CASE STUDY

We chose Google Ads for Delaware’s campaign due to its excellent reach and targeting capabilities.

This would thus allow us to precisely target potential clients actively searching for related products and services related to Delaware’s offerings i.e. SAP software, ERP software and ERP consultants.

To ensure a successful campaign period, the LiteBrew team performed bi-weekly optimisation of keywords and creatives used.

The results obtained at the end of the campaign were impressive. All in, our ads brought in a total of more than 80,000 impressions over a period of 6 months and over 70 new leads for Delaware’s services.

Aside from running Google Ads, the LiteBrew team also turned to LinkedIn to help boost Delaware’s online presence.

As a professional social networking site, LinkedIn would allow us to target professionals and businesses that would most likely require Delaware’s range of products and services.

To ensure the success of our LinkedIn ads campaign, the LiteBrew team worked with a team of talented designers and copywriters to create a series of attractive ad visuals.

We also positioned Delaware as a leading software partner that collaborates with industry giants like Microsoft, OpenText, SAP, and Salesforce to strengthen Delaware’s brand and product proposition.

Through the collective efforts of the LiteBrew team, we helped Delaware achieve their goal of expanding their online presence and generating new leads.

Brought in more than 70 new leads for Delaware
Our ad campaigns helped improve Delaware’s online presence and allowed us to attract more than 70 new potential clients.

Our campaign strategically utilised Google Ads and LinkedIn Ads to achieve over 700,000 impressions, connecting Delaware’s brand with a vast and relevant audience.