by Marcus Ho | Aug 19, 2021 | Uncategorized
Companies who use CRMs effectively see an ROI of $8.71 for every $1 spent. But CRM implementation projects fail more than 50% of the time. Companies love the idea of using a CRM, but more than half fail to use them correctly, resulting in wasted time and lost money....
by Marcus Ho | Jul 13, 2021 | Uncategorized
Segmentation is an often overlooked and undervalued aspect of B2B marketing. Segmentation itself isn’t necessarily a lead generation or lead nurturing method, and it’s not a channel. It’s more like the secret ingredient no one really sees. Proper segmentation doesn’t...
by Marcus Ho | Jun 24, 2021 | Uncategorized
Are you crushing your lead generation, but failing to close as many deals as you hoped? Plenty of B2B companies run into this problem. The solution? Effective lead nurturing. Lead nurturing is the process of moving contacts from leads to sales conversations to...
by Marcus Ho | May 25, 2021 | Uncategorized
There is a direct correlation between the health of your business and the efficiency of your sales pipeline. If you want your sales and revenue numbers to grow, you need to be paying close attention to them with regular sales audits and analysis. But before you can...
by Marcus Ho | May 5, 2021 | Uncategorized
This article was last updated in December 2021. Are you planning to expand your business into the Chinese market? You’re going to need a strategy that largely revolves around WeChat marketing, focused on WeChat users. Here are some interesting WeChat statistics that...
What Constitutes A Premier SEO Agency – The Best SEO Agency in Singapore 2024
7 Digital Marketing Tactics that Helped Meltwater Grow Into a $600 Million Company
Unveiling Top Tools for Insightful PPC Competitor Research
How Mixpanel Grew its User Base to 8,000+ in a Highly Competitive Market
SEM: A Beginners Guide