Lendela

Client Story

At A Glance

45%

Leads went up by 45%

42%

Cost per lead went down by 42%

Client Testimonial

I had tried a couple of other agencies [before Brew] for performance marketing purposes but was not 100% happy with their job. I felt that they lacked both the hunger, sense of urgency and quickness that I required. I had had introduction talks with Brew before and they frequently followed up while I was working with the other agencies to hear how everything was going etc. Once I decided to change setup, it was an easy choice to move over to Brew as they had shown a genuine interest in Lendela all along.

First of all, Brew was very attentive from the start and made sure to get all information needed before taking over the account. I felt that Brew wanted to learn from Lendela’s own experience within performance marketing and data collection to be able to deliver better results as soon as possible. It seemed like we were very well synced from the start in terms of how we wanted to work together and how we would prioritise things. Another thing is Brew’s availability and sense of urgency. Earlier, I had often experienced that I was more on top of the performance numbers / trends and quicker to foresee challenges than the agency itself, but Brew really showed me that they are on top of their work. It shows both in their results, their analysis and the way they are always reachable.

I think Brew’s approach from the day they took over the account helped us to reach good results much faster. The whole approach was about learning and understanding the (fairly advanced) customer acquisition funnel that we have built, to avoid unnecessary mistakes or re-do things that proved not to work before. Brew also took part in our project of building APIs with Google Ads to optimise bidding on “offline” conversion data. Finally, I have received many tips on how to navigate the Singapore advertising arena in general – everything from insights about Singapore culture and audience behaviour, to connecting me with experts within OOH media buying, designers and potential business partners.

Apart from above examples, I’d say that Brew is always prepared to walk the extra mile for a client and will also help you with stuff that isn’t necessarily in the performance marketing scope. Like I mentioned above, Brew has been giving me tips about whom to talk to or how to go about a certain marketing project in the best possible way, more than one time. There are no hidden agendas or complications when working with Brew, which makes them more of a partner than a provider, and that in turn builds a lot of trust.

Finally, since our first month with Brew, our performance marketing has grown by 45% (no. of conversions), and we have also built a healthy performance marketing foundation for further growth throughout the year.

Axel Franden,
CMO

Backstory

Lendela is a fintech company who curates personal loans for customers within 24 to 48 hours. They personalise offers from a number of different lenders to find the best personal loan for their applicant.

They believe that all people deserve the best possible loan they can get – as well as a fast, seamless and online based application journey. They simplify the loan application process and pride themselves on delivering the right customer to the right lender.

Backstory

Lendela is a fintech company who curates personal loans for customers within 24 to 48 hours. They personalise offers from a number of different lenders to find the best personal loan for their applicant.

They believe that all people deserve the best possible loan they can get – as well as a fast, seamless and online based application journey. They simplify the loan application process and pride themselves on delivering the right customer to the right lender.

Challenge

Prior to working with Brew, Lendela was spending more than $50K per month in ad spend, but failing to hit their target CPL (cost-per-lead) number each month. In addition to a high CPL, many of their leads were of poor quality. Lendela was in need of far better leads with higher loan quantum at a lower cost.

The Solutions

More Effective Facebook and Programmatic Ads

Lendela was already running Facebook ads prior to working with our team, but they weren’t converting efficiently. We performed in-depth persona and audience research to pinpoint our messaging and move ad viewers to action.


We also utilized our massive database of advertising data to A/B test and get Lendela great results quickly.

High Intent Google Search Ads

We knew loan-related keywords are very popular, high volume search terms. So in addition to running Facebook and Programmatic Ads, we also rolled out Google Search ads to capture the attention of those already searching for loan solutions.

These searchers are already seeking solutions Lendela offers, so thanks to effective messaging and an optimized landing page, we were able to convert at a very high rate.

Results

Thanks to our marketing strategy and efforts, Lendela’s monthly leads increased by 45%, while their cost per lead decreased by 42%.

They’re now connecting more qualified borrowers with lenders than ever before.

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BREW INTERACTIVE

Digital Marketing Agency in Singapore

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111 North Bridge Road, #08-19, Singapore 179098 info@brewinteractive.com

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