by Marcus Ho | Aug 19, 2021 | Uncategorized
Companies who use CRMs effectively see an ROI of $8.71 for every $1 spent. But CRM implementation projects fail more than 50% of the time. Companies love the idea of using a CRM, but more than half fail to use them correctly, resulting in wasted time and lost money....
by Brooks Manley | Aug 6, 2021 | Uncategorized
Accounts based marketing is a combination of science and art. If you want to generate leads through ABM, you need a data-backed campaign that’s full of creative plays. But generating great accounts based marketing campaign ideas can be so tough. So our team thought...
by Brooks Manley | Aug 4, 2021 | Uncategorized
When it comes to B2B marketing, closed deals pay the bills. What happens at the bottom of the funnel is what really moves the needle. But if you want a healthy number of qualified leads and opportunities at the bottom of the funnel, you must start at the top. The...
by Marcus Ho | Jul 13, 2021 | Uncategorized
Segmentation is an often overlooked and undervalued aspect of B2B marketing. Segmentation itself isn’t necessarily a lead generation or lead nurturing method, and it’s not a channel. It’s more like the secret ingredient no one really sees. Proper segmentation doesn’t...
by Marcus Ho | Jun 24, 2021 | Uncategorized
Are you crushing your lead generation, but failing to close as many deals as you hoped? Plenty of B2B companies run into this problem. The solution? Effective lead nurturing. Lead nurturing is the process of moving contacts from leads to sales conversations to...
by Marcus Ho | May 25, 2021 | Uncategorized
There is a direct correlation between the health of your business and the efficiency of your sales pipeline. If you want your sales and revenue numbers to grow, you need to be paying close attention to them with regular sales audits and analysis. But before you can...
