CASE STUDY

We kickstarted our collaboration with Moen by setting up Facebook accounts for Moen Asia and Moen Vietnam.

Simultaneously, our team analysed Moen’s competitors’ Facebook pages. This helped us identify industry standards while crafting a unique brand identity for Moen, ensuring that their Facebook pages stood out from the competition

Eventually, we settled on a cover page that clearly communicates Moen’s brand proposition to potential business partners and customers.

By carefully studying Moen’s brand ethos and customer aspirations, we created visuals that underline the elegance and innovation of Moen’s kitchen and bathroom fittings.

Each piece of content, from meticulously composed images to engaging videos, was designed to reflect the modern luxury lifestyle that Moen represents.

TThis strategic content creation significantly bolstered Moen’s social media engagement, reinforcing its identity as a purveyor of luxury plumbing fittings and driving brand growth.

In addition to videos highlighting Moen’s products, we also sought to engage with their audience by creating helpful guide videos. These videos and posts guided viewers on topics relevant to Moen’s offerings i.e. interior design and home decor.

Taking this approach helps audiences relate to Moen’s products, seeing them not just as fixtures, but as integral parts of their home’s aesthetic and functionality. It positioned Moen as not only a provider of luxury kitchen and bathroom fittings but also as a source of inspiration and guidance for creating beautiful, cohesive spaces.

As Moen was also looking to make inroads into the Vietnamese market, we realised that engaging content, compatible with Vietnamese audiences was needed.

To that end, the Brew team embarked on crafting social media posts written entirely in Vietnamese, along with incorporating Vietnamese language copies into the videos we produced.

Localising content for Moen Vietnam offered several benefits. First, it enhanced the brand’s accessibility and relatability among Vietnamese consumers, making Moen’s products feel more relevant to their daily lives and aesthetic preferences.

Second, it demonstrated Moen’s commitment to understanding and valuing the Vietnamese culture, thereby building trust and loyalty within this key market.

Lastly, the localised content significantly increased engagement rates, as viewers were more likely to interact with and respond positively to content that resonated with their cultural context and language.