At a Glance

320% increase in store visits coming
from Google Ads

126% increase in organic traffic over a period
of 4 months

About Star Living

Star International or Star Living designs, manufactures, and sells a wide variety of household and home office furniture. The company’s products include shelves, bookcases, sofa sets, and tables.

Their products are distributed through physical retail outlets in Singapore, Taiwan, and Malaysia. In addition, Star Living also exports its products to markets in Europe and Asia Pacific.

Challenges

Star Living faced significant challenges in transitioning their successful offline presence to the digital marketplace.

Despite previous attempts at digital marketing through Search Engine Marketing (SEM) and Search Engine Optimization (SEO), these efforts yielded minimal success in attracting quality traffic and converting online sales.

The lack of effective online engagement and customer conversion rates highlighted the need for a comprehensive and strategic digital marketing approach.

Our Approach

Having met with the Star Living team to better understand their goals and requirements, the Lite Brew team determined that the following course of action was necessary:

  • Implementing targeted digital advertising to boost store visits.
  • Enhancing online visibility through strategic link building.
  • Producing engaging content to attract and retain customers.

Targeted Digital Advertising

To enhance Star Living’s online presence and drive traffic to both their online and physical stores, the Lite Brew team deployed digital advertising campaigns through Google Ads, tailored to specific demographic and geographic targets.

Utilizing data-driven insights, these targeted ads were designed to attract potential customers in countries where Star Living has a presence, specifically Singapore, Malaysia, and Taiwan. The campaigns featured attractive visuals of key products such as sofa beds and tables, showcasing their unique design and quality.

Placed strategically on platforms frequented by Star Living’s target audience, these visually engaging ads aimed to captivate potential customers, effectively increasing engagement and bridging the gap between online browsing and in-store visits.


Implement a Link-Building Strategy

Our team offers impartial management of estates, from obtaining a Grant of Probate or Letters of Administration to handling crucial tasks. This service allows you to handle the transition smoothly without being overwhelmed by legal procedures.

Link building offers significant benefits by enhancing a website’s visibility and credibility on search engines.

To capitalize on these advantages for Star Living, the Lite Brew team executed a strategic link-building campaign focused on acquiring high-quality backlinks from esteemed websites in the home living and decor sectors.

This strategy not only improved Star Living’s search engine rankings but also increased organic traffic, substantially boosting the company’s online credibility and market reach.


Write Out Quality Blog Articles

The Lite Brew team focused on creating a series of informative and engaging blog posts that highlight the unique aspects of Star Living’s products, offer interior design tips, and provide lifestyle advice that resonates with their target audience.

Each article was meticulously researched and written to ensure relevance and value to the readers, incorporating SEO best practices to improve visibility and drive traffic.

Regularly updating Star Living’s blog with fresh, high-quality content allows them to attract visitors to its site, which enhances user engagement and builds brand authority. This consistent stream of valuable content improves SEO rankings and plays a crucial role in educating customers about Star Living’s products and the latest trends in home decor.

Creating a functional and stylish home office in Singapore requires thoughtful consideration of your space and needs.

From choosing the right location to selecting furniture that enhances productivity and reflects your style, every decision plays a crucial role in creating a stylish and professional home office.

In this guide, we’ll take a look at how you can set up a productive and stylish home office.

In the long-term, this approach increases the likelihood of repeat visits and sustained interest in Star Living’s offerings which can translate into sales.

Transforming Clicks to Customers for Star Living

320% increase in store visits coming from Google Ads

The implementation of targeted Google Ads campaigns resulted in a remarkable 320% increase in store visits for Star Living, highlighting the effectiveness of precise digital marketing strategies.

By focusing on demographics and regions where Star Living has a strong presence, these ads successfully attracted a larger audience, converting online interest into physical foot traffic. This surge not only improved sales but also enhanced brand visibility in key markets.


126% increase in organic traffic in 4 months

The strategic enhancements to SEO practices and high-quality content production led to a significant 126% increase in organic traffic for Star Living over just four months.

Improved search engine rankings and compelling blog content that resonated with the target audience drove more visitors to the website. This surge in organic traffic not only elevated brand awareness but also demonstrated the effectiveness of a well-orchestrated content and SEO strategy.

Through targeted advertising, robust link-building, and compelling content, Star Living successfully bridged the gap between online interactions and real-world transactions. Lite Brew’s strategic digital enhancements were able to help Star Living significantly boost online engagement and conversion rates.

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