CASE STUDY

Moen's Asia:
Charting the Course to Social Media Success

At a Glance

Engagement rates of and for Moen’s Asia and Vietnam Facebook pages

Received fresh enquiries from distributors regarding MOEN’s products in Asia

Challenges

Moen Asia was looking to expand their online market presence and tap into new Asian markets. However, they had a limited understanding of the Asian social media landscape outside of China, and so, they reached out to Brew for help in this space.

Challenges

Our Approach

Having sat down and met with Moen’s team, we devised a plan to improve their online presence by:

Setting up Facebook accounts for Moen Asia and Moen Vietnam
Produce social media content in the form of static posts and videos
Provide community management services for both Facebook accounts
Perform research on the Asian social media landscape and present the findings to the Moen Asia team
Analyse Moen Asia’s competitors and propose social media strategies
Offer fans acquisition and post boosting strategies to enhance Moen Asia’s reach

Our Approach

Having sat down and met with Moen’s team, we devised a plan to improve their online presence by:

Setting up Facebook accounts for Moen Asia and Moen Vietnam
Produce social media content in the form of static posts and videos
Provide community management services for both Facebook accounts
Perform research on the Asian social media landscape and present the findings to the Moen Asia team
Analyse Moen Asia’s competitors and propose social media strategies
Offer fans acquisition and post boosting strategies to enhance Moen Asia’s reach

Creating Facebook Accounts

We kickstarted our collaboration with Moen by setting up Facebook accounts for Moen Asia and Moen Vietnam.

Simultaneously, our team analysed Moen’s competitors’ Facebook pages. This helped us identify industry standards while crafting a unique brand identity for Moen, ensuring that their Facebook pages stood out from the competition

Eventually, we settled on a cover page that clearly communicates Moen’s brand proposition to potential business partners and customers.

Produce Quality Social Media Content

By carefully studying Moen’s brand ethos and customer aspirations, we created visuals that underline the elegance and innovation of Moen’s kitchen and bathroom fittings.

Each piece of content, from meticulously composed images to engaging videos, was designed to reflect the modern luxury lifestyle that Moen represents.

TThis strategic content creation significantly bolstered Moen’s social media engagement, reinforcing its identity as a purveyor of luxury plumbing fittings and driving brand growth.

In addition to videos highlighting Moen’s products, we also sought to engage with their audience by creating helpful guide videos. These videos and posts guided viewers on topics relevant to Moen’s offerings i.e. interior design and home decor.

Taking this approach helps audiences relate to Moen’s products, seeing them not just as fixtures, but as integral parts of their home’s aesthetic and functionality. It positioned Moen as not only a provider of luxury kitchen and bathroom fittings but also as a source of inspiration and guidance for creating beautiful, cohesive spaces.

Localising Content for Vietnamese Audiences

As Moen was also looking to make inroads into the Vietnamese market, we realised that engaging content, compatible with Vietnamese audiences was needed.

To that end, the Brew team embarked on crafting social media posts written entirely in Vietnamese, along with incorporating Vietnamese language copies into the videos we produced.

Localising content for Moen Vietnam offered several benefits. First, it enhanced the brand’s accessibility and relatability among Vietnamese consumers, making Moen’s products feel more relevant to their daily lives and aesthetic preferences.

Second, it demonstrated Moen’s commitment to understanding and valuing the Vietnamese culture, thereby building trust and loyalty within this key market.

Lastly, the localised content significantly increased engagement rates, as viewers were more likely to interact with and respond positively to content that resonated with their cultural context and language.

Our Approach

When Collectius came to us with significant gaps in their SEO expertise and online visibility, we tailored a comprehensive approach that was designed to overhaul their digital presence and drive measurable improvements. Here's how we proceeded:

SEO Audit: An on-page and off-page SEO audit was conducted to identify areas for improvement
Google Search Console Installation: Google Search Console was installed on the Collectius website to monitor and track their analytics
Digital Content Strategy: We produced a digital content strategy pack to help Collectius enhance their SEO goals
Backlink Acquisition: Backlinks were purchased to improve Collectius' domain ranking Keyword Research: Extensive keyword research was performed to align content and SEO strategies with relevant search trends

Comprehensive SEO Audit

We initiated our process by conducting a detailed SEO audit for Collectius. This audit was crucial in pinpointing several critical areas where the company was underperforming.

Key issues we found included suboptimal keyword utilisation, missing meta descriptions, and poorly optimised content that wasn't fully aligned with target search queries.

Having identified areas for improvement, the Brew team worked with Collectius’ web development team to implement these fixes.

Following the initial SEO audit, we conducted a focused technical SEO audit for Collectius. A technical SEO audit is a thorough examination of a website’s technical infrastructure as it relates to its visibility and performance in search engines.

It evaluates several key elements, including site architecture, page speed, mobile-friendliness, indexing, crawlability, security, and use of technologies that may impact search engine access and efficiency.

This was a critical step to ensuring that the website’s infrastructure met modern search engine standards, which is pivotal for improving search rankings and user experience. Our audit revealed several key technical issues that needed immediate attention:

Slow Loading Speeds: We identified that the Collectius website had slower than optimal loading times. Slow speeds can significantly affect user experience and negatively impact search engine rankings. To address this, we optimised image sizes, minimised the use of blocking JavaScript, and implemented more efficient caching policies to enhance page load performance.

The Lack of a Sitemap: The absence of a sitemap was another critical gap. Sitemaps are essential as they help search engines more intelligently crawl the site and understand its structure. We created and submitted a comprehensive sitemap to Google, which facilitated better indexing of the website’s pages.

Mobile Optimization: Our audit also found that Collectius’ website was not optimised for mobile users. The Brew team provided detailed guidance to Collectius' web development team on best practices for mobile optimization going forward. This included advice on implementing accelerated mobile pages (AMP), optimising button sizes and touch targets, and ensuring text readability without requiring zoom.

Tracking & Monitoring of Collectius’ Web Performance

To better monitor and track the effectiveness of our strategies, we installed Google Search Console (GSC) on Collectius’ website. GSC allows us to gain valuable insights into the site's traffic, search performance, and any crawling errors, thereby enabling us to make data-driven decisions.

With data from GSC, we can identify which pages are performing well and which might require further optimization. This helps us refine SEO strategies and target specific issues with precision.

Digital Content Strategy

Recognizing the importance of content in SEO success, we crafted a comprehensive digital content strategy pack specifically tailored to Collectius' needs.

This strategy involved developing four customer personas and two end-user personas, representing the diverse segments of Collectius' audience. These personas helped us understand the distinct needs, behaviours, and preferences of different user types that interact with Collectius' services.

From this foundation, we were able to pinpoint the types of content and topics that would resonate most strongly with each persona. Leveraging these insights, we developed a series of SEO-optimised articles.

Each article was carefully written by our copywriter who made sure that keywords used were relevant with Collectius’ offerings and aligned with the interests of potential clients.

Taking this approach allowed us to attract more organic traffic to their site and significantly enhance visibility for these targeted search terms.

Backlink Acquisition

To strengthen Collectius’ domain authority and improve their search engine ranking, we strategically acquired high-quality backlinks. This effort was aimed at boosting their profile against competitors and increasing the trustworthiness of their site in the eyes of search engines.

Through our targeted backlink acquisition efforts, we gradually improved the organic traffic to Collectius' site.

As their domain authority increased, so did their visibility in search engine results, leading to more visitors naturally finding their way to the website without the need for paid advertising.

This steady increase in organic traffic not only enhanced their online presence but also contributed to higher engagement and conversion rates.

Outstanding SEO Results for Collectius

Our comprehensive SEO strategy delivered impressive results for Collectius, significantly enhancing their online visibility and search engine performance. Here are some of the key achievements:

Significant Traffic Growth

Over a period of six months, we achieved more than a 60% increase in organic traffic to Collectius' website. This surge in visitors was a direct result of our focused improvements in SEO practices and content strategies.

Expanded Keyword Reach

There was over a 70% increase in the number of organic keywords that Collectius ranks for on Google. This expansion in keyword coverage helped broaden their visibility and reach a wider audience interested in debt collection and financial services.

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CASE STUDY

At a Glance

Challenges

Challenges

Our Approach