Xiao Hong Shu Agency in United States: Your Gateway to China’s Most Influential Lifestyle Platform
Xiao Hong Shu (Little Red Book) has emerged as the go-to social commerce platform for millions of young, trend-conscious Mandarin speakers around the world. Through a unique blend of content sharing, influencer marketing, and e-commerce, Xiao Hong Shu gives your business the edge to connect with Mandarin-speaking audiences in China, Taiwan, Malaysia, and Singapore. As an experienced and savvy Xiao Hong Shu agency in United States, we’ll help you set up your brand presence on the platform, create authentic and relevant content, and connect effectively with Chinese-speaking consumers.Lets Get Started
Brewing Magic
Accelerating growth with our clients
The Power of Xiao Hong Shu
High-Income,
Trend-Conscious Shoppers
The Xiao Hong Shu user base is primarily made up of female Gen Z and Millennial buyers who are on the lookout for high-quality international products. Beauty, wellness, fashion, and luxury are just some of the categories that this demographic engages with most extensively.
Built on Trust and Authenticity
The Xiao Hong Shu ecosystem is founded on authenticity. This means that a human touch is vital when it comes to marketing your brand. The strength of peer recommendations, real user reviews, and credible influencers makes Xiao Hong Shu a highly trusted platform for discovering new products and guiding purchasing decisions.
A Vast and Engaged Userbase
Xiao Hong Shu has over 300 million active users, giving you access to a rich audience across Greater China and Southeast Asia. It’s especially effective if you want to make an impact on mobile-first consumers who focus on trends and lifestyle-driven content.
Getting Started With Xiao Hong Shu Advertising
As an experienced Xiao Hong Shu agency in United States, we will help you with the nitty-gritty details of setting up a business account on the platform and acquiring a blue check verification mark.
Here’s how to make the most of your business account on Xiao Hong Shu:
- Set up your professional account, which will give you full access to Xiao Hong Shu’s free services, including Data Insights, Operational Tools, and Traffic Conversion.
- Identify and target your key demographic. Analysing their interests and preferences will enable you to craft content and messaging that resonates with them.
- Choose from the different ad formats available, such as influencer collaborations (KOLs), native in-feed ads, or short-form videos.
- Always keep your ads and content aligned with your business goals, whether it’s awareness, traffic generation, or conversions.
Why Do You Need a Xiao Hong Shu Marketing Strategy?
Experience Data-Driven,
Trend-Savvy Growth
The Xiao Hong Shu user base is primarily made up of female Gen Z and Millennial buyers who are on the lookout for high-quality international products. Beauty, wellness, fashion, and luxury are just some of the categories that this demographic engages with most extensively.
Leverage a
Discovery-First Platform
Xiao Hong Shu differs from traditional e-commerce
platforms in that you won’t need
to rely on paid promotion alone.
Here, user-generated content is king, along with tapping into the right channels for influencer storytelling. Authenticity drives
user engagement with this content, which will bring visibility for your brand.
Meet Your Audience Where They Are
Xiao Hong Shu attracts millions of young, Mandarin-speaking consumers across multiple markets, from China to Southeast Asia. These users all converge on one platform, ready to discover international brands like yours that they can trust.
Xiao Hong Shu’s United States Presence
The beauty of Xiao Hong Shu is its powerful appeal to Mandarin
speakers outside of mainland China itself.
16.25M
daily active users in the US
300M+
active users globally
82%
Xiao Hong Shu users in the US are between aged 18 to 34
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What We Offer as a Xiao Hong Shu Agency
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Business Account Setup & Verification
We walk you through the entire registration process, including documentation and business account verification. As a verified account, you’ll be able to leverage Xiao Hong Shu’s advanced features like analytics and promotional tools. These resources will give you the anchor to run more informed and data-driven strategies.
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Targeted Advertising Campaigns
Using Xiao Hong Shu’s Aurora (聚光) ad platform, we launch targeted campaigns based on user demographics, interests, search intent, and behaviours. What’s more, Xiao Hong Shu now supports targeted advertising to Mainland Chinese users outside of China, enabling businesses to expand their reach to a wider Chinese-speaking market.
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Content Creation & Management
On a platform where user-generated content is paramount, we’ll help you tell your brand story in a way that resonates with your audience. Whether it’s product demos, short-form videos, or lifestyle storytelling, we’ll ensure everything you post makes a connection with consumers and aligns with Xiao Hong Shu’s stringent best practices.
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Integration of Content, Influencer and Ad-Based Marketing
Many agencies focus on just one aspect of Xiao Hong Shu marketing, leading to fragmented results. At Brew, we bring all three elements together. We combine content creation, influencer marketing (KOLs and KOCs), and paid advertising to ensure that your business covers all the touchpoints necessary to stand out in Xiao Hong Shu’s competitive arena.
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Influencer Marketing (KOLs & KOCs)
Social proof is key to driving trust on Xiao Hong Shu. We facilitate this by identifying and managing partnerships with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) whose voice and values align with your brand. By collaborating with the right influencers, you can develop campaigns that will strengthen your presence on the platform.
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Localisation for Chinese Speakers in Southeast Asia
While Xiao Hong Shu is rooted in China, its influence extends strongly to markets like Malaysia and Singapore. We’ll help your business tailor its campaigns for this unique and diverse region. Our expertise in cultural relevance and regional markets will ensure your campaigns truly communicate with your audience across borders.
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Performance Marketing Expertise
Unlike many agencies that may focus solely on content or influencer marketing, Brew combines storytelling appeal with precise data. Our 10+ years of performance marketing experience allow us to craft Xiao Hong Shu campaigns for your business that will not only engage consumers but also deliver measurable returns.
Brew Interactive: Your Trusted Xiao Hong Shu Agency
Global Expertise, Local Presence
With team members based in China, Singapore, and Malaysia, we’re well-equipped to understand the nuances of regional consumer behaviours and the demands of marketing in a globalised world.
Proven Track Record
Our team brings years of hands-on experience in digital marketing, cross-border e-commerce, and social media marketing, giving your brand the insight and expert execution it needs to thrive on Xiao Hong Shu.
Customised Solutions
Every brand has its own unique story to tell. That’s why we make sure to tailor our strategies to align with your brand and its specific goals on Xiao Hong Shu, whether it’s awareness and engagement or conversion.
Ready to Grow Your Brand on Xiao Hong Shu?
Talk to us today to get expert insights and a tailored roadmap for success on Xiao Hong Shu.
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