Background

From Evolve’s® website homepage

NUS Business School is one of Asia’s most renowned business schools, offering a diverse range of academic programs, including BBA, MBA, Executive MBA, MSc, and PhD programs. As part of the National University of Singapore, the school provides customised and open-enrollment Executive Education courses. NUS Business School attracts a wide array of talented students from around the world and is recognised for its thought leadership and academic excellence.

To address these challenges, Brew provided comprehensive social media services, focusing on both content strategy and execution. Our approach involved a structured methodology to enhance visibility, engagement, and audience interaction.

1. Content Planning & Development

A static visual post that Brew created for NUS Business School’s social media

To maintain a consistent and high-impact online presence, we developed a well-structured content calendar that aligned with the school’s key initiatives, academic programs, and thought leadership themes.

We carefully curated content to align with the school’s priorities, including academic programs, research breakthroughs, faculty thought leadership, and student achievements. Posts were also designed to address major events such as admissions periods, academic conferences, global news developments, and even pop culture insights.

2. Content Production

A short video Brew produced to highlight NUS Business School lecturers’ expertise

We designed and produced a mix of static visuals, infographics, and dynamic video content to appeal to a wide audience. Video production was particularly leveraged to humanise the brand, showcase faculty expertise, and highlight student experiences.

Static visuals and infographics were used to present key research insights, industry trends, academic highlights, and highlight students, faculty, and alumni. We also crafted dynamic video content featuring lecturers discussing industry trends and interviews capturing the real experiences of students.

3. Community Engagement & Management

To strengthen online engagement, we proactively managed the school’s social media communities, responding to comments, answering queries, and fostering discussions that aligned with thought leadership. This ensured that NUS Business School’s platforms remained active, responsive, and engaging for its audience.

4. Event & Campaign Support

We developed content strategies for special events, such as the book launch, and executed full-scale video production to maximise outreach and impact. Brew also created visuals to generate buzz for campus events and promoted post-event recaps to extend event engagement.

4. Optimised Engagement Strategies

• Created content designed to spark interest and encourage discussions
• Leveraged trending topics for timely and relevant content
• Used Instagram’s “collab” feature to expand reach and audience interaction
• Encouraged LinkedIn audiences to share opinions through interactive posts
• Tagged individuals in profile features to extend content visibility beyond the school’s immediate followers

By implementing these strategies, we ensured that NUS Business School’s social media channels became an engaging and insightful space for prospective students, alumni, and academic professionals.

Measuring Success: The Impact of a Strategic Social Media Approach

Through our strategic social media initiatives, Brew successfully helped NUS Business School elevate its online presence, transform its social media platforms into vibrant hubs for thought leadership, and achieve substantial engagement growth across key platforms.

• 200% increase in engagement on Instagram, showcasing the success of our content strategy adjustments. By creating more engaging content, tapping into trending topics, and using collaborative features, we significantly boosted audience interaction.
• 3x increase in engagement on LinkedIn, driven by our efforts to foster discussions, encourage audience participation, and expand visibility through strategic tagging.
• 42.5K impressions on Facebook, displaying consistent growth in key metrics despite a general decline in the platform’s engagement trends.