1. Separating Professional & Personal Communications

To ensure professionalism and data security, Brunel consultants were set up with verified WeCom corporate identities, allowing all client and candidate interactions to take place within the company’s managed communication environment.

This structure keeps personal WeChat accounts separate from professional communications, while still allowing consultants to connect seamlessly with external contacts who primarily use WeChat. Through WeCom’s integration, consultants can communicate with these contacts without mixing personal and business networks.

When a consultant leaves Brunel, all client relationships and chat histories are retained by the company via WeCom’s client inheritance function, ensuring continuity of relationships and preventing the loss of valuable communication records.

2. Structured Client & Candidate Management

WeCom also introduced a more organised system for managing contacts across Brunel’s recruitment network.

Within the platform, clients and candidates are clearly distinguished through dedicated labels, allowing consultants to instantly identify who they are communicating with and tailor their approach accordingly.

Consultants can further categorise contacts using enterprise and personal tags, enabling segmentation based on criteria such as industry specialism, job seniority, candidate availability, or hiring needs. This allows recruiters to conduct more targeted and efficient outreach at scale.

Customer data, including full conversation history, contact notes, and profile details, is centralised and accessible by management, providing greater visibility and accountability.

3. Management Oversight & Compliance

WeCom provides Brunel’s leadership team with greater visibility into consultant activity and client engagement. Team leaders can monitor customer contact statistics and track how actively consultants are communicating with their networks, ensuring that relationships are consistently nurtured.

To maintain professional standards, chat sensitive word filters can be configured to flag or restrict inappropriate language, supporting compliance with company communication policies.

In addition, built-in anti-harassment tools and group management features help safeguard Brunel’s candidate communities by preventing spam, external solicitation, and potential competitor intrusion.

Crucially, all client and candidate contacts remain company-owned assets within WeCom, rather than belonging to individual consultants. This eliminates the risk of losing valuable relationships or communication histories when staff turnover occurs.

4. Scalable, Branded Outreach

WeCom enables Brunel to communicate with large candidate pools while maintaining a personalised touch.

Through enterprise mass messaging, consultants can send job alerts, market updates, and event invitations to segmented groups of candidates. Although messages are distributed at scale, they appear as if they are sent directly by the individual consultant, preserving the personal connection that is essential in recruitment.

Content published on Brunel’s WeChat Video Channel can also be shared directly through WeCom into candidate groups and conversations, extending the reach of each piece of content across multiple touchpoints.

To support faster and more consistent communication, consultants can also rely on quick reply templates and a configurable chat toolbar. These tools reduce response time while ensuring that replies remain professional, accurate, and aligned with Brunel’s brand voice.

Enterprise group-sending enables Brunel to push one approved message to all target contacts simultaneously — with administrator tracking to confirm delivery.

Quick Reply templates allow consultants to respond to common candidate and client queries in seconds, with both enterprise-configured and personal shortcuts available.

5. Seamless WeChat Integration

As the official enterprise communication tool of WeChat, WeCom allows Brunel consultants to connect directly with WeChat’s vast user base (more than 1.2 billion users worldwide) without requiring candidates or clients to download a separate application.

Candidates can reach Brunel through multiple entry points across the WeChat ecosystem, including:

• WeChat Official Accounts
• WeChat Video Channel
• By scanning a QR code. 

All interactions are automatically routed into WeCom, where consultants can manage conversations, track engagement, and build long-term relationships in a single integrated environment.

WeCom is the only enterprise platform that directly interoperates with WeChat — letting Brunel’s team connect with candidates via Contacts, Group Chats, and Moments.