Successfully drove sales and conversions on e-commerce platforms and websites

At a Glance

Background

The writers of the book, “Medicine without Meds: Transforming Patient Care with Digital Therapies” wanted to generate awareness and sales online for their book. To that end, they reached out to the Brew team to make this a possibility.

The Challenge

The team behind Medicine without Meds (MwM) approached Brew for help as they needed help launching a new digital marketing initiative for their book. As this was a first-time campaign for them, they faced a number of hurdles which included:

  1. Everything needed to be built from the ground up i.e. website and Facebook page
  2. No past data or analytics available for reference
  3. Difficulty in tracking sales of the client’s novels on partner platforms

Addressing these challenges was essential for Medicine without Meds as they sought to establish a solid digital foundation and broaden their audience reach, all while overcoming the inherent limitations of a first-time campaign.

Our Approach

Ran Digital Ads to Generate Awareness

We chose to run digital ads on Amazon because it is a prime marketplace for books, where potential buyers are already in a purchasing mindset.

Advertising on Amazon allows us to directly target consumers searching for books in related categories such as wellness and alternative medicine.

The ads that we created for Amazon featured attractive visuals and engaging copy specially crafted to attract the attention of individuals interested in telehealth, medicine, and technology in medicine.

This direct approach helps in converting interest into sales right where customers are ready to buy.

Google ads were selected for their unparalleled reach and the ability to connect with users actively searching for related content.

By targeting specific keywords such as “healthcare technology”, “digital health”, and “health startups” we could capture the attention of potential readers at the moment they showed related interests.

Google’s diverse ad formats also allowed us to experiment with different types of engagement, from text ads to richer visual displays.

Meta’s targeting options make it an ideal platform for reaching a diverse audience interested in health and wellness.

We leveraged Meta ads to engage users based on specific demographic and psychographic criteria, ensuring that our message reached those most likely to be interested in alternative medicine.

Example of an ad that we ran for Medicine without Meds on Meta

The platform’s interactive nature encouraged sharing and discussion, amplifying our campaign’s reach through organic engagement.

We utilised LinkedIn for its professional network, targeting health professionals, wellness influencers, and academics who might value the scientific basis of the book.

LinkedIn ads helped position Medicine without Meds as a credible and authoritative resource in the health sector. The visuals that we used feature doctors and academics coupled with copy that is designed to resonate strongly with professionals in the healthcare sector.

Carousel LinkedIn ads that we prepared for Medicine without Meds; note the copy and visuals used

This platform offered opportunities for networking and establishing partnerships that could support broader marketing objectives beyond direct sales.

Medicine without Meds: A Digital Marketing Success Story

For Medicine without Meds, our comprehensive digital campaign not only met but significantly surpassed our objectives, setting a new standard in digital engagement and conversion success. Here’s a summary of the exceptional results:

E-commerce Conversion Excellence:

The campaign delivered a remarkable achievement by driving over 3,800 conversions to e-commerce platforms, a testament to the effective targeting and compelling call-to-actions employed across our advertising channels.

Website Traffic Conversion Success:

From the traffic generated on the client’s website, we managed to secure above 1,400 conversions. This outstanding number not only reflects the high quality of the website’s content and user experience but also underscores the efficacy of our strategic digital touchpoints in guiding potential readers through the sales funnel.

High Intent User Engagement:

More impressively, we converted over 500 high purchase intent users, indicating a strong alignment between our campaign messaging and the needs of our audience. This metric highlights our success in attracting and converting users who were at the critical decision-making phase of their purchase journey.

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