Singapore Heart Alliance
Heart Health Education Through Captivating Social Campaigns
ABOUT SINGAPORE HEART FOUNDATION
The goal of the Singapore Heart Foundation is to assist patients in Singapore get the funding they need for necessary surgeries. On top of this work, the foundation also conducts classes and creates awareness around the importance of a healthy heart.
ABOUT SINGAPORE HEART FOUNDATION
The goal of the Singapore Heart Foundation is to assist patients in Singapore get the funding they need for necessary surgeries. On top of this work, the foundation also conducts classes and creates awareness around the importance of a healthy heart.
The CHALLENGES
Singapore Heart Foundation approached Brew needing help promoting their nonprofit, building awareness around their cause, and getting more Singaporeans involved in their work.
They knew their social media platforms would play a huge role in helping them achieve their goal, and at the time, their social media strategy was pretty stale – consisting of stock photos and reshared articles.
Our goal was to make their social media feeds more captivating and engaging – while continuing to accomplish their objective of educating the public on heart health and getting others involved in their mission.
EDUCATION-DRIVEN SOCIAL MEDIA STRATEGY
After hearing more about their goals and audience, we put together a social media strategy on Facebook, Instagram, and TikTok to make their social feeds more captivating and engaging – while continuing to accomplish their objective of educating the public on heart health and getting others involved in their mission.
There’s a ton of content around what to eat for heart health, but we wanted to help people make healthy choices while eating out locally.
Not only does Singapore Heart Foundation want to educate on heart health, but also on CPR training. We put together a TikTok video of the best songs to practice CPR to.
We sought to answer some of the most commonly-asked health questions like, “Should I exercise with a mask on?” through illustrated carousels.
We filmed a funny, educational video to teach the importance of monitoring blood pressure – it went viral and got over 20k views!
We created another TikTok video that wound up going viral (nearly 20k views) on four surprising foods that are high in sodium.
We put together a series of posts debunking popular and widely believed heart health myths.
We designed creative imagery to help catch people’s attention and make their educational information easier to absorb.
We ran a series of interactive quizzes to encourage engagement and sharing.
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