CASE STUDY

Yuzu Kyodai:
Enhancing Online Visibility: Boosting Keyword Rankings and Organic Clicks for Yuzu Kyodai

Challenges

When Yuzu Kyodai consulted with LitewBrew, they were faced with a number of challenges:

  • Yuzu Kyodai’s website lacked SEO optimization and dedicated
    service pages for primary services
  • There was an absence of backlink campaigns — this affected their Domain Rating (DR) and search presence through external backlink signals
  • No supporting content created to establish topical clusters
    and gain topical authority for targeted keywords
  • Yuzu Kyodai were not ranking for their primary target keywords

These challenges severely limited Yuzu Kyodai’s online visibility and hindered their ability to attract potential clients via organic search.

Without SEO-optimized service pages, a strategic backlink campaign, supporting content for topical authority, and rankings for key target keywords, Yuzu Kyodai’s digital footprint was significantly diminished.

Our Approach

To help Yuzo Kyodai expand their online market presence, we planned the following course of action:

Link Building
Service Pages Creation
Supporting content ideas in the form of blog articles
Optimise Yuzu Kyodai’s On-page SEO

1. Link Building

Enhancing Yuzu Kyodai’s domain authority through link building will improve its search engine rankings, driving more organic traffic to their site and increasing their online visibility.

As part of our intervention, we also strategically acquired backlinks from reputable websites within their industry. Doing this would enhance Yuzu Kyodai’s search engine authority and foster trust among its audience.

By selectively targeting high-quality sources, we ensure that the backlinks not only contribute to SEO improvements but also align with the company’s brand and audience expectations.

This approach not only bolsters their SEO performance but also establishes a stronger digital footprint, making it easier for potential clients to discover their services. Additionally, this increased exposure contributes to brand recognition and improves Yuzu Kyodai’s reputation.

2. Service Pages Creation

Besides link building, we also created a series of service pages for Yuzu Kyodai. These pages were written to showcase Yuzu Kyodai’s offerings to engage with their audience.

The content that we created included service-specific keywords to improve Yuzu Kyodai’s SEO ranking and to ensure that the website resonates with the target audience’s search queries. By integrating these carefully selected keywords into the service pages, we aimed to boost organic search visibility and drive more relevant traffic to the site.

3. Blog Articles

In line with our comprehensive strategy, LiteBrew’s team wrote articles for Yuzu Kyodai’s blog. These articles not only resonate with Yuzu Kyodai’s core audience but also incorporate keywords and topics that attract backlinks from reputable sources within their industry.

Doing this allows us to reinforce Yuzu Kyodai’s standing as an authoritative voice in their field, fostering trust and credibility among both existing and potential clients.

4. Optimise Yuzu Kyodai’s On-page SEO

To optimise Yuzu Kyodai’s on-page SEO, we conducted a comprehensive overhaul of their website’s H-elements, recognizing these headers as critical components in guiding search engine crawlers through the site’s content hierarchy.

By strategically revising H1, H2, and subsequent header tags to include targeted keywords and concise descriptions of page content, we enhanced both readability for users and relevancy signals to search engines.

Recognizing the importance of comprehensive site analysis and visibility in search results, we set up Google Search Console for Yuzu Kyodai. This crucial step allowed us to monitor the site’s performance in real-time, identify areas for improvement, and generate a sitemap that aids search engines in more efficiently indexing the site’s pages.

Additionally, we focused on refining the website’s meta tags and descriptions, recommending precise, keyword-rich content that accurately reflects the page topics. These meta elements are essential for improving click-through rates from search engine results pages (SERPs) by providing potential visitors with a clear, enticing summary of what each page offers.

Together, these on-page SEO efforts form a cohesive strategy aimed at boosting Yuzu Kyodai’s search engine ranking, enhancing site discoverability, and ensuring that visitors are met with a well-structured, user-friendly online experience.

Maximising Online Visibility and Impact for Yuzu Kyodai

With LiteBrew’s assistance, Yuzu Kyodai was able to enjoy significant improvements on
several fronts such as:

Enhanced Keyword Presence

6 months after our intervention, organic keywords that Yuzu Kyodai was ranking for on Google jumped by more than 25%.

Surge in Organic Traffic

Our efforts brought about a 50% increase in organic clicks, growing from 1,200 to 1,800.

Dominance in Market Research and Entry

A standout success has been the gain of over 100 new keyword rankings in the highly competitive realms of “market research” and “market entry” across various countries

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