...

Generated 50% more qualified leads through targeted strategy

At a Glance

50% Increase

In Leads Acquired

680,764 Impressions

Across campaigns

11,525 Clicks

Driving engagement

Enhanced SEO Rankings

Through targeted content creation

Background

MandarinStars provides specialised Chinese tuition for students in mainstream schools in Singapore who struggle with learning disabilities such as ADHD, dyslexia, or poor working memory.

The centre, founded by psychologist Frances Yeo, takes a student-centred approach, offering customised learning environments tailored to each student’s unique needs. Lessons are scaffolded into bite-sized, easy-to-grasp objectives, delivered through engaging, multi-sensory teaching methods proven to help students improve their Chinese language skills.

MandarinStars sought to increase awareness of their services and attract more relevant leads, specifically parents looking for solutions for children with learning difficulties. They also aimed to promote their newly launched website through digital ads and content that would improve their SEO rankings.

The Challenge

MandarinStars faced several obstacles in reaching parents of children with learning disabilities these key challenges included:

  • Reaching the Right Audience: Identifying and targeting parents who were either aware or unaware that their children had learning disabilities, such as ADHD, dyslexia, or poor working memory.
  • Balancing High-Intent and Broad Awareness: While some parents were actively searching for solutions, others needed to be educated on the benefits of MandarinStars’ specialised services.
  • Seasonal Campaign Fluctuations: Due to the cyclical nature of the academic year, lead generation slowed during exam periods and school holidays.
  • Promoting a New Website: MandarinStars needed to drive traffic to their newly launched website while also building brand credibility.
  • Limited SEO Presence and Content: There was a lack of SEO-focused content on the website, meaning MandarinStars was missing out on organic search traffic from parents looking for relevant information on learning disabilities and Chinese tuition.

Class in session at MandarinStars

Our Approach

To drive lead generation and boost brand awareness for MandarinStars, Brew Interactive implemented a multi-channel digital marketing strategy, including Google Search, Performance Max (PMAX), Meta Ads, and SEO-focused content creation.

1. Google Search Campaigns

Google Search was selected as the primary channel to target parents with high intent to find Mandarin tuition services for children with learning disabilities. We created two distinct ad groups with separate keyword strategies:

  • Informed Ad Group: Targeted parents who were aware of their children’s learning disabilities, using keywords related to terms like dyslexia, ADHD, and other learning challenges.
  • Uninformed Ad Group: Targeted parents who searched for generic terms like Mandarin tuition but were unaware their children had underlying learning issues.

The Informed Ad Group quickly outperformed the Uninformed group in terms of cost efficiency and lead quality. By focusing on high-intent keywords, this ad group consistently generated leads at a lower cost, becoming the core driver of new business.

2. Google Performance Max (PMAX)

After four months of running successful Google Search campaigns, we introduced Performance Max to extend reach and drive more leads.

PMAX allowed us to display ads across a broader range of Google products, incorporating the visual impact of videos and images.

Video ad that the Brew team created for MandarinStars

We integrated search signals from the high-performing Informed Ad Group to maintain keyword relevance, while the visual aspect of PMAX helped convey MandarinStars’ value propositions more effectively.

Over time, PMAX became a significant source of leads, driving both volume and cost efficiency.

3. Meta Lead Generation Campaigns

To complement Google’s efforts, we launched a Meta Lead Generation Campaign using MandarinStars’ video content.

Example of a video ad the Brew team created for MandarinStars

By targeting parents based on their online behaviours and interests, we increased awareness of MandarinStars’ specialised services. Meta offered a cost-effective channel to reach new audiences, driving significant impressions and engagement at a lower cost per lead.

4. SEO Content Creation

In addition to paid campaigns, we developed targeted SEO content to improve MandarinStars’ organic rankings. This involved creating articles focused on key topics related to learning disabilities and Mandarin tuition.

By boosting their SEO rankings, we ensured that MandarinStars could attract a steady flow of organic traffic alongside paid efforts, helping to drive long-term visibility and lead generation.

Results That Matter: Driving Efficient Lead Generation

After 11 months of running the campaign, MandarinStars saw significant growth in lead generation and awareness:

  • Impressive Increase in Leads Acquired: Through targeted campaigns, we helped MandarinStars achieve a 50% increase in the number of leads attracted.
  • 680,764 Impressions: The multi-channel strategy drove substantial brand visibility across Meta, Google, and PMAX campaigns.
  • 11,525 Clicks: High engagement across campaigns ensured strong traffic to the MandarinStars website.
  • Improved SEO Rankings: Through targeted content creation, MandarinStars improved its search engine visibility, resulting in increased organic traffic and leads.

Our Approach

When Collectius came to us with significant gaps in their SEO expertise and online visibility, we tailored a comprehensive approach that was designed to overhaul their digital presence and drive measurable improvements. Here's how we proceeded:

  • SEO Audit: An on-page and off-page SEO audit was conducted to identify areas for improvement
  • Google Search Console Installation: Google Search Console was installed on the Collectius website to monitor and track their analytics
  • Digital Content Strategy: We produced a digital content strategy pack to help Collectius enhance their SEO goals
  • Backlink Acquisition: Backlinks were purchased to improve Collectius' domain ranking Keyword Research: Extensive keyword research was performed to align content and SEO strategies with relevant search trends

Comprehensive SEO Audit

We initiated our process by conducting a detailed SEO audit for Collectius. This audit was crucial in pinpointing several critical areas where the company was underperforming.

Key issues we found included suboptimal keyword utilisation, missing meta descriptions, and poorly optimised content that wasn't fully aligned with target search queries.

Having identified areas for improvement, the Brew team worked with Collectius’ web development team to implement these fixes.

Following the initial SEO audit, we conducted a focused technical SEO audit for Collectius. A technical SEO audit is a thorough examination of a website’s technical infrastructure as it relates to its visibility and performance in search engines.

It evaluates several key elements, including site architecture, page speed, mobile-friendliness, indexing, crawlability, security, and use of technologies that may impact search engine access and efficiency.

This was a critical step to ensuring that the website’s infrastructure met modern search engine standards, which is pivotal for improving search rankings and user experience. Our audit revealed several key technical issues that needed immediate attention:

Slow Loading Speeds: We identified that the Collectius website had slower than optimal loading times. Slow speeds can significantly affect user experience and negatively impact search engine rankings. To address this, we optimised image sizes, minimised the use of blocking JavaScript, and implemented more efficient caching policies to enhance page load performance.

The Lack of a Sitemap: The absence of a sitemap was another critical gap. Sitemaps are essential as they help search engines more intelligently crawl the site and understand its structure. We created and submitted a comprehensive sitemap to Google, which facilitated better indexing of the website’s pages.

Mobile Optimization: Our audit also found that Collectius’ website was not optimised for mobile users. The Brew team provided detailed guidance to Collectius' web development team on best practices for mobile optimization going forward. This included advice on implementing accelerated mobile pages (AMP), optimising button sizes and touch targets, and ensuring text readability without requiring zoom.

Tracking & Monitoring of Collectius’ Web Performance

To better monitor and track the effectiveness of our strategies, we installed Google Search Console (GSC) on Collectius’ website. GSC allows us to gain valuable insights into the site's traffic, search performance, and any crawling errors, thereby enabling us to make data-driven decisions.

With data from GSC, we can identify which pages are performing well and which might require further optimization. This helps us refine SEO strategies and target specific issues with precision.

Digital Content Strategy

Recognizing the importance of content in SEO success, we crafted a comprehensive digital content strategy pack specifically tailored to Collectius' needs.

This strategy involved developing four customer personas and two end-user personas, representing the diverse segments of Collectius' audience. These personas helped us understand the distinct needs, behaviours, and preferences of different user types that interact with Collectius' services.

From this foundation, we were able to pinpoint the types of content and topics that would resonate most strongly with each persona. Leveraging these insights, we developed a series of SEO-optimised articles.

Each article was carefully written by our copywriter who made sure that keywords used were relevant with Collectius’ offerings and aligned with the interests of potential clients.

Taking this approach allowed us to attract more organic traffic to their site and significantly enhance visibility for these targeted search terms.

Backlink Acquisition

To strengthen Collectius’ domain authority and improve their search engine ranking, we strategically acquired high-quality backlinks. This effort was aimed at boosting their profile against competitors and increasing the trustworthiness of their site in the eyes of search engines.

Through our targeted backlink acquisition efforts, we gradually improved the organic traffic to Collectius' site.

As their domain authority increased, so did their visibility in search engine results, leading to more visitors naturally finding their way to the website without the need for paid advertising.

This steady increase in organic traffic not only enhanced their online presence but also contributed to higher engagement and conversion rates.

Outstanding SEO Results for Collectius

Our comprehensive SEO strategy delivered impressive results for Collectius, significantly enhancing their online visibility and search engine performance. Here are some of the key achievements:

Significant Traffic Growth

Over a period of six months, we achieved more than a 60% increase in organic traffic to Collectius' website. This surge in visitors was a direct result of our focused improvements in SEO practices and content strategies.

Expanded Keyword Reach

There was over a 70% increase in the number of organic keywords that Collectius ranks for on Google. This expansion in keyword coverage helped broaden their visibility and reach a wider audience interested in debt collection and financial services.

Top Rankings in Local Searches

Collectius' website achieved first-page rankings on Google's Search Engine Results Pages (SERPs) for targeted searches in Singapore and Malaysia. Ranking on the first page for relevant searches significantly boosted their brand's visibility and accessibility in these key markets.

Recent Case Studies

Want similar results?
Get in touch to see how we can help.

© Brew Interactive 2026. All rights reserved.

 
1-Hubspot Footer – Desk
2-SalesForce Footer – Desk
3-Google Footer – Desk
4-AMIN International Footer – Desk
 
 
1-Hubspot Footer – Mob
2-SalesForce Footer – Mob
3-Google Footer – Mob
4-BNN International Footer – Mob
 
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.