Background
Oodles Learning is a leading chain of maths tuition centres with multiple locations across Singapore. Offering a range of programs tailored to students at different stages of their academic journey, Oodles Learning specialises in helping students master mathematical concepts.
But the centre lacked sufficient experience to enhance their online presence and improve lead generation. To that end, they reached out to us, at Brew Interactive to achieve their goals.
With a focus on both brand awareness and tactical campaigns, we determined that Oodles Learning needed a strategy that could continuously generate interest in their services. This involved promoting evergreen campaigns for free consultations, as well as thematic campaigns for Open Houses, roadshows, location-specific promos, and program-specific initiatives.
At a Glance
Client Testimonials
The Challenge
Prior to partnering with us, Oodles Learning faced significant challenges with their digital marketing efforts. Despite running ads with a previous agency from October 2022, the results were underwhelming, and they struggled to achieve meaningful growth in leads.
In addition, Oodles Learning needed help with their SEO efforts. They had an outdated website structure and poor keyword ranking, leading to a lack of visibility in search engine results.
Our Approach
Ads Optimization and Structure Revamp
Brew Interactive began by restructuring Oodles Learning’ ad campaigns for better
performance and easier management. Instead of creating separate campaigns for every
event, we grouped similar campaigns together to preserve data and reduce human error.
This also made optimization more efficient, allowing us to adjust and refine ads in a more
targeted manner.
Platform-Specific Strategies
We tailored our approach for each advertising platform:
In addition to the tactical campaigns, we also ran evergreen campaigns on Meta. Running these evergreen campaigns allowed us to maintain consistent awareness among parents, which further supported the performance of our tactical campaigns by keeping Oodles top-of-mind for potential customers over time.
This ongoing presence helped ensure a strong foundation of brand recognition, amplifying the results of the more targeted, short-term campaigns.
Fresh Creatives and Visuals
For each tactical campaign, we developed custom visuals and ad copy tailored to the
target audience. This personalised approach helped increase engagement and attract
leads who were genuinely interested in Oodles Learning’ services.
SEO Enhancements
We conducted a comprehensive audit of Oodles Learning’s website, identifying areas for improvement, including page speed, keyword optimization, and overall site structure.
Additionally, our SEO team have completed the technical fixes and started building
backlinks while commissioning several SEO articles to boost Oodles Learning’s search
rankings.
Results That Matter:
Cutting Lead Costs and Improving Quality
SEO and Website Enhancements
Our audit and fixes have resulted in faster page load times and initial improvements in keyword rankings. This led to a steady increase in organic traffic and keywords which
improves Oodles Learning’ searchability.
Recent Case Studies
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BREW INTERACTIVE
Digital Marketing Agency in Singapore and Malaysia
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