Move Leads through the Funnel with Highly Effective Whitepapers
Despite some marketers predicting their decline, whitepapers are still extremely helpful. Whitepapers are the one of the most requested content formats by B2B buyers. 63% of companies see white papers as one of the most effective forms of content they use in their organisation.
Whitepapers that Capture, Nurture, and Convert
Whitepapers can be used effectively at every stage of the buyer’s journey – from offering them as a lead magnet to attract brand new leads to converting qualified leads into closed deals by delivering timely case studies. Their versatility makes them so valuable. You can run Facebook Ads to invite prospects to download a whitepaper, you can email them directly to warm leads, or you can use them within automated email sequences to gauge interest.
Whitepapers that Capture, Nurture, and Convert
Whitepaper Lead Magnets
Lead magnets are one of the most effective ways to utilise a whitepaper. Run ads to your target audience and ask for their email in exchange for a valuable piece of content. Our content team can help you define your audience, choose a topic they’re interested in, and craft valuable content that answers questions and introduces your business as a solution.
Whitepapers for Targeted Nurturing
Once leads are in the door, they need to be nurtured. That can happen through coffees, dinners, and phone calls – or it can be automated through targeted nurturing using whitepapers. Save your time by letting our team create the perfect whitepaper that moves your leads from the consideration stage to the decision stage.
Whitepaper Case Studies
As you near the end of the buyer’s journey, sometimes your qualified leads just need a little boost to get them over the finish line. Whitepaper case studies are often the nudge they need. Our team has perfected the art of designing and presenting case studies in a way that makes you the clear choice.
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Whitepaper FAQ
What is a whitepaper?
Marketers might create whitepapers to educate their audience on a problem, explain a solution, or offer insight. Many companies will require an email address before downloading a whitepaper, while other companies might send whitepapers in email campaigns as a nurturing tactic.
Do you handle the design and the copywriting?
What’s the difference between an eBook and whitepaper?
What are the different types of whitepapers?
How much do you charge for whitepapers?
Do whitepapers still work as lead magnets?
What’s the difference between a blog article and a whitepaper?
What should a whitepaper include?
Whitepaper FAQ
What is a whitepaper?
Marketers might create whitepapers to educate their audience on a problem, explain a solution, or offer insight. Many companies will require an email address before downloading a whitepaper, while other companies might send whitepapers in email campaigns as a nurturing tactic.
How much do you charge for whitepapers?
Do you handle the design and the copywriting?
Do whitepapers still work as lead magnets?
What’s the difference between an eBook and whitepaper?
What’s the difference between a blog article and a whitepaper?
What are the different types of whitepapers?
What should a whitepaper include?
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