JCB
SITUATION & CHALLENGES
JCB is one of the world’s top three manufacturers of construction equipment. They employ around 10,000 people on 4 continents and sell their products in 150 countries through 2,000 dealer depot locations.
But they’re fairly new and struggling to really penetrate Southeast Asia’s market. JCB approached Brew to get help increasing brand awareness in and successfully penetrating Southeast Asian markets.
SITUATION & CHALLENGES
JCB is one of the world’s top three manufacturers of construction equipment. They employ around 10,000 people on 4 continents and sell their products in 150 countries through 2,000 dealer depot locations.
But they’re fairly new and struggling to really penetrate Southeast Asia’s market. JCB approached Brew to get help increasing brand awareness in and successfully penetrating Southeast Asian markets.
THE RESULTS
35%
Website traffic increased by 35% within 6 months
3x
Fan growth grew by 3X across social media accounts
78%
Engagement rate on social media grew by 78%
HOW WE DID IT
COMPLETE SOCIAL MEDIA TAKEOVER
We started by addressing their stagnant social media presence by developing an in-depth content strategy focusing primarily on three pillars of content: branding, product promotion, and audience connection.
Once we laid out an effective strategy, we took over JCB’s Facebook, Instagram, and LInkedIn accounts in Malaysia, Thailand, Indonesia, and Philippines – where we catered content to connect with the target market.
We strategically boosted posts that we knew would resonate with their target audience: primarily real estate developers, mining companies, and large construction companies.
JCB BRANDING
The brand pillar of our content efforts is focused on featuring brand videos, customer testimonials, compelling company news, and other creatives with the intent of supporting the brand.
PRODUCT PROMOTION
Our product promotion pillar is focused on content that showcasing products, displays prominent features, and highlights key benefits.
AUDIENCE CONNECTION
Our audience connection pillar is focused on connecting with JCB’s audience and target personas through holiday posts, highlighting relevant events, local-specific content, and occasional how-to posts.
A THREE PRONGED APPROACH TO SEO
We focused on three primary areas to enhance JCB’s SEO, drive more traffic,
and get them more qualified leads:
On-Page & Technical Optimisations
We started by cleaning up their on-page SEO by increasing page speeds, optimising for Core Web Vitals, improving title tags & meta descriptions, optimising headings, and adding ALT text to images where needed.
Content Improvements
We then turned our attention to improving JCB’s content – both to improve rankings and user engagement. Our SEO team went through every page to adjust, update, and add relevant content.
Link Building
While we were tackling both of these initiatives, we were building relevant and authoritative backlinks (hyperlinks from external sites to JCB) to improve JCB’s credibility, increase current rankings, and set them up to rank new pages consistently for years to come.
IMPACT
Thanks to significant growth on search engines and their social media platforms, JCB is growing, selling more products, and building new partnerships throughout SouthEast Asia.
Recent Case Studies
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