Want to Appeal
to Chinese Consumers? Get Started with WeChat Marketing
Being one of the most popular apps in China, WeChat presents multiple opportunities for brands to reach their target audience and connect with them.
Through our WeChat marketing solutions, we can help you create and build a strong presence on the platform, helping you expand reach and appeal to Chinese consumers effectively.
Accelerating growth with our clients
The Power of WeChat?
Why Do You Need a WeChat
Build Brand Awareness
Apart from being accessible on WeChat, customers also have the option to pay via WeChat and share your products with their network. This native in-app shopping experience hugely benefits e-commerce stores and helps drive revenue.
Improve Customer Service
Not only is it a direct customer touchpoint but it also gives brands easy access to customer data, helping you make more informed marketing decisions and deliver personalized experiences.
Search Engine Optimisation (SEO)
Owing to WeChat’s features, brands can leverage this platform to deliver quality content and boost engagement, thereby attracting new customers and expanding reach.
What Our WeChat Marketing Agency Offers
Official WeChat Account Creation
We can create an official WeChat account for your business and handle all the paperwork for you. The best part? You don’t need a Chinese business license.
Content Creation and CRM
We develop a targeted WeChat content strategy centered around building awareness, driving engagement, and generating traffic. We also reply to queries and comments, helping you strengthen relationships with your audience.
Want to launch your e-commerce store on WeChat? We can help you launch, run, and promote your WeChat Shop without any hassles
We devise and implement WeChat marketing campaigns and collaborate with Key Opinion Leaders (KOLs), helping you grow your presence and reach Chinese consumers. Check out these statistics to learn more about WeChat demographics.
Being the largest search platform, it only makes sense for brands to turn to Baidu to market their products and boost visibility.
From account creation and keyword research to running and managing ad campaigns, we can help you drive traffic to your website by optimizing your brand’s presence on Baidu.
Douyin is a great option for brands looking to target millennials and Gen-Z consumers. We can help you build a presence on Douyin and leverage its advertising formats to increase visibility and reach.
Apply for an Official
Similar to a Facebook page, once you publish a post on your Official WeChat account, your followers will be able to see it on their page and choose to engage with it through comments, shares, or likes.
There are two types of WeChat Official Accounts:
- WeChat Subscription Account
- WeChat Service Account
Businesses that want to use WeChat to share information and engage with their target audience can opt for the Subscription Account. The Service Account is suited for businesses whose main purpose is to use WeChat for customer service related functions.
As an overseas business looking to set up a WeChat Official Account, you will need to complete certain formalities. The entire process is likely to take around two to four weeks
Content Strategy and Management
There are various types of content formats on WeChat and as a business, you need to know which ones are best-suited to communicate your message. Whether you’re looking to generate leads and create awareness or establish expertise, build brand loyalty and drive revenue, it’s important to have the right WeChat content strategy in place to help put your message across.
This is where Brew Interactive can help.
We work closely with our clients to understand their business goals and objectives. On the basis of that, we develop a well-thought-out content strategy that helps your brand stand out from its competitors.
On receiving your approval, we execute the plan and keep a close eye on the content performance.
Apart from developing and implementing monthly content calendars, we also have a team that is equipped to offer quick responses to questions and concerns you receive on WeChat.
Customers today expect lightning-fast responses across mediums and we ensure your brand lives up to that expectation on WeChat.
Drive Traffic via WeChat, Weibo, and Baidu
In addition to creating and building your presence on WeChat, our team is also experienced in driving traffic via Weibo and Baidu.
Leveraging the right advertising formats on WeChat, Weibo and Baidu can help you reach your target audience effectively. We can all agree that it’s easier said than done which is why we’re here to help.
We can create and run targeted campaigns on WeChat, Weibo, and Baidu, helping you drive traffic to your website and generate conversions.
From establishing campaign goals and planning the campaign to selecting the right ad formats and running ads, we can devise a data-driven advertising plan to help you meet your goals.
The idea is to leverage these three powerful platforms to expand your reach, build an online community, and strengthen your relationship with your customers
Work with Influencers in China
However, the challenge lies in selecting the right KOL for your brand and planning campaigns that benefit both parties.
Brew Interactive can help you collaborate with the right influencers, negotiate deals, and develop campaigns that will build trust and position your brand positively. We also have accurate screening measures in place to ensure you don’t end up working with fake KOLs.
Start Engaging with your Audiences on WeChat Today
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