Client Case Study

Nikko Asset Management

Driving Thought Leadership Visibility Among Investment Audiences

At a Glance

Increase icon

81% engagement rate

achieved on social platforms, a strong indicator of audience interest and content resonance.

Increase icon

20% returning user activity

showing sustained interest and repeated engagement with NikkoAM’s insights.

Increase icon

High impressions and clicks among finance professionals

confirming the accuracy of targeted audience segments.

Background

NikkoAM provides asset management services and investment advisory for corporations, government agencies, and trust banks.

Nikko Asset Management (now Amova Asset Management) is an international asset management firm operating across 11 countries and regions, with USD 228.6 billion in assets under management. Operating as a team of more than 850 professionals from 30 countries, NikkoAM delivers expert fund management and investment solutions to a diverse, international client base.

The Challenge

Despite strong authority built through live panels and seminars, NikkoAM’s online content struggled to achieve comparable reach and engagement.

As part of its thought leadership efforts, NikkoAM regularly publishes investment insights on key markets, including ASEAN equities, Singapore equities, and global equities. All these are areas essential to its investment expertise and long-term value proposition.

Despite the production of in-depth, data-driven content, NikkoAM struggled to gain sufficient visibility among investment-focused individuals, its core intended audience.
This limitation in reach made it difficult for NikkoAM to maximise the impact of its thought leadership content and strengthen its positioning as a trusted authority in equity markets.

Our Approach

For companies like Nikko Asset Management, thought leadership is essential for building credibility, trust, and long-term influence. Beyond simply visibility, Brew’s solutions focused on ensuring that these expert insights reached the right audiences in the right contexts.

1. Multi-Platform Digital Distribution Strategy

Samples of targeted ad creatives Brew designed to capture high-intent investors and highlight NikkoAM’s thought leadership.

To expand reach beyond organic channels, Brew deployed a targeted digital advertising strategy across Outbrain, LinkedIn, and Facebook, each selected for its ability to reach investment-minded audiences at different stages of the content discovery journey.

  • LinkedIn was prioritised for its professional targeting capabilities, allowing NikkoAM to reach fund managers, finance professionals, and investment decision-makers based on job function, seniority, and industry.
  • Outbrain enabled content distribution across premium financial and news publications, helping investment insights appear in high-intent, relevant environments.
  • Facebook supported broader awareness and remarketing efforts, reinforcing content exposure and maintaining visibility among users who had already shown interest.

This platform mix ensured both depth and scale by reaching niche professional audiences while extending overall visibility.

2. Campaign Structuring by Objective

Rather than relying on a single digital advertising campaign type, Brew implemented a multi-prong approach to support different stages of audience engagement:

  • Brand Awareness campaigns increased visibility for NikkoAM’s investment insights, helping establish familiarity and credibility among new audiences.

  • Traffic campaigns were designed to drive qualified users directly to the insight pages, increasing readership and time spent engaging with content.

  • Conversion campaigns focused on deeper engagement actions, optimising delivery towards users most likely to interact meaningfully with the content.

Brew customised creatives for NikkoAM by platform and campaign type, aligning messaging with user intent and channel behaviour.

This structured approach ensured that campaigns were aligned not just with clicks, but with sustained engagement and long-term audience growth.

3. High-Impact Creative and Messaging

 

Brew also developed compelling ad creatives and copy that translated complex investment insights into clear, attention-grabbing narratives.

 Headlines and visuals were designed to highlight key market themes and performance takeaways, encouraging clicks without oversimplifying the underlying analysis.

By balancing clarity with credibility, the creatives helped position NikkoAM’s insights as both accessible and authoritative.

Brew crafted content built around timely investment questions, speaking directly to investor concerns and positioning NikkoAM as a trusted source of clarity.

The Results

Through a targeted, multi-platform digital strategy, Brew helped Nikko Asset Management strengthen the visibility of its investment insights and improve engagement among its intended audience.

E

Social campaigns achieved an 81% engagement rate

Reflecting the effectiveness of tailored creatives and messaging for professional audiences. Social platforms also helped extend reach and reinforce brand credibility. 

E

20% of engagement came from returning visitors

indicating strong content relevance, trust, and a desire to re-engage with NikkoAM’s insights over time.

E

Audience segmentation based on job function and seniority proved effective

with finance professionals driving the majority of the 4 million total impressions and clicks. This confirms Brew’s strategy in identifying high-value, investment-focused audiences.

Recent Case Studies

Want similar results?
Get in touch to see how we can help.

© Brew Interactive 2025. All rights reserved.

 
1-Hubspot Footer – Desk
2-SalesForce Footer – Desk
3-Google Footer – Desk
4-AMIN International Footer – Desk
 
 
1-Hubspot Footer – Mob
2-SalesForce Footer – Mob
3-Google Footer – Mob
4-BNN International Footer – Mob