Brew Interactive

Mount Alvernia Hospital

Client Story

At A Glance

225%

Increase in Engagement Rate

25,000

New Organic Fans

Backstory

Mount Alvernia Hospital is Singapore’s first private and only not-for-profit Catholic acute tertiary care hospital. They started in 1961 with 60 beds and have today grown to a 319-bed general acute care medical institution.

The hospital is backed by over 1,200 accredited doctors, with more than 200 specialist doctors located on the campus.

Challenge

Challenge

While Mount Alvernia Hospital was present on social media, they were not optimizing it to connect with potential patients, spread awareness and educate their audience.

They wanted to leverage this communication tool to get closer to their business objectives and needed a robust social media strategy in place.

With limited experience and knowledge of the social media space, they decided to get an expert social media marketing agency on board and reached out to us at Brew Interactive.

Solution

We were assigned the objective to strengthen their social media presence and drive engagement.

Considering that they were a healthcare provider, we needed to be sensitive to the industry rules and regulations when it came to engaging on social media.

Keeping all that in mind, we devised a social media strategy that was centered around raising awareness, building trust, and engaging with patients. We established and streamlined their presence on key platforms such as Facebook, Instagram, LinkedIn, and YouTube.

From educational content and sharing preventive healthcare news to highlighting accomplishments, staff, and patient stories – we constantly thought of new ways to make current and prospective patients feel like they’re in good hands with Mount Alvernia Hospital.

Results

With a 225% increase in engagement rate and having acquired over 25,000 new organic fans till date, it’s safe to say that our social media strategy and implementation has yielded impressive results.