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B2B Marketing – How to use Facebook Advertising to Acquire Leads

B2B Marketing – How to use Facebook Advertising to Acquire Leads

by Marcus Ho | Sep 18, 2019 | Uncategorized

“Use Facebook advertising for B2B lead generation?” One of the most common misconceptions B2B marketers have is that their company does not need Facebook because they feel that the platform is better suited for B2C companies. Well, what if we told you that Facebook...
Video: 5 Actionable Marketing Data to Boost Conversions (Part 2)

Video: 5 Actionable Marketing Data to Boost Conversions (Part 2)

by Marcus Ho | Sep 9, 2019 | Uncategorized

  When it comes to the kind of marketing data you can analyze to boost conversions, there is a lot more in the list. If you have watched Part 1, here’s a look at 5 more tips to utilize actionable marketing data for conversions – Tip 1 – Analyze your...
Lead Generation 101 – How to Acquire New Leads with Adwords (2019 Edition)

Lead Generation 101 – How to Acquire New Leads with Adwords (2019 Edition)

by Marcus Ho | Aug 8, 2019 | Uncategorized

What is the first thing you do when you are looking to get more information or get your questions answered? That’s right. So, if you are a B2B marketer wanting to generate more leads, one of the most effective ways to do that is to use Google AdWords and get your...
How to Create Content for Every Stage in the Buyer’s Journey for Lead Generation

How to Create Content for Every Stage in the Buyer’s Journey for Lead Generation

by Marcus Ho | Jul 26, 2019 | Uncategorized

Quality content can help you generate tons of organic traffic, social shares, and establish yourself as a thought leader in your industry. But how do you establish a content strategy truly effective for lead generation? It’s when your content provides your prospective...
B2B Marketing – How to Run Lead Generation Ads on LinkedIn

B2B Marketing – How to Run Lead Generation Ads on LinkedIn

by Marcus Ho | Jul 24, 2019 | Uncategorized

What is the first thing that comes to your mind when you think of LinkedIn? Platform for job hunting and networking? Space that connects employees with companies? A means of marketing yourself? Yes, LinkedIn is all of that but more. Did you know that LinkedIn is also...
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