1. Digital Advertising Across Multiple Platforms

Brew conducted performance marketing campaigns on Google, Facebook, and other relevant channels to ensure a mix of search intent and social engagement.

We also implemented special placements on premium publications, including The Straits Times, Business Times, Zaobao, Channel NewsAsia, CNA Luxury, Tatler Asia, and Mothership.sg. 

These websites were strategically chosen to reach high-net-worth readers in contexts where they already consume luxury, finance, and lifestyle content. Placing ads in trusted, high-profile publications enhances brand credibility for SC Global’s properties while reaching a wider yet still targeted audience.

Publications like Tatler Asia, which reaches millions of readers monthly, allowed SC Global to showcase its luxury properties directly to high-net-worth and influential audiences

2. Targeting Research and Audience Segmentation

Brew’s ad campaigns were developed based on detailed audience profiles, including career, interests, and lifestyle. We focused on executives, business owners, and finance professionals, demographics that were likely to consider high-end residential investments.

By aligning campaigns with these precise audience segments, every ad impression was more likely to reach someone with genuine purchase intent.

As luxury property buyers are a very niche audience, reaching the wrong viewership risks wasted impressions and low engagement. Careful segmentation and targeting ensured the marketing spend targets only those with the highest potential ROI.

Brew crafted persona-specific ads across SC Global’s portfolio. For Setsu Niseko in Japan, campaigns targeted high-income travellers, showcasing premium accommodations and exclusive luxury experiences.

3. Campaign Optimisation and Retargeting

Retargeting audiences were set up to re-engage visitors who had already interacted with SC Global’s property landing pages.

Meanwhile, ongoing bid and budget management, creative testing, and audience refinement ensured that campaigns continuously improved performance over time.

This is a crucial strategy for high-value purchases like luxury real estate, where buyers often need multiple touchpoints before converting. Retargeting keeps SC Global top-of-mind, reinforcing trust and increasing the likelihood of enquiry.

Brew used retargeting to re-engage high-intent prospects, sharing luxury property details and driving them back to inquire or explore further.