Ready for Greater Visibility in China?
Start With Baidu
Breaking into China’s vast market takes more than just being seen online. It’s also about having the right strategies and wielding them in the right places. Baidu, China’s most powerful and widely used search engine, is where hundreds of millions begin their consumer journey. With an almost 70% market share on mobile devices in China, Baidu is where your brand could thrive next. As an experienced Baidu agency in Singapore, Brew Interactive can help your business get recognised, build credibility, and connect with a promising new audience.
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Brewing Magic
Accelerating growth with our clients
The Power of Baidu
Over 1.1 billion total users, with 704 million monthly active users
More than 6 billion search queries are processed daily on Baidu
Up to 95% of Baidu’s traffic comes from China
Baidu is the 14th most visited website worldwide
Getting Started With Baidu Advertising
As an experienced Baidu agency in Singapore, we will help you handle the complexities of setting up a Baidu PPC account.
The steps to open a Baidu advertising account for companies involve:
1. Your company will not need a Chinese bank account, a registered office in China, or a website that is fully in Mandarin to apply. However, your site should include an “About” page that is translated into Mandarin.
2. Prepare and submit key documents including:
- Incorporation Certificate
- Translation of the Incorporation Certificate
- Business Registration Status
- Domain hosting information
- Bank information
- Other documents as requested
3. Baidu will conduct a vetting process to ensure that your company
and its website are legitimate and accessible.
4. Depending on your industry, the approval process may take 2 weeks to a month. Once you have opened your Baidu advertising account, you’ll have full access to the platform’s suite of marketing tools.
Why Do You Need a Baidu Marketing Strategy?
China’s internet landscape is unique, and Baidu stands at its centre. This platform is where Chinese consumers discover, research, evaluate, and make purchasing decisions. Ready to make big strides in the Chinese market? Here’s why a dedicated marketing strategy from an expert Baidu agency in Singapore is essential:
Dominant Market Share
Baidu commands almost 70% of China’s search traffic on mobile, giving you unmatched access to millions of potential high-intent consumers. With so many daily users actively searching for information, products, and services, Baidu offers a rich opportunity to drive engagement at scale.
Actionable Data-Driven Insights
Baidu’s data analysis tools, including Baidu Index and Baidu Webmaster Tools, will help you uncover market trends and consumer behaviour, allowing you to fine-tune your advertising efforts and drive more high-quality leads.
Integrated Marketing Opportunities
On Baidu, you’ll be able to run a diverse selection of advertising formats, ranging from search ads and in-feed ads to brand zone takeovers. Your brand campaigns can be customised to meet specific goals and speak to targeted audiences, all within the same ecosystem.
SEO & SEM Powered Presence
Baidu offers both Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) services, helping your brand boost its online visibility. This unified SEO and SEM approach will go a long way towards ensuring your business shows up at every stage of the customer journey.
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What We Offer as a Baidu Agency
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Comprehensive Company Audit
Baidu has rather strict advertising regulations, which means that not every product or brand will qualify for paid campaigns on the platform. To save you time and avoid costly rejections, we’ll conduct a thorough assessment of your company and its offerings. Then, we’ll recommend the best digital marketing approach to guide your entry into the Chinese market.
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Baidu Business Account Setup
Baidu’s advertising platform is tailored for Chinese marketers, and you’ll find that it operates exclusively in Mandarin. This can be a challenge for non-Mandarin speakers, not to mention the complex documentation and licensing requirements required for the application process. To clear the path for you, we’ll handle the entire Baidu business account setup process, so you can look forward to a smoother entry into the platform.
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Baidu SEM Campaigns
We’ll design and launch search engine marketing (SEM) campaigns that make an impact with your target audience in China. Our SEM approach includes in-depth keyword research to capture trending topics, competitor analysis to identify gaps in strategy, and crafting localised ad copy to ensure your brand is connecting with Chinese audiences.
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Technical SEO Optimisation for Baidu
Baidu’s unique search algorithm demands a comprehensive search engine optimisation (SEO) plan. From optimising your landing pages for mobile devices to producing nuanced, localised content, Brew will provide the full scope of technical SEO expertise your brand needs to improve organic rankings, boost visibility, and establish lasting credibility on China’s biggest search platform.
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Localised Ad Creatives and Copywriting
Because Baidu is a fully Mandarin platform, you’ll need to speak the right language to your audience both literally and culturally. Our team of designers and copywriters draw on their years of experience to craft compelling creatives that will feel natural to a Chinese audience while still reflecting your brand voice and ethos.
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End-to-End Baidu Display Advertising
Baidu’s vast display network includes over 600,000 partner sites. To amplify your brand’s visibility, we’ll design compelling visual ads that are culturally relevant and optimised for mobile devices, which is where the majority of consumers are likely to find you. Our expertise in the Chinese market and its advertising best practices will help guarantee that your brand reaches the right consumers all across the country.
Brew Interactive:
Your Trusted Baidu Agency
Global Expertise,
Local Presence
With team members based in Singapore, China, and Malaysia, we’re well-equipped to understand the needs of regional businesses and the demands of marketing in a globalised world.
Proven Track Record
Our team brings years of expertise and experience in digital marketing, e-commerce, SEO, and search engine marketing, giving your business everything it needs to thrive on Baidu.
Customised Solutions
Every brand has its own unique story to tell. That’s why we make sure to tailor our strategies to align with your brand and its specific goals on Baidu, whether it’s awareness and engagement or conversion.
Ready to Make Baidu Work for Your Brand?
China’s consumers are searching. You have the chance to ensure that your brand is the one they find. Partner with a Baidu agency in Singapore that knows exactly what it takes to get you noticed.
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Expanding into China? Get a Free Market Entry Audit Worth $5,000
Whether you’re just getting started or looking to scale, our audit gives you clarity on what works, what doesn’t, and where your biggest growth opportunities lie in China.Recent Posts from our Blog
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