CASE STUDY

To address the challenges Astrid Clinic faced in establishing its online presence and increasing awareness of its services, Brew undertook a targeted approach focused on enhancing the clinic’s digital footprint and search engine visibility.

A comprehensive home page was designed to provide visitors with general information about Astrid Clinic’s range of services. This page served as the digital gateway to the clinic, offering an overview of their commitment to combining aesthetic beauty with medical expertise.

To directly address the lack of awareness regarding Astrid’s specialised services, Brew crafted individual landing pages for three of the clinic’s core surgical procedures which were upper eyelid surgery, rhinoplasty, and breast augmentation.

Our decision was based on the following reasons:

1. Top Procedures: These pages were selected for improvement because they represent the most popular procedures in Singapore, highlighting their demand and relevance in the local market.

2. Specialisation in Eyelid Surgery: Eyelid surgery is a particular area of expertise for Astrid’s Dr Jonah Kua who is known for achieving natural-looking results. We chose to highlight this speciality to help differentiate Astrid from its competitors.

3. Keyword Goldmine: These pages also represent a significant opportunity to leverage SEO, as our research indicates that breast augmentation, rhinoplasty, and eyelid surgery are among the most frequently searched terms in Singapore.

Brew also made sure to highlight the various benefits of getting a procedure done at Astrid to preempt any potential concerns that they may have. For example, we made sure to highlight the following benefits:

High safety standards at the clinic
Advanced surgery techniques to guarantee quality results
Less patient discomfort and quicker recoveries

To further put patients at ease, the Brew team also designed customised artwork depicting Astrid’s surgical procedures.

These illustrations were created to be in line with Astrid’s brand identity and to visually demystify the surgery process, making it more approachable and understandable for patients. This thoughtful approach helps reduce anxiety by providing clear, comforting visuals that align perfectly with Astrid’s commitment to patient care and transparency.

To guarantee the illustrations were both accurate and informative, we worked hand-in-hand with Dr. Jonah Kua, Astrid Clinic’s expert plastic surgeon renowned for his skill in creating natural-looking eyelid surgery results.

Dr. Kua’s deep knowledge and experience enabled us to offer precise diagrams and thorough explanations to potential patients, making complex procedures easier to understand.

Recognizing the importance of search engine optimization (SEO) for online visibility, Brew meticulously selected and incorporated highly searched keywords relevant to Astrid Clinic’s services within the Singapore context.

Keywords such as “UPPER EYELID SURGERY SINGAPORE,” “RHINOPLASTY SINGAPORE,” and “BREAST AUGMENTATION IN SINGAPORE” were strategically used throughout the landing pages.

This not only ensured that Astrid’s services were easily discoverable by potential patients searching for these specific procedures online but also improved the clinic’s rankings on search engine results pages (SERPs).

These steps formed the cornerstone of Brew’s strategy to enhance Astrid Clinic’s online presence, drive traffic to their website, and ultimately increase patient inquiries and bookings for their specialised surgical procedures.

Brew’s partnership with Astrid Clinic extended into the realm of digital advertising through a focused Google AdWords campaign, aimed at boosting the clinic’s visibility to potential patients online.

Through detailed keyword research, Brew identified key terms such as “liposuction Singapore,” “breast augmentation,” and “eyelids” that aligned closely with Astrid’s service offerings.

This strategic selection was crucial for ensuring that Astrid’s ads reached an audience actively searching for these specific plastic surgery services, enhancing the chances of converting searches into consultations.

To maximise the effectiveness of these advertising efforts, Brew implemented a dynamic optimization strategy for Astrid’s campaigns. Regular performance analysis allowed for the fine-tuning of ad copy, the adjustment of bids, and the strategic redistribution of budget towards the most impactful keywords and ads.

Brew’s continuous optimization process ensured Astrid Clinic maintained a prominent and effective online presence, directly contributing to an increase in patient inquiries and bookings, and solidifying the clinic’s reputation in the competitive healthcare market.