Background

Botsync is a warehouse automation company that specialises in integrating MAG autonomous mobile robots into existing industrial setups. The company, founded by four roboticists, distinguishes itself with an ability to implement solutions rapidly, often within a few hours.

The Challenge

Botsync operates within a highly specialised niche market, focusing on warehouse automation with autonomous mobile robots. This narrow market limits their audience reach and presents unique challenges in customer acquisition and market expansion.

Additionally, the company faced constraints with a limited budget for advertising, which restricts their ability to engage in widespread or high-intensity marketing campaigns. This combination poses significant hurdles in effectively reaching potential clients and scaling their operations.

Our Approach

After assessing Botsync’s specific challenges, our team formulated a strategic plan to optimise their marketing efforts within budget constraints. The strategy included several key initiatives:

Utilise SEO to improve
Botsync’s searchability

To make it possible for clients to more easily find Botsync, we focused on implementing a solid Search Engine Optimization (SEO) strategy.

This strategic keyword integration boosts Botsync’s visibility on search engines and helps them attract high-intent customers actively searching for warehouse automation solutions.

Ensuring this precision in SEO helps Botsync stand out in a specialised market, making it easier for potential customers to find them, thus increasing the likelihood of converting searches into leads.

Improved and optimised
Botsync’s landing page

The second pillar of our strategy at Brew focuses on refining the user experience through Botsync’s landing page.

Recognizing that the landing page serves as the primary conversion point for potential leads, we implemented a series of enhancements aimed at streamlining the user experience.

These improvements included simplifying the navigation structure and adding relevant CTA buttons to encourage visitors to Botsync’s landing page to take action.

By optimising the landing page, we aimed to reduce visitor bounce rates and increase engagement, thereby improving the conversion rate of visitors into leads.

Implementing these enhancements improves the user’s journey from discovery to decision smoother and more intuitive, effectively supporting Botsync’s goal to convert interest into actionable business opportunities.

Executed Google Digital
Advertising Campaigns
for Botsync

To amplify Botsync’s visibility and engagement, we initiated a targeted digital advertising campaign on Google.

By leveraging carefully selected ad placements and keywords that align closely with Botsync’s specialised market — warehouse automation — we maximised the reach and impact of each ad.

This approach not only increased Botsync’s presence on Google but also attracted potential customers who are actively seeking advanced automation solutions.

Through these focused Google Ads campaigns, we efficiently directed higher quality traffic to Botsync’s website, significantly enhancing their chances of converting visitors into leads by presenting them directly in search results where they are most likely to engage.

Results

The implementation of our tailored approaches yielded significant outcomes, as
highlighted below:

Our Approach

When Collectius came to us with significant gaps in their SEO expertise and online visibility, we tailored a comprehensive approach that was designed to overhaul their digital presence and drive measurable improvements. Here's how we proceeded:

SEO Audit: An on-page and off-page SEO audit was conducted to identify areas for improvement
Google Search Console Installation: Google Search Console was installed on the Collectius website to monitor and track their analytics
Digital Content Strategy: We produced a digital content strategy pack to help Collectius enhance their SEO goals
Backlink Acquisition: Backlinks were purchased to improve Collectius' domain ranking Keyword Research: Extensive keyword research was performed to align content and SEO strategies with relevant search trends

Comprehensive SEO Audit

We initiated our process by conducting a detailed SEO audit for Collectius. This audit was crucial in pinpointing several critical areas where the company was underperforming.

Key issues we found included suboptimal keyword utilisation, missing meta descriptions, and poorly optimised content that wasn't fully aligned with target search queries.

Having identified areas for improvement, the Brew team worked with Collectius’ web development team to implement these fixes.

Following the initial SEO audit, we conducted a focused technical SEO audit for Collectius. A technical SEO audit is a thorough examination of a website’s technical infrastructure as it relates to its visibility and performance in search engines.

It evaluates several key elements, including site architecture, page speed, mobile-friendliness, indexing, crawlability, security, and use of technologies that may impact search engine access and efficiency.

This was a critical step to ensuring that the website’s infrastructure met modern search engine standards, which is pivotal for improving search rankings and user experience. Our audit revealed several key technical issues that needed immediate attention:

Slow Loading Speeds: We identified that the Collectius website had slower than optimal loading times. Slow speeds can significantly affect user experience and negatively impact search engine rankings. To address this, we optimised image sizes, minimised the use of blocking JavaScript, and implemented more efficient caching policies to enhance page load performance.

The Lack of a Sitemap: The absence of a sitemap was another critical gap. Sitemaps are essential as they help search engines more intelligently crawl the site and understand its structure. We created and submitted a comprehensive sitemap to Google, which facilitated better indexing of the website’s pages.

Mobile Optimization: Our audit also found that Collectius’ website was not optimised for mobile users. The Brew team provided detailed guidance to Collectius' web development team on best practices for mobile optimization going forward. This included advice on implementing accelerated mobile pages (AMP), optimising button sizes and touch targets, and ensuring text readability without requiring zoom.

Tracking & Monitoring of Collectius’ Web Performance

To better monitor and track the effectiveness of our strategies, we installed Google Search Console (GSC) on Collectius’ website. GSC allows us to gain valuable insights into the site's traffic, search performance, and any crawling errors, thereby enabling us to make data-driven decisions.

With data from GSC, we can identify which pages are performing well and which might require further optimization. This helps us refine SEO strategies and target specific issues with precision.

Digital Content Strategy

Recognizing the importance of content in SEO success, we crafted a comprehensive digital content strategy pack specifically tailored to Collectius' needs.

This strategy involved developing four customer personas and two end-user personas, representing the diverse segments of Collectius' audience. These personas helped us understand the distinct needs, behaviours, and preferences of different user types that interact with Collectius' services.

From this foundation, we were able to pinpoint the types of content and topics that would resonate most strongly with each persona. Leveraging these insights, we developed a series of SEO-optimised articles.

Each article was carefully written by our copywriter who made sure that keywords used were relevant with Collectius’ offerings and aligned with the interests of potential clients.

Taking this approach allowed us to attract more organic traffic to their site and significantly enhance visibility for these targeted search terms.

Backlink Acquisition

To strengthen Collectius’ domain authority and improve their search engine ranking, we strategically acquired high-quality backlinks. This effort was aimed at boosting their profile against competitors and increasing the trustworthiness of their site in the eyes of search engines.

Through our targeted backlink acquisition efforts, we gradually improved the organic traffic to Collectius' site.

As their domain authority increased, so did their visibility in search engine results, leading to more visitors naturally finding their way to the website without the need for paid advertising.

This steady increase in organic traffic not only enhanced their online presence but also contributed to higher engagement and conversion rates.

Outstanding SEO Results for Collectius

Our comprehensive SEO strategy delivered impressive results for Collectius, significantly enhancing their online visibility and search engine performance. Here are some of the key achievements:

Significant Traffic Growth

Over a period of six months, we achieved more than a 60% increase in organic traffic to Collectius' website. This surge in visitors was a direct result of our focused improvements in SEO practices and content strategies.

Expanded Keyword Reach

There was over a 70% increase in the number of organic keywords that Collectius ranks for on Google. This expansion in keyword coverage helped broaden their visibility and reach a wider audience interested in debt collection and financial services.

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Background

The Challenge

Our Approach

Utilise SEO to improve
Botsync’s searchability

Improved and optimised
Botsync’s landing page

Executed Google Digital
Advertising Campaigns
for Botsync

Results