Defining Shell’s Audience

We first performed persona research to clarify who we needed to target and the key messages for each group.

Identifying Content Gaps

We audited Shell’s social and website content to determine their biggest gaps in content and messaging.

Building Content Pillars

We established three pillars around which we would create all content, videos, posts, and messaging.

Executing Social Strategy

We helped Shell roll out our strategy across their social platforms and website.

Emphasizing New Initiatives

Our social efforts involved educating the general public on new clean energy initiatives from Shell.

Publishing Compelling Website Content

In addition to social media content, we also collaborated with Shell to publish longer form content educating the community on clean energy and Shell’s efforts to make the world a better place.