by Marcus Ho | Sep 19, 2023 | Uncategorized
Business-to-business (B2B) and business-to-consumer (B2C) marketing operate within the same overarching universe of advertising. However, they employ distinct strategies, approaches, and tactics tailored to their unique audiences. Here we’ll dive into the key...
by Marcus Ho | Sep 5, 2023 | Uncategorized
The digital marketing world is ever-evolving, and staying updated is not just a choice—it’s a necessity for marketers. As we close out August 2023 and look to September, we wanted to cover some recent developments, from Google’s algorithm shakeups to...
by Arielle Chan | Sep 5, 2023 | Uncategorized
With the growing economic power of China, many Southeast Asian companies are eyeing the vast Chinese market, eager to tap into its potential. But how to infiltrate China to grow brand awareness? One pivotal tool in the marketing arsenal is WeChat, China’s...
by Brooks Manley | Aug 30, 2023 | Uncategorized
Kuehne + Nagel generated $21.739 billion dollars in 2019. By the end of 2021, they had nearly doubled their revenue to $41.285B. That’s almost 100% growth in just two short years. And much of that growth occurred in APAC: And it wasn’t just revenue, they grew...
by Marcus Ho | Aug 22, 2023 | Uncategorized
In today’s dynamic digital age, marketing strategies seem to evolve at lightning speed. From the rise and fall of social media platforms to the unpredictable nature of search engines, businesses face constant challenges in maintaining a steady online presence....
by Marcus Ho | Aug 9, 2023 | Uncategorized
“How is it impacting our bottom line? What’s our ROI?” These are questions every owner and manager ask on a regular basis – especially when it comes to marketing. Yet many marketing teams can’t give confident answers to these questions. Why?...
