by Brooks Manley | Jan 5, 2023 | Uncategorized
Business-to-business (B2B) marketing is a specialized form of marketing that involves promoting products or services to other businesses. It can be challenging to choose the right B2B marketing agency in Singapore, but with the right strategy and approach, you can...
by Brooks Manley | Dec 20, 2022 | Uncategorized
Don’t wait for your audience to realize they need your product. Prove the value you bring to the table. How? With a little help from demand generation. Today, we’ll walk you through everything you need to know to craft an effective demand generation strategy that...
by Brooks Manley | Nov 18, 2022 | Uncategorized
For your house to be stable, you need solid foundations. And in ABM, the home of your increased revenue, your foundations are target identification and segmentation. So today, we’ll walk you through the best ways to find and segment ABM targets. Let’s dive in! Ground...
by Brooks Manley | Nov 8, 2022 | Uncategorized
TikTok continues to grow like wildfire across Southeast Asia. But it’s only used by teens, right? And it only makes marketing sense for those in eCommerce, gaming, and other trendy industries, right? Not the case. In Singapore, close to 51% of all users are 34 or...
by Brooks Manley | Oct 18, 2022 | Uncategorized
There is content, and then there is content. You know the type: a blog post your customers always reference as their reason for getting in touch during their intake calls. The video that showed them your team members are people they’d like to work with. The...
by Brooks Manley | Oct 12, 2022 | Uncategorized
B2B copy is everything. When you’re trying to move prospects and leads through your funnel, your words matter. Ever try to throw up an ad, send an email newsletter, or publish a website page without really taking the time to ensure your copy is compelling and...