JCB

Client Story

SITUATION & CHALLENGES

JCB is one of the world’s top three manufacturers of construction equipment. They employ around 10,000 people on 4 continents and sell their products in 150 countries through 2,000 dealer depot locations.

But they’re fairly new and struggling to really penetrate Southeast Asia’s market. JCB approached Brew to get help increasing brand awareness in and successfully penetrating Southeast Asian markets.

SITUATION & CHALLENGES

JCB is one of the world’s top three manufacturers of construction equipment. They employ around 10,000 people on 4 continents and sell their products in 150 countries through 2,000 dealer depot locations.

But they’re fairly new and struggling to really penetrate Southeast Asia’s market. JCB approached Brew to get help increasing brand awareness in and successfully penetrating Southeast Asian markets.

THE RESULTS

35%

Website traffic increased by 35% within 6 months

3x

Fan growth grew by 3X across social media accounts

78%

Engagement rate on social media grew by 78%

HOW WE DID IT

COMPLETE SOCIAL MEDIA TAKEOVER

We started by addressing their stagnant social media presence by developing an in-depth content strategy focusing primarily on three pillars of content:

JCB Branding: Featuring brand videos, customer testimonials, and compelling company news
Product Promotion: Showcasing new products, features, and benefits
Audience Connection: Showing customer using JCB products as well as connecting with target personas through holiday posts and highlighting relevant events

Once we laid out an effective strategy, we took over JCB’s Facebook, Instagram, and LInkedIn accounts in Malaysia, Thailand, Indonesia, and Philippines – where we catered content to connect with the target market.

We strategically boosted posts that we knew would resonate with their target audience: primarily real estate developers, mining companies, and large construction companies.

A THREE PRONGED APPROACH TO SEO

We focused on three primary areas to enhance JCB’s SEO, drive more traffic, and get them more qualified leads:

On-Page Optimisations
Content Improvements
Link Building

We started by cleaning up their on-page SEO by increasing page speeds, optimising for Core Web Vitals, improving title tags & meta descriptions, optimising headings, and adding ALT text to images where needed.

We then turned our attention to improving JCB’s content – both to improve rankings and user engagement. Our SEO team went through every page to adjust, update, and add relevant content.

While we were tackling both of these initiatives, we were building relevant and authoritative backlinks (hyperlinks from external sites to JCB) to improve JCB’s credibility, increase current rankings, and set them up to rank new pages consistently for years to come.

IMPACT

Thanks to significant growth on search engines and their social media platforms, JCB is growing, selling more products, and building new partnerships throughout SouthEast Asia.

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