Background

PropertyGuru is a leading real estate marketing company specialising in Singapore’s middle and high-end property developments and selected global markets. Their primary digital marketing objective was to generate high-quality leads within a fixed budget, focusing on optimising conversions while keeping lead costs manageable.

The Challenge

Despite PropertyGuru’s established presence in the real estate industry, the company faced critical obstacles in its digital marketing efforts. To meet its lead generation goals within a fixed budget, the company needed to balance cost-efficiency with lead quality.

While effective in targeting visitors to their website, their existing approach was limited in scale and expensive. PropertyGuru required a more scalable and cost-effective solution to capture a larger pool of high-quality leads.

The Solution

We stepped in with a tailored strategy designed to address these specific challenges.

Understanding the need for both quantity and quality, we developed a multifaceted approach to expand PropertyGuru’s audience, optimise its lead generation funnel, and ensure sustainable campaign performance.

By leveraging advanced targeting, creative optimisation, and fraud prevention tools, we delivered a solution that reduced lead costs and significantly improved lead quality.

Results That Matter:Cutting Lead Costs and Improving Quality

With our targeted strategy in place, PropertyGuru experienced a significant shift in its lead generation performance.

By focusing on cost efficiency and lead quality, the campaigns delivered measurable improvements that exceeded expectations. The results showcased how data-driven audience targeting and continuous optimisation directly contributed to the success of PropertyGuru’s digital marketing efforts.