B2B digital marketing isn’t about quick wins or flashy campaigns. It’s about reaching the right decision-makers, navigating long sales cycles, and proving real business impact, from qualified leads to pipeline and revenue.
Over the years, Brew Interactive has partnered with B2B companies across Singapore and the wider APAC region to solve complex marketing challenges. From manufacturing and engineering to technology and enterprise services, we’ve helped brands cut through competitive markets with strategy-led, data-driven campaigns.
In this article, we’ve curated 12 of our best B2B marketing agency case studies, showcasing how thoughtful strategy, the right channels, and consistent execution translate into measurable results.
Whether you’re looking to generate more leads, improve conversion rates, or build a stronger sales pipeline, these real-world examples highlight what effective B2B digital marketing looks like in practice.
1. Milestone Systems
Industry: Enterprise Software / Video Management Solutions
Milestone Systems came to Brew to strengthen its presence in Singapore and the wider APAC region.
Their offerings are complex and technical, ranging from GPS tracking and GIS mapping to voice and facial recognition that could be integrated with cameras and sensor systems. With the industry’s long sales cycles, a common challenge of B2B marketing, traditional broad-reach campaigns were ineffective at driving meaningful enquiries.
Brew’s Approach
To help Milestone, the Brew team focused on precision targeting and education-driven lead generation:
- LinkedIn Ads as the primary channel for digital advertising.
We deployed programmatic display and video ads across high-traffic industry websites, business news portals, and professional social platforms.
This approach allowed us to place Milestone Systems’ messaging in front of decision-makers exactly where they spend their time online
- Geo-targeting and language customisation.
To account for APAC’s huge diversity, we also tailored every campaign to match individual sub-markets in the region.
This included geo-targeting specific countries and major cities with high potential adoption rates for Milestone’s solutions. We localised ad copy and visuals to match cultural preferences, and adjusted messaging to align with local industry priorities and regulatory environments.
- Landing pages designed for B2B conversion.
To centralise engagement and drive conversions, we designed a high-converting landing page that effectively communicated Milestone Systems’ value proposition while capturing high-quality leads.
Milestone’s unique offerings are presented in clear and compelling language and supported by engaging multimedia elements such as video and graphics.
Additionally, optimised lead capture forms were put in place to lower friction, encouraging prospects to request demos or product tours.
The Results
- 262 Sales Qualified Leads (SQLs), representing a high conversion rate and demonstrating the quality of leads generated.
- 950%+ Return on Investment (ROI), as measured 12 months after the campaign.
This outcome highlights the success of the integrated digital strategy and its ability to drive sustainable, long-term value for Milestone Systems in APAC.
2. Total Energies ENEOS
Industry: Renewable Energy / Commercial & Industrial Solar
TotalEnergies ENEOS is the renewable energy arm of TotalEnergies in the Asia-Pacific region, offering solar panel solutions to commercial and industrial businesses.
Despite being part of a global energy group, its solar division faced a key challenge: the brand was still widely perceived as an oil and gas company only.
In addition, solar adoption in the B2B space involves long and complex sales cycles, where decision-makers require education, reassurance, and repeated touchpoints before moving forward. TotalEnergies ENEOS also lacked the digital infrastructure needed to consistently nurture and stay relevant with prospects over time.
Brew’s Approach
To overcome these hurdles, Brew built a B2B digital marketing strategy designed to attract the right audiences and support long-term lead nurturing:
- Industry-specific landing pages to ensure relevance from the first interaction.
We launched 18 custom landing pages, each tailored to a specific sector such as manufacturing, logistics, F&B, and commercial property.
Each page used industry-specific language, visuals, and value propositions, helping prospects immediately understand how solar solutions could address their operational and cost challenges.
- Marketing automation for ongoing engagement, rather than one-off outreach.
After receiving lead data from the landing pages, we fed that information into our marketing automation platform.
We then crafted personalised email sequences to approach prospects, educate them, nurture connections, and ensure Total Energies ENEOS remained top-of-mind throughout each lead’s extended decision-making process.
This approach replaced generic cold emails with structured touchpoints that added value without being intrusive.
The Results
- 35,000 unique landing page visitors attracted over a span of 6 months
- 40%+ open rates across email campaigns for over 12 months
This shows how Brew successfully strengthened TotalEnergies ENEOS’s positioning as a credible clean energy partner for businesses in APAC. We also established a scalable digital foundation to support the company’s long B2B sales cycles with consistent, personalised communication.
3. Fuji Xerox
Industry: Office Technology / Printing Solutions
As more businesses shifted toward digital workflows, Fuji Xerox faced growing difficulty promoting its printer solutions. Traditional marketing approaches had delivered limited results, and the brand needed a more effective way to reach decision-makers who still required reliable printing and document management solutions.
Fuji Xerox was looking for a digital marketing partner that could help them modernise their approach, reach the right audiences, and generate measurable interest through digital channels.
Brew’s Approach
Brew’s B2B marketing campaign for Fuji Xerox started by grounding the strategy in audience understanding and relevance:
- Buyer persona development
Brew took the time to understand Fuji Xerox’s business, offerings, target audience, and challenges through internal discussions, surveys, and third-party data.
Key decision-makers were identified as purchasing managers in MNCs, managing directors of SMEs, and CTOs/CIOs responsible for IT and infrastructure decisions.
- Conversion-focused landing page design.
The page was built to clearly communicate product benefits rather than technical specifications alone.
Messaging was structured around addressing efficiency, reliability, and operational needs relevant to each persona. This ensured that the content truly spoke to the pain points impacting Fuji Xerox’s target audience.
- Multi-channel digital advertising strategy.
Campaigns were deployed across Google Search, Display, Facebook, and programmatic networks. The ad messaging and formats were adapted by channel to ensure relevance while driving traffic back to the landing page.
The Results
- Achieved a 288% increase in ROI alongside a 118% surge in qualified leads.
- Reduced cost per lead (CPL) by 49%, significantly improving campaign efficiency.
This campaign not only boosted leads and ROI but also transformed Fuji Xerox’s approach to B2B digital marketing, allowing them to step confidently into a digital-first world.
4. Hitachi Asia
Industry: Infrastructure & Technology
Hitachi Asia is a well-established conglomerate with a long history of working with governments and organisations across Southeast Asia.
The company wanted to strengthen engagement with government decision-makers and enterprises to support its social innovation initiatives in the region.
However, due to strict client confidentiality agreements, Hitachi Asia could not rely on traditional case studies or client stories to showcase its work.
To increase visibility and engagement, the brand needed a B2B marketing-focused, content-led approach that demonstrated impact without referencing specific clients.
Brew’s Approach
Brew jumped in to help by developing a research-driven content and social strategy focused on wider societal challenges rather than individual projects:
- Data-led insight gathering using social listening tools
We leveraged platforms such as Meltwater to analyse digital conversations, trends, and urban challenges across major Southeast Asian cities. This led us to identify recurring pain points related to traffic congestion, urbanisation, and access to technology.
- Translating societal problems into relevant content themes
Our research revealed that cities like Bangkok, Ho Chi Minh City, and Manila were experiencing growing congestion due to rapid urban population growth.
Brew Interactive matched these challenges with Hitachi Asia’s smart traffic systems, IoT, and infrastructure solutions, framing the brand as a problem-solver rather than purely a vendor.
- Content creation for policymakers and business leaders
Next, we developed thought leadership content and infographics that illustrated how technology can address real social and infrastructure issues.
This content focused on clarity, accessibility, and regional relevance to appeal to government stakeholders and enterprise audiences.
- Social media strategy and amplification
Brew was also responsible for managing Hitachi Asia’s social media presence across Facebook, LinkedIn, and YouTube.
We produced YouTube content highlighting the impact of government policies and technology initiatives on local industries and communities, and ensured that content distribution and optimisation to drive sustained engagement across platforms.
The Results
- Achieved a 280× increase in fan growth across social platforms.
- Recorded an 87% increase in average engagement rate, reflecting stronger audience interaction.
- Drove a 950% increase in traffic, significantly expanding Hitachi Asia’s regional digital presence.
By shifting the focus from client-specific stories to societal challenges and innovation-led storytelling, Hitachi Asia successfully strengthened its positioning as a trusted social innovation partner for governments and enterprises across Southeast Asia.
5. Bosch
Industry: IoT / Smart Building Solutions
Bosch is a global technology company offering IoT solutions that help businesses improve efficiency, unlock new revenue streams, and build more sustainable operations.
When Bosch introduced a new connected office building solution, the team faced two key challenges: increased competition and low market awareness.
While the solution was powerful, many potential buyers lacked a clear understanding of connected building services. Bosch needed a comprehensive B2B digital marketing strategy to educate its target audience, generate demand, and drive qualified leads for a relatively new and unfamiliar offering.
Brew’s Approach
- Detailed persona mapping to guide the entire campaign
We worked closely with Bosch’s team to identify key personas, their pain points, informational needs, search behaviour, and buying challenges.
These insights shaped messaging, keywords, content formats, and channel selection for the whole campaign.
- Landing page built for multiple stages of awareness
Our team designed a landing page that educated users while still driving conversions.
Content was carefully tailored to resonate with each target persona, and the page included multiple CTAs to engage prospects, whether they were just learning about connected offices or already evaluating solutions.
- Google Search Ads to capture existing demand
While search volume for connected offices was limited, we successfully identified high-intent opportunities.
We then created targeted search campaigns aligned to specific personas and the phrases they were most likely to use.
- LinkedIn Ads for awareness and education
We leveraged LinkedIn to introduce the solution to audiences who were not yet actively searching for Bosch’s solutions.
Promoted gated content such as downloads and presentations to educate decision-makers on benefits most relevant to their roles.
The Results
- Generated over 680 leads in under eight months.
- Achieved an 18x boost in ROI, based on leads generated from the campaign.
Established a scalable demand-generation framework for promoting complex IoT solutions in competitive markets.
6. The FinLab
Industry: Fintech / Innovation & SME Enablement
The FinLab is an innovation accelerator run by United Overseas Bank (UOB), designed to help fintechs and SMEs develop fit-for-market solutions and grow sustainably. Serving businesses across Singapore, Malaysia, and Thailand, The FinLab connects its members with industry experts, mentors, and relevant technology partners.
Despite strong ambitions for its online launch, The FinLab struggled to acquire new members and fell short of its initial acquisition targets. Social media was a primary channel for awareness and acquisition, but content engagement was low and reach was limited.
Brew’s Approach
- Deep persona creation through real-world interviews
We kicked off the B2B marketing process by interviewing the FinLab team and reviewing UOB’s best-fit SME clients.
Taking things more in-depth, we also conducted interviews with SME owners across Singapore, Malaysia, and Thailand to understand real challenges, motivations, and decision-making behaviour.
- Social media strategy and content creation
Next, we supported and refined The FinLab’s social media approach using regional trends and industry insights.
Our team created content designed to educate, engage, and position The FinLab as a trusted growth partner for SMEs.
- Repurposing webinar content for scale
During the COVID-19 lockdown period, The FinLab hosted multiple online webinars to keep its members engaged.
Brew capitalised on this resource by repurposing webinar insights into bite-sized content, allowing the team to produce valuable assets quickly without starting from scratch.
- CRM-led member nurturing using HubSpot
Worked with The FinLab’s sales team to guide them through the use of HubSpot CRM to improve follow-ups and nurture members who were strong fits for UOB’s ecosystem.
The Results
- Achieved an 840% increase in member acquisition.
- Increased social media engagement rates by 65%, driving stronger awareness and interaction.
By grounding strategy in real persona insights and combining content, paid media, and CRM-driven nurturing, The FinLab successfully expanded its reach and accelerated member acquisition across Southeast Asia.
7. ST Engineering – Cybersecurity
Industry: Cybersecurity
ST Engineering is a highly recognised brand in Singapore, but brand familiarity did not carry over into the US and Middle East markets. In these regions, decision-makers were largely unaware of both the company and its cybersecurity capabilities.
The challenge was twofold:
- Build credibility and awareness in unfamiliar markets
- Reach specific decision-makers within the critical infrastructure space
Previous attempts at marketing had failed to generate consistent traction, and ST Engineering needed a strategy that could cut through complexity, long sales cycles, and highly specialised buyer profiles.
Brew’s Approach
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Extensive Persona & ICP Research
To reach decision-makers in the critical infrastructure space, precision was essential. We conducted first-party research by interviewing and surveying ST Engineering’s existing clients, building detailed Ideal Customer Profiles (ICP) and persona profiles that defined roles, responsibilities, challenges, and buying triggers. These insights informed all targeting and messaging decisions.
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Persona-Led LinkedIn Campaigns
Based on these buyer personas, Brew developed highly personalised LinkedIn ad creatives, promoting webinars, eBooks, and other educational assets. Both static and video formats were designed to position ST Engineering as a credible cybersecurity partner in unfamiliar markets.
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Advanced Segmentation & Funnel Progression
Using LinkedIn Matched Audiences, the Brew team targeted specific roles within named accounts. Campaigns followed a clear funnel structure, starting with problem-awareness content and progressing to case studies and solution-focused assets, ensuring prospects were nurtured over time.
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High-Intent Google Search & Display
To capture active demand, we launched tightly optimised Google Search and Display campaigns. Keyword selection and ad copy were informed by historical search data, enabling ST Engineering to convert high-intent prospects alongside long-term brand building
The Results
- 340% increase in lead-to-opportunity conversion rate
- 360% increase in opportunity value
- 150% lift in email outreach engagement rates
Brew helped ST Engineering successfully build credibility and momentum in new international markets, turning their brand into a trusted cybersecurity partner for critical infrastructure decision-makers.
8. IDEAL Systems
Industry: Media & Broadcasting Solutions
IDEAL Systems, a leading provider of broadcasting, audiovisual, and media solutions in Asia, wanted to introduce DTEN Zoom Rooms hardware across Singapore, Malaysia, and Indonesia.
While Zoom Rooms offered a creative and collaborative solution for organisations during the COVID-19 pandemic, relying solely on existing customers would limit revenue potential. IDEAL Systems needed a partner to generate high-quality leads and accelerate adoption.
Brew’s Approach
- Audience Personas & Buyer Insights
We conducted in-depth interviews with IDEAL Systems’ customers to map the buyer journey, motivations, decision-making process, and key pain points. This enabled us to create detailed personas, including demographics, firmographics, and psychographics, ensuring campaigns reached the right audience.
- Compelling Offer Design
The previous offer for the Zoom Rooms solution, a consultation with a technical expert, was underperforming. We designed a new offer that included free installation, product training, and a 30-day free trial, clearly communicating value and driving higher engagement.
- Landing Page Creation
Our team built an optimised landing page to showcase the offer, highlighting benefits and integrating strong, action-oriented CTAs. SEO keyword optimisation ensured discoverability and relevance to target audiences across all three markets.
- Data-Driven Ads & Rapid Iteration
Leveraging our wealth of marketing data, we launched search and display campaigns to capture attention and convert leads quickly. Our approach allowed for faster testing and iteration than typical agencies, accelerating results across multiple markets.
The Results
- Over 3,000 leads generated across Singapore, Malaysia, and Indonesia
- 805% ROI based on total revenue versus ad spend
By combining deep persona research, a compelling offer, and data-driven campaigns, IDEAL Systems successfully launched DTEN Zoom Rooms in new markets, generating significant leads and strong returns across APAC.
9. IPI Singapore
Industry: Government / Technology
Intellectual Property Intermediary (IPI) Singapore, a subsidiary of the Ministry of Trade and Industry, connects SMEs in the country with research organisations and tech partners to translate innovation objectives into actionable technologies.
While the organisation had strong objectives, its digital presence, particularly on social media, was limited, with no formal strategy to engage audiences or build awareness.
Brew’s Approach
- Strategic Content Planning
Brew Interactive developed a comprehensive social media strategy and content plan to establish IPI as the national authority in open innovation.
Using our Contagious Content Framework, we produced diverse content types, including videos, infographics, GIFs, and photos. All this content was targeted at SMEs, Innovation and Technology Officers, tech providers, and government agencies.
The content focused on the benefits of open innovation, practical insights, and collaboration opportunities, aiming to educate audiences and cultivate a highly engaged online community.
The Results
- 4,183% increase in fan growth
- 429% increase in average engagement rate
- 6,105% increase in average reach per post
Through strategic planning and audience-focused content, IPI Singapore successfully transformed its social media presence, significantly boosting awareness, engagement, and positioning itself as a trusted open innovation catalyst.
10. Enovatek Energy Solutions
Industry: Energy & Sustainable Technology
Enovatek Energy Solutions is a regional provider of energy-efficient technologies, helping businesses across Singapore, Malaysia, Thailand, and the Philippines reduce energy consumption and carbon footprint. Its portfolio includes solar air conditioners, LED lighting, solar power generators, and wind turbines
Despite having strong, proven offerings, Enovatek faced a familiar B2B challenge. Brand awareness was low, making it challenging to generate qualified leads.
Compounding this was a lack of visibility into sales performance, resulting in missed opportunities across a long and complex sales cycle.
Brew’s Approach
- Buyer Persona Development
As with all our B2B digital marketing clients, we began by interviewing Enovatek’s existing customers to build clear buyer personas. This helped us understand decision-maker priorities, purchase triggers, budget considerations, and objections, forming the foundation for all messaging and channel selection.
- Targeted Digital Advertising
Based on buyer persona insights, we launched lead-generation campaigns across Google and Facebook, focusing on high-intent search queries and decision-maker targeting.
To support Enovatek’s long sales cycles (often 3–12 months), we implemented retargeting campaigns across Google Display Network and Facebook to stay top-of-mind throughout the consideration phase.
- Search Engine Optimisation (SEO)
Brew’s SEO team addressed critical technical issues on Enovatek’s website, including slow site speed, and improved on-page content across landing and product pages. Keyword optimisation and quality backlink building helped improve visibility and search performance over time.
- Account-Based Marketing (ABM)
Using third-party data tools, we built a targeted database of facility managers across the region. These accounts were nurtured through personalised email sequences using Salesforce Pardot, allowing Enovatek to engage high-value prospects more effectively and consistently.
The Results
- 15x increase in website traffic.
- 5x growth in revenue attributed to digital campaigns.
With support from an experienced B2B marketing agency like Brew Interactive, Enovatek significantly increased brand awareness, captured high-quality leads, and converted them into revenue, even across long sales cycles.
11. Lundbeck
Industry: Pharmaceuticals
Founded in 1915, Lundbeck is a global pharmaceutical leader specialising in drugs for mental health disorders, including Alzheimer’s, Parkinson’s, depression, and schizophrenia.
Their primary buyers include general practitioners, psychiatrists, hospital pharmacists, and heads of mental health departments.
During the pandemic years, Lundbeck’s traditional marketing methods of exhibitions and trade shows became impossible. While they attempted to pivot to digital marketing, strict regulations governing pharmaceutical advertising made it extremely challenging to run ads on Google, Facebook, and LinkedIn.
Long sales cycles of up to 2 years and revenue ceilings in Southeast Asia also required Lundbeck to come up with innovative approaches to break through.
Brew’s Approach
- Content Co-Creation & SEO
Brew developed a content hub, Progress in Mind, to educate Lundbeck’s target audience of healthcare professionals on mental health topics, emerging fields of research, and new drugs for the treatment of various mental health conditions.
We co-produced content with Lundbeck’s in-house team, repurposing long research papers into accessible snippets and educational articles.
To ensure high visibility for Lundbeck’s target buyer personas, Brew also optimised the site and its content for SEO.
- Email Journeys & Marketing Automation
Leveraging Lundbeck’s existing marketing automation tool, Salesforce Pardot, Brew constructed intricate email nurturing workflows for visitors to the website.
For each individual who signed up to receive newsletters, we would segment them by areas of interest (e.g. depression, Alzheimer’s) and deliver personalised content via email. This included articles, invites to upcoming webinars, and other relevant resources.
- Sales Enablement
Using Salesforce Pardot’s lead scoring system, Brew set up alerts for Lundbeck’s sales teams whenever a prospect engaged with content. This meant sales reps could see which doctors were showing interest in specific therapeutic areas, such as Parkinson’s or Alzheimer’s, and follow up with relevant, timely conversations.
By aligning sales outreach with actual prospect behaviour, Lundbeck was able to shorten the sales cycle, nurture stronger relationships, and uncover new revenue opportunities that may have been missed otherwise.
The Results
- 85% increase in engagement levels.
- 35% reduction in average sales cycle duration.
By combining content marketing, SEO, and marketing automation, Lundbeck successfully transitioned from traditional marketing methods to a digital-first approach, educating healthcare professionals while increasing engagement and accelerating sales.
12. JCB
Industry: Engineering & Manufacturing
JCB is one of the world’s top three manufacturers of construction equipment, employing over 10,000 people across four continents and operating in 150 countries through more than 2,000 dealer depots worldwide.
While JCB is a well-established global brand, the company was still relatively new to Southeast Asia and faced challenges building brand awareness and market penetration across the region. JCB partnered with Brew Interactive to strengthen its regional presence and connect more effectively with its target audiences.
Brew’s Approach
- Complete Social Media Takeover
Brew began by addressing JCB’s stagnant social media presence with a clear, regionally tailored content strategy built around three core pillars: branding, product promotion, and audience connection.
We then took over JCB’s Facebook, Instagram, and LinkedIn accounts across Malaysia, Thailand, Indonesia, and the Philippines, localising content to resonate with each market. High-performing posts were strategically boosted to reach key decision-makers, including real estate developers, mining companies, and large construction firms.
Audience connection posts, like the one pictured above, aimed to humanise the brand and build relevance through localised posts, industry events, festive campaigns, and occasional educational content.
Meanwhile, the branding pillar focused on reinforcing JCB’s credibility through brand videos, customer testimonials, major company announcements, and high-quality visual assets.
- A Three-Pronged SEO Strategy
To complement social growth and drive long-term demand, Brew implemented a comprehensive SEO strategy focused on traffic growth and lead quality.
- On-Page & Technical Optimisation
We improved page speed, optimised Core Web Vitals, refined title tags and meta descriptions, strengthened heading structures, and added missing image ALT text. - Content Enhancements
Our SEO team reviewed and optimised existing site content to improve rankings, clarity, and engagement, ensuring pages aligned with both search intent and buyer needs. - Link Building
We built high-quality, relevant backlinks to strengthen domain authority, improve current keyword rankings, and support future content performance.
- On-Page & Technical Optimisation
The Results
- 35% increase in website traffic within 6 months
- 3× growth in social media followers across regional accounts
- 78% increase in social media engagement rate
Our work with JCB is a strong example of how a combined social, content, and SEO strategy can accelerate regional brand penetration and build sustained engagement in competitive B2B markets.
Proven B2B Growth, Backed by Real Results
These results speak to the impact a B2B digital marketing agency like Brew Interactive can have when strategy, personalisation, and execution align with business objectives.
For our B2B clients, sustainable growth doesn’t come from tactics in isolation, but from deeply understanding the audience and building integrated strategies around them. Whether the goal was market entry, demand generation, education, or brand leadership, each result was driven by clear persona insight, the right mix of channels, and execution grounded in data.
If you’re ready to partner with a B2B marketing agency in Singapore that turns strategy into measurable growth, let’s talk about how we can create your next success story.
