.

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BREW INTERACTIVE

Digital Marketing Agency in Singapore

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111 North Bridge Road, #08-19, Singapore 179098 info@brewinteractive.com

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