The problem is simple to understand. The allure of travel agencies ten, maybe twenty years ago, has fizzled out with the advent of the Internet and the information it brings. Previously, to go to any country for the first time, you’d probably opt for a package as you had no idea where to go or what to do. These days, however, everything is a click away. From researching hot tourist spots to booking hotels and flights, you can now plan an entire trip on your laptop. And for youths, that was the way to go.

CTC’s current audience is also a factor to consider. The slightly older
audience is more comfortable with the fixed package as it contains less hassle, but doesn’t offer the free and easy aspect that many from the
younger generation (from 25-35 years old) enjoy. As information becomes more accessible, the younger audience has more options to explore and, hence, more reason to take the free and easy route.

This has resulted in a decline in the number of younger people signing up for CTC travel packages. In order to tackle this issue, CTC Travel set up a “Self-Drive” Australia package that provided minimal restrictions.