ASSISI Hospice
At A Glance
20,000 users connected with the game
About ASSISI
About ASSISI
The Challenges
Fundraising Hit Hard by COVID
Hit hard by COVID, ASSISI could no longer raise money through traditional events like their annual galas and other in-person fundraising strategies. They were struggling to raise enough money to continue operating as they had been.
ASSISI needed creative ways to raise money digitally in order to keep their organization afloat. They approached Brew to help them generate new and effective ways to fundraise.
The SOLUTIONS
Initiating a Digital Campaign from Scratch
Conceptualized and Introduced the ASSISI E-Fun Day
Without the ability to hold in-person events, ASSISI needed a way to recoup the funding they typically raised at galas and Fun Day (an annual fundraising carnival). After tossing a few ideas around, we came up with the ASSISI E-Fun Day, a virtual platform where the community can enjoy the same fun and excitement of Fun Day – in the comfort of their own homes!
We helped to design the entire thing – from the layout to campaign mechanics and from vendor selection to the interactive microsite for participants. We even helped them come up with the idea for Lucky Draw, a game to raise additional funds and showcase vendors.
Sought Out Partners and Vendors
One of the most important aspects of the E-Fun Day was partners and vendors. Without the right vendors in place, the event couldn’t be a great success. So we worked with ASSISI to recruit partners through compelling and eye-catching pitch decks.
Rolled Out Facebook and Google Ad Campaigns
In a world marked by COVID, the only way to get the message out was through digital advertising. We designed compelling ads for Facebook and Google Display Network targeting unique audiences. We ran ads to relevant affinity audiences on Google and set up custom and retargeted audiences on Facebook to make sure our ads were showing to a wide, but appropriate audience.
Rolled Out Facebook and Google Ad Campaigns
In a world marked by COVID, the only way to get the message out was through digital advertising. We designed compelling ads for Facebook and Google Display Network targeting unique audiences. We ran ads to relevant affinity audiences on Google and set up custom and retargeted audiences on Facebook to make sure our ads were showing to a wide, but appropriate audience.
Set Them Up with a Google Ad Grants
Google offers valuable ad grants to qualified nonprofits that allow them to run free ads. But getting set up and qualifying can be a difficult process. We helped ASSISI set up their Google Ad Grants Account and coached them through the most effective approach to campaigns, ad sets, and keywords in order to get the most out of the grant.
The Results
A Wildly Successful Event
Our Approach
When Collectius came to us with significant gaps in their SEO expertise and online visibility, we tailored a comprehensive approach that was designed to overhaul their digital presence and drive measurable improvements. Here's how we proceeded:
- SEO Audit: An on-page and off-page SEO audit was conducted to identify areas for improvement
- Google Search Console Installation: Google Search Console was installed on the Collectius website to monitor and track their analytics
- Digital Content Strategy: We produced a digital content strategy pack to help Collectius enhance their SEO goals
- Backlink Acquisition: Backlinks were purchased to improve Collectius' domain ranking Keyword Research: Extensive keyword research was performed to align content and SEO strategies with relevant search trends
Comprehensive SEO Audit
We initiated our process by conducting a detailed SEO audit for Collectius. This audit was crucial in pinpointing several critical areas where the company was underperforming.
Key issues we found included suboptimal keyword utilisation, missing meta descriptions, and poorly optimised content that wasn't fully aligned with target search queries.
Having identified areas for improvement, the Brew team worked with Collectius’ web development team to implement these fixes.
Following the initial SEO audit, we conducted a focused technical SEO audit for Collectius. A technical SEO audit is a thorough examination of a website’s technical infrastructure as it relates to its visibility and performance in search engines.
It evaluates several key elements, including site architecture, page speed, mobile-friendliness, indexing, crawlability, security, and use of technologies that may impact search engine access and efficiency.
This was a critical step to ensuring that the website’s infrastructure met modern search engine standards, which is pivotal for improving search rankings and user experience. Our audit revealed several key technical issues that needed immediate attention:
Slow Loading Speeds: We identified that the Collectius website had slower than optimal loading times. Slow speeds can significantly affect user experience and negatively impact search engine rankings. To address this, we optimised image sizes, minimised the use of blocking JavaScript, and implemented more efficient caching policies to enhance page load performance.
The Lack of a Sitemap: The absence of a sitemap was another critical gap. Sitemaps are essential as they help search engines more intelligently crawl the site and understand its structure. We created and submitted a comprehensive sitemap to Google, which facilitated better indexing of the website’s pages.
Mobile Optimization: Our audit also found that Collectius’ website was not optimised for mobile users. The Brew team provided detailed guidance to Collectius' web development team on best practices for mobile optimization going forward. This included advice on implementing accelerated mobile pages (AMP), optimising button sizes and touch targets, and ensuring text readability without requiring zoom.
Tracking & Monitoring of Collectius’ Web Performance
To better monitor and track the effectiveness of our strategies, we installed Google Search Console (GSC) on Collectius’ website. GSC allows us to gain valuable insights into the site's traffic, search performance, and any crawling errors, thereby enabling us to make data-driven decisions.
With data from GSC, we can identify which pages are performing well and which might require further optimization. This helps us refine SEO strategies and target specific issues with precision.
Digital Content Strategy
Recognizing the importance of content in SEO success, we crafted a comprehensive digital content strategy pack specifically tailored to Collectius' needs.
This strategy involved developing four customer personas and two end-user personas, representing the diverse segments of Collectius' audience. These personas helped us understand the distinct needs, behaviours, and preferences of different user types that interact with Collectius' services.
From this foundation, we were able to pinpoint the types of content and topics that would resonate most strongly with each persona. Leveraging these insights, we developed a series of SEO-optimised articles.
Each article was carefully written by our copywriter who made sure that keywords used were relevant with Collectius’ offerings and aligned with the interests of potential clients.
Taking this approach allowed us to attract more organic traffic to their site and significantly enhance visibility for these targeted search terms.
Backlink Acquisition
To strengthen Collectius’ domain authority and improve their search engine ranking, we strategically acquired high-quality backlinks. This effort was aimed at boosting their profile against competitors and increasing the trustworthiness of their site in the eyes of search engines.
Through our targeted backlink acquisition efforts, we gradually improved the organic traffic to Collectius' site.
As their domain authority increased, so did their visibility in search engine results, leading to more visitors naturally finding their way to the website without the need for paid advertising.
This steady increase in organic traffic not only enhanced their online presence but also contributed to higher engagement and conversion rates.
Outstanding SEO Results for Collectius
Our comprehensive SEO strategy delivered impressive results for Collectius, significantly enhancing their online visibility and search engine performance. Here are some of the key achievements:
Significant Traffic Growth
Over a period of six months, we achieved more than a 60% increase in organic traffic to Collectius' website. This surge in visitors was a direct result of our focused improvements in SEO practices and content strategies.
Expanded Keyword Reach
There was over a 70% increase in the number of organic keywords that Collectius ranks for on Google. This expansion in keyword coverage helped broaden their visibility and reach a wider audience interested in debt collection and financial services.
Top Rankings in Local Searches
Collectius' website achieved first-page rankings on Google's Search Engine Results Pages (SERPs) for targeted searches in Singapore and Malaysia. Ranking on the first page for relevant searches significantly boosted their brand's visibility and accessibility in these key markets.
Recent Case Studies
Want similar results?
Get in touch to see how we can help.
BREW INTERACTIVE
Digital Marketing Agency in Singapore and Malaysia
SERVICES
SERVICES
- Search Engine Optimisation - SEO
- Digital Reputation Management
- Account Based Marketing
- B2B Marketing Agency
- AI Lead Generation
- AI Automation Agency
- Content Marketing
- Social Media Marketing
- Baidu
- Xiao Hong Shu
- Digital Marketing PSG Packages
- Sustainability and ESG Marketing Agency
- Financial Services and Fintech Marketing Agency
- Software as-a-Service (SaaS) Marketing Agency
- Technology Marketing Industry
- Healthcare Marketing Agency
- Education Marketing Agency
SUBSCRIBE
CONTACT US
Singapore Office:
111 North Bridge Road, #08-11, Singapore 179098 Malaysia Office:
Level 5, Guoco Tower, 6 Jalan Damanlela, Damansara City, Bukit Damansara, 50490, Kuala Lumpur
© Brew Interactive 2026. All rights reserved.
