Move Leads through the Funnel with Highly Effective Whitepapers

Despite some marketers predicting their decline, whitepapers are still extremely helpful. Whitepapers are the one of the most requested content formats by B2B buyers. 63% of companies see white papers as one of the most effective forms of content they use in their organisation.

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A few of the other companies we helped grow
 
1-Prudential – Desk
2-NUS – Desk
3-Qatar – Desk
4-3M – Desk
5-Oppo – Desk
 
 
1-Sport Singapore – Desk
2-Fuji Xerox – Desk
3-Hitachi – Desk
4-UBS – Desk
 
 
1-Prudential – Mob
2-NUS – Mob
3-Qatar – Mob
4-3M – Mob
5-Oppo – Mob
 
 
1-Sport Singapore – Mob
2-Fuji Xerox – Mob
3-Hitachi – Mob
4-UBS – Mob
 

Whitepapers that Capture, Nurture, and Convert

Whitepapers can be used effectively at every stage of the buyer’s journey – from offering them as a lead magnet to attract brand new leads to converting qualified leads into closed deals by delivering timely case studies. Their versatility makes them so valuable. You can run Facebook Ads to invite prospects to download a whitepaper, you can email them directly to warm leads, or you can use them within automated email sequences to gauge interest.

Whitepapers that Capture, Nurture, and Convert

Whitepaper Lead Magnets

Lead magnets are one of the most effective ways to utilise a whitepaper. Run ads to your target audience and ask for their email in exchange for a valuable piece of content. Our content team can help you define your audience, choose a topic they’re interested in, and craft valuable content that answers questions and introduces your business as a solution.

Whitepapers for Targeted Nurturing

Once leads are in the door, they need to be nurtured. That can happen through coffees, dinners, and phone calls – or it can be automated through targeted nurturing using whitepapers. Save your time by letting our team create the perfect whitepaper that moves your leads from the consideration stage to the decision stage.

Whitepaper Case Studies

As you near the end of the buyer’s journey, sometimes your qualified leads just need a little boost to get them over the finish line. Whitepaper case studies are often the nudge they need. Our team has perfected the art of designing and presenting case studies in a way that makes you the clear choice.

Brewing Magic

Accelerating growth with our clients

What Makes Our Agency Different?

A digital marketing agency for high growth companies

Brew Interactive is Singapore’s leading digital marketing agency for high growth companies. We’ve been around since 2009, and we take a custom approach to each and every client to ensure that our strategies meet the right unique business goals and objectives.

We don’t just execute, we come up with ideas for you

In your search for a digital partner, you would inevitably meet teams of “thinkers” and “do-ers”. We don’t believe in simply taking instructions and briefs from clients. Instead, we want to co-create the right digital strategies for your business, because no one client is ever the same.

End-to-end digital agency

Want to generate more leads? Great, we’ve got you covered. Need to increase your revenue? That’s our bread and butter! Or maybe you’re looking to boost your brand’s visibility and engagement as much as possible online? You guessed it, we can help you out there as well.

Unparalleled Marketing Expertise

We are a team made up of only experienced digital strategists because we believe your success depends on more than just a methodology. You’re looking for trusted experts with a vested interest in your success. No interns, or cheap offshore staff whatsoever.

No client is more important than you

Unlike other digital agencies, your project isn’t going to be put on a backburner because another client is “more important”. You’ll never be assigned to a B-team, because we don’t even have one.

Powerful Whitepapers.
Happy Clients.

“We heard of Brew Interactive later on through a recommendation, and they were known for creating contagious content and most importantly, delivering measurable results. After we engaged them, the results were amazing! Very impressed with the results!”

Sharon Ang,

Marketing Director (APAC)

“Throughout the last 12 months, I was very impressed with Brew’s content. Plus, their monthly reports are very detailed, unlike my previous agency. Thanks to Chantelle, Marie, Arielle, and Marcus, they are also very organized and passionate.”

Sarah Chung,

Marketing Manager

“We engaged Brew’s services for creating a website, as well as a campaign for its launch. One thing that really impressed me was Marcus and team’s interest in the meaning behind our website, and their passion for the subject. We were truly grateful for the team’s quick turnaround time and professionalism, and them putting in the effort to meet our tight deadline.”

Denise Balhetchet,

Head, Secretariat

Whitepaper FAQ

What is a whitepaper?

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that often outlines a problem and provides a solution related to the company.

Marketers might create whitepapers to educate their audience on a problem, explain a solution, or offer insight. Many companies will require an email address before downloading a whitepaper, while other companies might send whitepapers in email campaigns as a nurturing tactic.

Do you handle the design and the copywriting?

Yes, our expert team of content marketers and writers handle the topical research and copywriting, while our experienced design team brings it to life through beautiful design.

What’s the difference between an eBook and whitepaper?

A whitepaper is usually a succinct guide or report that provides useful information to a specific audience, while an eBook is usually much longer and covers a more broad topic for a larger audience. Whitepapers are a bit more targeted and versatile.

What are the different types of whitepapers?

There are a lot of different types of whitepapers. Some give a really broad overview and background of an issue, others are numbered lists, and others follow a problem-solution framework. Still other whitepapers provide industry-specific research and others are formatted as case studies.

How much do you charge for whitepapers?

The pricing for whitepapers comes down to the complexity of the topic, word count, and design. Shorter, simpler whitepapers will cost less than more complex and heavily designed whitepapers.

Do whitepapers still work as lead magnets?

Some marketers like to think whitepapers no longer work as lead magnets – that people want more interactive tools and content that meets their needs. But in the B2B space, whitepapers continue to be effective magnets to fill the top of your funnel.

What’s the difference between a blog article and a whitepaper?

A blog article can be similar to a whitepaper. The biggest difference should be that a whitepaper contains new or uniquely valuable information not typically available to the general public online as in a blog article.

What should a whitepaper include?

What’s included in a whitepaper comes down to the stage of the buyer’s journey and the audience. Whitepapers for strangers and prospects should include a clear description of the problem and solution, while whitepapers for qualified leads should include social proof and proven experience.

Whitepaper FAQ

What is a whitepaper?

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that often outlines a problem and provides a solution related to the company.

Marketers might create whitepapers to educate their audience on a problem, explain a solution, or offer insight. Many companies will require an email address before downloading a whitepaper, while other companies might send whitepapers in email campaigns as a nurturing tactic.

How much do you charge for whitepapers?

The pricing for whitepapers comes down to the complexity of the topic, word count, and design. Shorter, simpler whitepapers will cost less than more complex and heavily designed whitepapers.

Do you handle the design and the copywriting?

Yes, our expert team of content marketers and writers handle the topical research and copywriting, while our experienced design team brings it to life through beautiful design.

Do whitepapers still work as lead magnets?

Some marketers like to think whitepapers no longer work as lead magnets – that people want more interactive tools and content that meets their needs. But in the B2B space, whitepapers continue to be effective magnets to fill the top of your funnel.

What’s the difference between an eBook and whitepaper?

A whitepaper is usually a succinct guide or report that provides useful information to a specific audience, while an eBook is usually much longer and covers a more broad topic for a larger audience. Whitepapers are a bit more targeted and versatile.

What’s the difference between a blog article and a whitepaper?

A blog article can be similar to a whitepaper. The biggest difference should be that a whitepaper contains new or uniquely valuable information not typically available to the general public online as in a blog article.

What are the different types of whitepapers?

There are a lot of different types of whitepapers. Some give a really broad overview and background of an issue, others are numbered lists, and others follow a problem-solution framework. Still other whitepapers provide industry-specific research and others are formatted as case studies.

What should a whitepaper include?

What’s included in a whitepaper comes down to the stage of the buyer’s journey and the audience. Whitepapers for strangers and prospects should include a clear description of the problem and solution, while whitepapers for qualified leads should include social proof and proven experience.

Partners & Awards

 
1-Hotspot Platinum – Desk
2-Google Partner – Desk
3-SalesForce Partner – Desk
4-Meta BP – Desk
 
 
1-Hotspot Platinum – Mob
2-Google Partner – Mob
3-SalesForce Partner – Mob
4-Meta BP – Mob
 

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