Background

Geo Connect Asia is a leading event for the growing geospatial, positioning, and location intelligence markets in APAC. Alongside three co-located events—Drones & Uncrewed Asia, Marine Hydro Asia, and Digital Construction Asia — it features panel discussions, exhibitions, networking opportunities, and tech talks.

Geo Connect Asia’s landing page

The event aims to foster innovation and collaboration while building awareness, growing its social media presence, and engaging industry professionals across various sectors.

Brew Interactive designed and implemented a robust social media and advertising strategy to tackle these challenges and deliver measurable growth.

1. Social Media Content Development

We crafted a tailored content calendar featuring eye-catching visuals designed to deliver engaging and informative content.

Carousel visuals that the Brew team created for Geo Connect Asia

Our messaging highlighted the value of Geo Connect Asia’s events, from cutting-edge technologies to networking opportunities, ensuring alignment with the interests of their professional audience.

2. Media Buying and Strategic Targeting

We executed a targeted media buy strategy across Facebook, LinkedIn, and Google (including SEM, Display, and Performance Max campaigns).

Google display ads the Brew team created for Geo Connect Asia

This multi-platform approach enabled us to reach a wide yet relevant audience, ensuring increased visibility for the event among professionals in geospatial, UAV, marine, and construction industries.

Visuals that the Brew team created for Geo Connect Asia’s Facebook campaigns

3. Prioritising LinkedIn for B2B Engagement

We executed a targeted media buy strategy across Facebook, LinkedIn, and Google (including SEM, Display, and Performance Max campaigns).

Given the event’s B2B nature, we concentrated efforts on LinkedIn to grow followers and enhance engagement. To achieve this, we crafted engaging, high-quality assets tailored specifically for LinkedIn’s professional audience.

GIF that we created for Geo Connect Asia’s LinkedIn campaign

These assets highlighted key aspects of the event, including innovative technologies, networking opportunities, and expert insights, ensuring they resonated with industry professionals and decision-makers. By delivering visually appealing and informative content, we effectively captured the attention of Geo Connect Asia’s most important stakeholders and fostered meaningful engagement.

4. Adaptive Campaign Management

To maximise campaign performance, we conducted weekly check-ins, analysing ad performance and adjusting strategies in real-time. This agility allowed us to quickly optimise underperforming campaigns and double down on high-performing ones, ensuring continuous improvement throughout the campaign period.

Results That Matter

Our tailored approach delivered exceptional growth and engagement for Geo Connect Asia, exceeding expectations and driving measurable results:

Facebook Growth

• Geo Connect Asia achieved a 293% increase in followers.
• Drones & Uncrewed Asia saw a staggering 12,400% increase in followers, highlighting the success of our targeted campaigns.

LinkedIn Growth

• Geo Connect Asia’s LinkedIn followers grew by 14.16%, expanding their reach to key professionals and decision-makers.

Media Campaign Efficiency

• Achieved a total of 19,400 conversions at an exceptionally low $0.50 per conversion, demonstrating the efficiency of our ad strategy.