CASE STUDY
PROPERTY GURUDespite being the largest property portal in SEA, Property Guru’s sales team was missing out on opportunities to maximize sales and grow revenue. They approached Brew to help them optimize their sales approach and improve B2B revenues.
ABOUT PROPERTY GURU
OPENING A WORLD OF OPPORTUNITY FOR SEA
Now listed on Nasdaq, Property Guru is the largest property portal in Southeast Asia. In addition to their portal, Property Guru also has a suite of valuable B2B products that serve developers. Selling the right products to the right companies at a high rate of success requires a compelling story and a sound sales strategy.
CRAFTING A UNIQUE SALES KIT
TELLING THE RIGHT STORY TO IMPROVE SALES EFFICIENCY
CHALLENGE
Despite being Southeast Asia’s leading property portal, Property Guru was leaving money on the table when it came to B2B sales. Due to numerous product offerings, their sales reps were only pushing the products they were most familiar with, leading to loads of lost revenue. Their sales team needed resources and training to expertly maximize every sales opportunity.
HOW WE HELPED
We broke down the traditional real estate buying process. Using this, we crafted a captivating story to help PropertyGuru’s sales team and serve as the framework for a zero moment of truth (the moment a consumer begins researching products) and next steps toward purchase. We took this story and brought it to life in an eye-catching sales deck that would serve as a tool to properly introduce prospects to their full suite of products. Lastly, we trained PropertyGuru’s sales team on how to present the deck effectively to drive sales.
RESULT
PropertyGuru received a captivating story and helpful resources that their sales team would use to get the most out of every sales opportunity. Since engaging Brew, PropertyGuru’s revenue has grown by 17.9% to S$42.9mil as they’ve secured a listing on Nasdaq.
Some slides from the sales deck we created for Property Guru
REVENUE GROWTH
+17.9%
OVERALL REVENUE
S$42.9mil
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