by Marcus Ho | Jun 25, 2022 | Uncategorized
B2B digital marketing isn’t about quick wins or flashy campaigns. It’s about reaching the right decision-makers, navigating long sales cycles, and proving real business impact, from qualified leads to pipeline and revenue. Over the years, Brew Interactive has...
by Marcus Ho | Jan 17, 2022 | Uncategorized
Hi, This is Marcus Ho, founder of Brew Interactive. It has come to our attention that our brand name has been used on a number of job ads wanting to recruit candidates for a movie ticketing service. Please note that such job ads are not posted by us, and neither are...
by Marcus Ho | Jan 3, 2022 | Uncategorized
Note: The post that you’re about to read below is a slightly edited version of a company-wide memo that I wrote for all staff members at Brew. As an agency, we’ve always strive to be transparent about the way we operate, and to publicly share our vision as an agency....
by Marcus Ho | Aug 19, 2021 | Uncategorized
Companies who use CRMs effectively see an ROI of $8.71 for every $1 spent. But CRM implementation projects fail more than 50% of the time. Companies love the idea of using a CRM, but more than half fail to use them correctly, resulting in wasted time and lost money....
by Marcus Ho | Jul 13, 2021 | Uncategorized
Segmentation is an often overlooked and undervalued aspect of B2B marketing. Segmentation itself isn’t necessarily a lead generation or lead nurturing method, and it’s not a channel. It’s more like the secret ingredient no one really sees. Proper segmentation doesn’t...
