Background

Botsync is a warehouse automation company that specialises in integrating MAG autonomous mobile robots into existing industrial setups. The company, founded by four roboticists, distinguishes itself with an ability to implement solutions rapidly, often within a few hours.

The Challenge

Botsync operates within a highly specialised niche market, focusing on warehouse automation with autonomous mobile robots. This narrow market limits their audience reach and presents unique challenges in customer acquisition and market expansion.

Additionally, the company faced constraints with a limited budget for advertising, which restricts their ability to engage in widespread or high-intensity marketing campaigns. This combination poses significant hurdles in effectively reaching potential clients and scaling their operations.

Our Approach

After assessing Botsync’s specific challenges, our team formulated a strategic plan to optimise their marketing efforts within budget constraints. The strategy included several key initiatives:

Executed Google Digital
Advertising Campaigns
for Botsync

To amplify Botsync’s visibility and engagement, we initiated a targeted digital advertising campaign on Google.

By leveraging carefully selected ad placements and keywords that align closely with Botsync’s specialised market — warehouse automation — we maximised the reach and impact of each ad.

This approach not only increased Botsync’s presence on Google but also attracted potential customers who are actively seeking advanced automation solutions.

Through these focused Google Ads campaigns, we efficiently directed higher quality traffic to Botsync’s website, significantly enhancing their chances of converting visitors into leads by presenting them directly in search results where they are most likely to engage.

Results

The implementation of our tailored approaches yielded significant outcomes, as
highlighted below: