Considering that they were a healthcare provider, we needed to be sensitive to the industry rules and regulations when it came to engaging on social media.

Keeping all that in mind, we devised a social media strategy that was centered around raising awareness, building trust, and engaging with patients. We established and streamlined their presence on key platforms such as Facebook, Instagram, LinkedIn, and YouTube.

From educational content and sharing preventive healthcare news to highlighting accomplishments, staff, and patient stories – we constantly thought of new ways to make current and prospective patients feel like they’re in good hands with Mount Alvernia Hospital.