by Brooks Manley | Aug 4, 2021 | Uncategorized
When it comes to B2B marketing, closed deals pay the bills. What happens at the bottom of the funnel is what really moves the needle. But if you want a healthy number of qualified leads and opportunities at the bottom of the funnel, you must start at the top. The...
by Marcus Ho | Jul 13, 2021 | Uncategorized
Segmentation is an often overlooked and undervalued aspect of B2B marketing. Segmentation itself isn’t necessarily a lead generation or lead nurturing method, and it’s not a channel. It’s more like the secret ingredient no one really sees. Proper segmentation doesn’t...
by Marcus Ho | Jun 24, 2021 | Uncategorized
Are you crushing your lead generation, but failing to close as many deals as you hoped? Plenty of B2B companies run into this problem. The solution? Effective lead nurturing. Lead nurturing is the process of moving contacts from leads to sales conversations to...
by Marcus Ho | May 25, 2021 | Uncategorized
There is a direct correlation between the health of your business and the efficiency of your sales pipeline. If you want your sales and revenue numbers to grow, you need to be paying close attention to them with regular sales audits and analysis. But before you can...
by Brooks Manley | May 11, 2021 | Uncategorized
Do you know what your lead-to-close rate is? Your MQL to SQL conversion rate? The average time it takes for a lead to work their way through your sales pipeline? If you know the answer to these questions, are they where you’d want them to be And if not, do you...
by Marcus Ho | May 5, 2021 | Uncategorized
This article was last updated in December 2021. Are you planning to expand your business into the Chinese market? You’re going to need a strategy that largely revolves around WeChat marketing, focused on WeChat users. Here are some interesting WeChat statistics that...
