by Marcus Ho | Oct 31, 2023 | Uncategorized
If you’ve been paying attention to the social media world, you’ve probably heard of Xiao Hong Shu (XHS), also known as Little Red Book. But many marketers aren’t fully aware of its reach or its capabilities The platform has been on the rise since 2013, but has...
by Marcus Ho | Sep 19, 2023 | Uncategorized
Business-to-business (B2B) and business-to-consumer (B2C) marketing operate within the same overarching universe of advertising. However, they employ distinct strategies, approaches, and tactics tailored to their unique audiences. Here we’ll dive into the key...
by Marcus Ho | Sep 5, 2023 | Uncategorized
The digital marketing world is ever-evolving, and staying updated is not just a choice—it’s a necessity for marketers. As we close out August 2023 and look to September, we wanted to cover some recent developments, from Google’s algorithm shakeups to...
by Marcus Ho | Aug 22, 2023 | Uncategorized
In today’s dynamic digital age, marketing strategies seem to evolve at lightning speed. From the rise and fall of social media platforms to the unpredictable nature of search engines, businesses face constant challenges in maintaining a steady online presence....
by Marcus Ho | Aug 9, 2023 | Uncategorized
“How is it impacting our bottom line? What’s our ROI?” These are questions every owner and manager ask on a regular basis – especially when it comes to marketing. Yet many marketing teams can’t give confident answers to these questions. Why?...
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