Background

Vitality Chiropractic’s clinic

Founded in 2018, Vitality Chiropractic is a leader in upper cervical chiropractic care in Singapore, helping patients manage chronic pain, dizziness, migraines, and other neurological problems through its specialised methods.

With over 10 years of experience and more than 5,000 patients helped, the clinic has built a solid reputation both online and offline. Despite being a well-known and trusted brand in Singapore’s chiropractic industry, Vitality Chiropractic faced difficulty in attracting high-quality leads that matched their niche services.

To solve the issue of low-quality leads, Brew Interactive developed a targeted Google Search campaign that directly addressed the unique needs of Vitality Chiropractic’s audience:

1. Condition-Specific Campaigns

We created several campaigns, each focused on a specific condition treated by Vitality Chiropractic, such as chronic pain, migraines, dizziness, and other neurological issues.

By tailoring each campaign to address a particular problem, we ensured that the ads were relevant to users searching for solutions to those conditions. This helped attract a more targeted and higher-quality audience.

2. Strategic Keyword Targeting

Our strategy involved identifying search terms directly related to the services offered by Vitality Chiropractic. Focusing on keywords that potential patients were likely to use maximises the chances of reaching users who are actively looking for chiropractic care.

By targeting high-intent users, this significantly improves the quality of leads generated and allows Vitality Chiropractic to engage with high intent audiences.

3. Maximising Ad Reach and Performance

We carefully structured the campaigns to optimise for performance, ensuring a balance between reach and cost-efficiency. Each ad was crafted with clear, condition-focused messaging that resonated with the audience, helping to generate relevant clicks and enquiries.

4. Continuous Keyword Optimisation

To maintain optimal performance, we continually optimised the keywords used in the campaigns. Our team reviewed the performance of individual keywords weekly, identifying which ones were driving quality traffic and which ones were underperforming.

Based on these insights, we regularly added high-performing keywords and removed low-performing ones, ensuring that the campaigns remained cost-efficient and effective in generating quality leads.

Results That Matter

Our targeted and continuously optimised Google Search campaign delivered impressive results for Vitality Chiropractic over a 3-month period:

• 97% increase in clicks received, significantly improving engagement and traffic to their website.
• 108% increase in impressions, boosting brand visibility and awareness among potential patients.
• 30% reduction in Cost Per Lead (CPL), ensuring more cost-effective lead generation.
• A significant increase in high-quality leads acquired, meeting the client’s primary objective of improving lead relevance and conversion potential.

By focusing on condition-specific campaigns, strategic keyword targeting, and continuous optimisation, we successfully addressed the client’s challenges and delivered measurable improvements in lead quality and campaign efficiency.