19 of the Best Chatbots in Singapore in 2023

This article has been updated for 2023.

Did you know that the global chatbot market revenue reached $83.4 million this year? 80% of people across the globe have interacted with a chatbot. They’re here – and they aren’t going anywhere.

How Do Chatbots Work?

Chatbots are software apps (typically found on websites) meant to mimic real, human conversation. In most cases, they follow a set of pre-designed rules or some kind of artificial intelligence (for example chatbots powered by OpenAI’s technology) to answer site visitor’s questions.

Rule-based chatbots operate kind of like if-then playbooks. For example, you might select the 10 most frequently asked questions by potential customers and give the chatbot 10 pre-selected answers to these questions. Of course, most chatbots follow more sophisticated logic.

AI-based chatbots are built on AI and NLP APIs that provide custom answers to customer questions. Over time, they get better at understanding your customer’s context and can be trained to provide more relevant answers.

Some are set up natively on your website, while others are connected to Facebook Messenger, WhatsApp, WeChat, Slack, etc…

The Benefits of Chatbots

Different companies use chatbots for lots of different purposes. Here are just a few:

  • Customer service
  • Convert website visitors
  • Help guide site users to helpful information
  • Provide content offers when on certain pages
  • Qualify leads

…and a lot more. The benefits are endless, and companies who are willing to get creative with their chatbots are seeing great results.

Singapore Audiences Are Adapting to Chatbots

Singaporeans are no strangers to new and advanced technology. As more and more companies across Singapore are adopting chatbots on their websites, more and more internet users are growing accustomed to them.

Not to mention that chatbots are not new in Singapore. In as early as 2016, Singapore’s government was teaming up with Microsoft in their smart nation initiative.

So, without further ado, let’s take a look at 19 of the best chatbots in Singapore.

19 Best Chatbots in Singapore

1. DBS digibot

The DBS digibot is a very useful chatbot that helps you find information about the bank’s services and products or get help with your cards or account. To begin, you can choose from a list of options that it displays or even enter your own query.

The best thing about this chatbot is that it understands natural language queries and responds appropriately to the question. For example, if you enter a query about how to create a new account, it’ll provide you with the option to view various types of accounts or speak with a human agent to get more information. It also provides a list of related questions that you can ask along with thumbs up and thumbs down emojis for users to provide feedback about this experience.


2. AskJamie

AskJamie is the Singapore government’s very own virtual assistant chatbot that has been implemented across 70 different government agency websites such as the Ministry of Social and Family Development and Smart Nation Singapore to engage citizens.

The chatbot provides direct responses to citizens who are looking for information on various topics and uses Natural Language Processing (NLP) to understand these queries and provide appropriate responses. This provides greater convenience to citizens and makes government agencies more accessible to them.

In addition to listing some of the most popular questions, this chatbot also allows you to enter your own questions. When you do so, it automatically displays some of the topics that closely match your search query as shown below.


Apart from listing the answer to your question (which might include a relevant link to a page), it allows you to view related questions as well. If you click on the “I’m done” button once you’re finished, it will automatically display a form asking you to provide feedback on your chat experience so that they can improve the chatbot further.


3. Ask Shirley

Shirley is the virtual assistant of one of Asia’s leading communications group, Singtel, who can help to answer any queries you might have about their services. At the onset, it does a great job of setting expectations about its capabilities so as to help users in the best possible way.

It then asks you to type one question at a time or choose an option from the menu displayed. The menu options are usually a collection of the most popular questions or topics that people are currently asking about.


The chatbot has been designed to handle natural language queries and it can apprehend what users are looking for. Based on your question, it displays some relevant information along with links to help you learn more.

Once done, it also asks you if you’ve found what you were looking for or not. If you answer in the negative, it will request you to rephrase your question and try again. On the other hand, if you answer in the positive, it will thank you and request you to share your feedback about the experience so that it can improve further.

4. Kris

Kris is the chatbot that Singapore Airlines uses to answer customer queries related to flight bookings, flight status, lounge eligibility, check-in information, fare conditions, baggage allowance, and information related to COVID-19. It provides a powerful live chat experience. The chatbot does a great job of setting user expectations by letting you know how you should interact with it – by picking topics from the list or by typing in a short and simple question.


Once you enter your topic of choice, it displays relevant information along with links to help you find the information you’re looking for. In addition, it also asks for your feedback on the experience so that it can improve further.

5. The Investor JLL

The Investor is a one-stop shop for the latest news, research, investment opportunities, and thought leadership from the global real estate investment market. Their chatbot, built by the team here at Brew Interactive, helps commercial real estate investors get insights on the most relevant issues in the industry, uncover investment opportunities, and gather information about specific properties that they wish to buy, sell, or lease.


The JLL chatbot allows users to choose their answers from a few options and then directs them to a relevant article or asks them if they’d like to receive information over email. In case the user asks a question that the chatbot can’t help with, it asks for their contact information so that someone from their team can later reach out and help them with it.

6. Bus Uncle

This is a really fun chatbot that has the personality of an uncle and delivers public transportation directions and bus arrival timings in Singapore. It speaks Singlish and provides you with real-time information on buses including which bus you should take and how long you might need to wait before the next one comes along.

It also allows you to save a frequently used bus stop so that you can access information faster the next time you use the chatbot. You can even ask Bus Uncle to share some jokes if you’re in the mood.

One of the best features of this chatbot is that it allows for searching a location using the text you enter – the name of a place, bus stop code, or postal code.


It will then ask you to choose the bus stop from which you’d like to board and then provide you with a list of bus numbers that’ll arrive there.

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Bus Uncle provides an experience that’s unlike any other chatbot because of its funny, witty, and sassy responses. You’ll love interacting with it while looking for the information you need.

7. Marina Bay Sands

The Marina Bay Sands Facebook Messenger chatbot serves to answer your queries about your trip to the resort as well as offer dining and shopping recommendations. To begin, you need to click on “Get Started.” The chatbot will then provide you a few options to choose from as shown below.


The chatbot uses rich media to provide an immersive chat experience. It also anticipates follow-up questions by providing relevant information such as the addresses and operating hours of its attractions. You can also choose to be contacted by their customer service team by leaving a message or calling them through the chatbot application.

8. Gov.sg

Though it’s not as relevant, the Gov.sg COVID-19 Info Bot was very helpful during the COVID-19 pandemic. You was used it to keep people informed about the current situation.

To begin communicating with the bot, you just had to select an option from the menu. It included topics such as the latest news and updates about COVID, safe distancing, employment and financial support, vaccine and medical advice, travel and immigration information, and a lot more.


The Gov.sg COVID-19 Info Bot is super responsive and does a great job of helping you find exactly what you’re looking for and more, with just a few clicks.

9. Ask Mindy

Ask Mindy is the chatbot for Singapore’s leading communications company M1. It can help you with any questions you might have about your account and keep you updated on the latest news and announcements about the company. At the onset, it displays some of the hottest topics that people are currently asking about.

The bot is designed to understand natural language queries and apprehend what a user is looking for. Apart from listing the most popular questions, the chatbot also allows you to type your own questions. When you do so, it automatically displays some of the topics that closely match your search query as shown below.


Once you’ve asked your question, the chatbot provides you the answer along with the option to search for other related queries. It also gives you the option to provide your feedback on the chat experience so that it can make improvements.

10. Schroders GO Singapore

The Schroders GO Facebook Messenger chatbot makes it easy to retrieve financial information. You can ask about any funds for sale in Singapore and the bot will provide you with the information you’re looking for. To begin, all you need to do is click on “Get Started.” It will then ask you for your access code to proceed further.


Apart from offering a lookup service for users to access any fund-related information, the bot also offers interactive training materials for the company’s intermediary partners.

11. Resorts World Sentosa

The Resorts World Sentosa chatbot serves as a virtual assistant who can address any queries you might have about their hotels, dining, membership, or attractions. At the very onset, it does a great job of setting expectations about its capabilities so that users can have the best experience. It asks you to type in a single question at a time, in complete sentences and even shares an example. It also lists the topics from which you can choose your questions.


Once you choose a topic or type in your question, it displays the most relevant answer along with links to pages where you can find more information. It also asks for your feedback about the experience so that they can improve it further.

12. Hmlet

The Hmlet chatbot, built by the team here at Brew Interactive, provides the information you need to find homes or lifestyle services in Singapore, Hong Kong, Sydney, and Tokyo. At the onset, it introduces itself and asks you to choose the city you’re most interested in.

Depending on the option you select, the chatbot responds appropriately to help and assist you with the information you are looking for. Even if you are just browsing, it allows you to learn more about their service or stay updated about their latest happenings.

On the other hand, if you’re trying to book a home, it will ask you how long you wish to stay, what type of home you’re looking for (shared or private), your budget, and your location preferences. It will then ask you for your contact information so that it can send you the best listings matching your needs.


13. Miyuki

Miyuki is the Facebook Messenger chatbot for Mitsubishi Motors Singapore that can answer any questions related to car models, prices, car showroom locations, offers, and book a test drive. It can also provide car model recommendations based on your preferences.

Once you’ve specified your preference, it displays its recommendations along with an option to view its brochure, price list, other models, or book a test drive.


The chatbot can also provide you with the address and locations of their showrooms, service centers, and body and paint centers. You could even subscribe to receive the latest news and updates about their events or roadshows. This chatbot is extremely user-friendly and an engaging conversationalist who can answer all your questions instantly.

14. Ask Leonard

Ask Leonard is a chatbot available on Facebook Messenger that helps you find the right gifts for your loved ones without having to spend too much time thinking about what to buy. It helps you find the right gift by understanding the interests, values, and personality of the person you want to buy the gift for.

To begin, it will ask you about your relationship with the person you want to buy a gift for. It will also ask you about their gender, age, style preferences, and the occasion for which you’re buying a gift. It will then ask you to describe the person in less than 15 words related to their work, hobbies, interests, etc. Finally, it will ask you for a price range for the gift before sharing its suggestions.


In case you aren’t quite satisfied, you can opt to participate in the most fun and interesting part of the chat experience – the personality test. Once you’ve taken this test, it’ll give you many more ideas for some great gifts.

For every gift idea, AskLeonard will provide you with a nice description and a link to view and buy the item. You also have the option of suggesting gifts and reporting any issue so that they can improve the experience further.

15. AskSmooSmoo

AskSmooSmoo is the chatbot for Singapore Management University’s Student Services Hub that provides answers to the most frequently asked questions about admissions, academics, student life, careers, exchange programs, finance, and administration.

It starts off by greeting you and then explaining how it can help you. It then asks you a little about yourself by providing a few options to choose from and then directs you to relevant links where you can find more information about topics of interest.


The chatbot is pretty fun to use and provides an option of starting over (top right-hand corner of the window) in case you get stuck. It does not, however, support text-based commands and is still a work in progress, so some of the links don’t redirect properly.

16. M.A.R.V.I.E

M.A.R.V.I.E is the Facebook Messenger chatbot for Scoot airlines that’s available 24/7 to answer your queries about refunds, cancellations, travel announcements, bookings, flight schedules, check-in, safety measures, and so on.

At the onset, it shares clear instructions on how to engage with the bot. You could either type a short question or choose a topic from the menu.


Once you’ve made your selection, it will display some relevant information about the topic along with a number of sub-topics and the corresponding links to web pages where you can find more details.

17. Heritage Granny

This is a fun chatbot developed for the National Heritage Board that has the personality of an adorable granny and can help you learn a great deal about Singapore’s heritage, history, and provenance. She can be a bit forgetful so users are requested to bear with her a little.

At the onset, she’ll ask you to choose a name that you’d like to address her by. Then she’ll ask you what you’d like to know about – towns, museums, or monuments. Once you’ve made your selection, the chatbot will display a list of options to choose from.


For example, if you’ve chosen “Towns,” it will display a list of names of towns that you can choose from. Let’s suppose that you’d like to learn more about Chinatown and its history. The chatbot will display a list of topics that you can choose to learn about such as the story behind its name, the Hok San Association, Ee Hoe Hean Club, and so on.

Once you’ve made your selection, Granny will proceed to share the story. It’s a really fun way to learn interesting facts and anecdotes about Singapore’s history and culture.

18. Gabriel

Founded in Singapore, Saleswhale is a sales automation solution provider that scales your conversational marketing abilities with an AI Assistant. Their chatbot (or virtual assistant), named after co-founder and CEO Gabriel Lim, answers any questions you may have about their products and how they work.


At the onset, the chatbot displays a list of commonly asked queries that you might be looking for answers to. Once you make a selection, it will share more information on the topic and direct you to a relevant article on their blog so you can learn more.

Even though this chatbot can’t yet handle natural language queries, it still does a good job of helping prospects learn more about the company’s products. At the end of your chat session, it also gives you the option of receiving more information over email.

19. Alethea

Alethea is the Facebook Messenger chatbot for the National Youth Sports Institute of Singapore. She has the personality of a Singaporean athlete chatbot who knows how to navigate the lifestyle of a youth athlete. She provides information on sports education, nutrition, training, and even advice to sporting parents.

To begin interacting with the chatbot, you need to click on “Get Started.” She will then ask you about your role – whether you’re an athlete or a parent or a coach. Depending on your answer, she will proceed to ask you a few more follow-up questions before she can start making recommendations that can help you.


You can choose to learn about education pathways, programs, nutrition, or sleep and recovery from the menu. The chatbot also includes a reset function so you can start over at any time and also offers the option of sharing your feedback about the experience.

Have you come across any other interesting chatbots in Singapore? Feel free to let us know about them by sending an email to editor@brewinteractive and make sure to check other articles on Brew Interactive too!

Set Up Your Own Chatbot

Interested in rolling out your own chatbot on your site? Some of your best options are:

  • Drift
  • Intercom
  • Zendesk
  • HubSpot

And if you’re looking for a custom solution – or need help setting one up – reach out to our team. We’d love to help!

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