Best Digital Marketing Courses in Singapore & Online

If you’re wanting to start a career in digital marketing or level up your current digital marketing career in Singapore, taking a digital marketing course is a great idea.

But there are hundreds (maybe thousands) of different digital marketing courses out there. 

You could take one through a local university, you could pay a few hundred dollars to take an online course, or you could take a free course. 

Which is the best route? Do you need a certificate? What would a local digital marketing agency look for in a new hire?

We’ll answer all of these questions and more as we break down our favourite Singapore digital marketing courses, online digital marketing courses, and answer all of your digital marketing career questions.

Singapore Digital Marketing Courses and Certifications

There are plenty of digital marketing courses offered in Singapore through local universities and organisations. Some of these are in-person while others are online. Some offer a hybrid approach as well. But all are great resources to help you learn more about digital marketing.

All of these digital marketing courses in Singapore are paid courses, but some offer SkillsFuture funding!

Let’s look at our top 6:

1. NUS’ ISS Professional Certificate in Digital Marketing and Content Creation

Price: Starting at SGD $968 (depending on age, employment status, and SkillsFuture subsidy)

Duration: 15 weeks (16 days of class time, from 9am to 6pm)

In-Person

This course offers a professional certificate in digital marketing and content creation jointly awarded by NUS-ISS (Institute of Systems Science, National University of Singapore) and SMA (Singapore Media Academy). It covers social media analytics, web analytics, SEO, digital marketing basics, and creating online content. 

2. Equinet’s WSQ Accredited Digital Marketing Modules

Price: As low as SGD 328 per module (after 70% SSG subsidies)

Duration: 2 days, from 9am to 6pm

Online or In-Person

Equinet Academy’s Digital Marketing Modules offers a variety of modules. If you complete all six core modules, you can earn a Digital Marketing Strategist certification.

• Digital Marketing Strategy
• Content Marketing Strategy
• Search Engine Optimisation
• Digital Advertising
• Social Media Marketing
• Digital Marketing Analytics

In addition to their core modules, Equinet also offers some advanced modules and elective modules to help you become more well-rounded.

3. SMU Academy – Professional Certificate in Digital Marketing

Price: As low as SGD 1161 after maximum funding

Duration: 3 days for each module, classes on weeknights and Saturdays

Online

Singapore Management University offers a Professional Certificate in Digital Marketing after participants have completed all digital marketing modules offered:

• Social Media Marketing
• Search Engine Marketing
• Creating and Curating Display Content in Your Digital Strategy
• Creating and Curating Video Content in Your Digital Strategy
• Building a WordPress Site for Conversion
• Persuasive Copywriting, Chatbots and Email Marketing Essentials

Their modules are open to professionals, entrepreneurs, managers, strategists, social media specialists, and other interested individuals. So whether you’ve already begun your career in digital marketing or not, this could be a great digital marketing course for you.

4. General Assembly Digital Marketing Course

Price: SGD 5350

Duration: 10-week course held weekly, or 1-week accelerated course

Online

The Digital Marketing Course by General Assembly is the company’s leading beginner-friendly course for junior marketers and professionals interested in exploring their careers. This course boasts an impressive lists of instructors and a comprehensive curriculum.

This course is often used by employers to give entry level and junior-level marketers a well-rounded introduction to digital marketing. But if you’re just starting your digital marketing career or interested in diving in – it’s a great course for you as well.

5. Smartcademy – Intro to Digital Marketing Course

Price: As low as SGD 620 (with 90% funding support through IBF subsidy)

Duration: 8 days

Online

Smartacademy’s Introduction to Digital Marketing is a great course if you’re just getting your feet wet in digital marketing. The course covers topics such as goal setting, KPI’s, Facebook Marketing, Social Media Audits, SEO, Google Analytics, and much more. This is a very comprehensive introduction.

They also provide Industry Placement Assistance (IPA) for those who complete the course!

6. PSB Academy’s Marketing Courses

Price: Starting at SGD 620

Duration: 8 days

In-Person

PSB Academy offers one diploma course in Digital Marketing under the umbrella of Business Administration, as well as a Professional Certificate in Digital Marketing. 

The diploma course will cover all things digital marketing and serve as a great introduction to paid search advertising, display advertising, email marketing, SEO, social media management, and more. Students will also receive the Google Analytics certification upon completion.

The Professional Certificate in Digital Marketing is a short course with 3 options: Digital Marketing Analytics, Digital Marketing Tools & Techniques, and Social Media Marketing. Each course is a short 2 days.

If you want a more formal digital marketing education, PSB Academy also offers:

• Bachelor of Arts with Honours in Digital Marketing
• Master of Analytics (Master’s Degree)

Online Digital Marketing Courses and Certifications

All of the above digital marketing courses are Singapore-specific and rather formal. They’re also all comprehensive introduction courses.

If you’re looking for something a little less formal, there are plenty of free and affordable courses on the web.

Two “academies” that feature a wide range of digital marketing courses and certifications are Google and HubSpot. Both offer a plethora of courses covering just about everything you’d need to know about digital marketing – and offering certificates as well to show off to your clients or employers.

Google Academy Skillshop (Free) – Google Academy offers a ton of free courses related to Google’s products. The most popular are Google Analytics and Google Ads.

HubSpot Academy (Free) – Here you can learn the philosophy of inbound, content marketing, and sales. Get certified in Inbound Marketing, Content Marketing, and more.

Best SEO Courses and Certifications

If you’re looking specifically for an SEO course or certification, your best bets are SEMRush and Moz.

SEMRush Academy (Free) – SEMRush Academy has a ton of free SEO courses (some with certifications) that cover SEO basics, technical SEO, local SEO, and more.

Moz Academy (Paid Courses) – Moz offers an awesome selection of SEO courses and certifications. The SEO Essentials Certification is a series of 6 courses that costs $595 USD, but they also offer some more specific courses at $395 USD including Local SEO, Technical SEO,  SEO Competitive Analysis, and digital marketing reporting.

Best Digital Advertising Courses and Certifications

If you’re looking to learn more about digital advertising, Facebook and Google (no surprise) should be your go-tos.

Meta Blueprint (Free courses, $150 USD certifications) – Facebook (Meta) offers their own courses on all things Facebook marketing. Their library features a ton of awesome lessons to help you get more out of Facebook. If you want to earn a certification, they offer 7 professional certifications starting with the Meta Certified Digital Marketing Associate.

Google Academy’s Google Ads Certification (Free) – If you want to learn more about paid Google search, why not go directly to Google? They offer certificates in Search Ads, Display Ads, Video, and more.

Best Social Media Courses and Certifications

If you’re looking specifically for social media advertising courses, see the two above. But if you’re wanting to take a more holistic approach to social media marketing, industry leaders HootSuite and Buffer have everything you need.

HootSuite Academy (Free courses, paid certifications) – HootSuite Academy offers a wide range of free trainings (most specific to using HootSuite), but they also offer a few paid courses that cover social media marketing, social advertising, and more. Their paid offerings come with certificates of completion and range from $199 – $999 USD for each.

Introduction to Social Media Strategy (Paid) – Buffer has two courses on SkillShare that we’d highly recommend if you want to make strides in social media marketing or advertising. This is the first. SkillShare is a paid platform, but if you just wanted to take these two courses, you could sign up for a free trial and knock them out.

Digital Marketing Career FAQ

Unsure of where to start in your digital marketing career? Or already into but not sure about next steps. Here are some of our answers to commonly asked questions about the industry!

Which Certification is Best for Digital Marketing in Singapore?

This really depends on where you are in your digital marketing career.

• Just getting started: We’d probably recommend taking a formal course taught by proven industry professionals. This will give you a broad overview of the different fields and set you off on the right path.
• Some background / experience: If you’ve gotten your feet wet before and are ready to take a deeper dive, we’d recommend choosing a field or two to go deeper, taking relevant online courses, and finding someone to mentor you in that field.
• Been in digital marketing for sometime: If you’ve been in the industry for years, you probably wouldn’t benefit much from an introductory course. Our best advice is to keep up with industry blogs and occasionally update your certifications.

Is Singapore a Good City for Digital Marketing Professionals?

Singapore is a great place to be a digital marketer! Business is booming in and around Singapore, and companies are always looking for digital marketing help.

There are tons of new digital marketing agencies popping up everyday, as well as a deep ecosystem of freelancers and contractors. Check out our recent blog on questions to ask before launching a marketing campaign in Singapore.

Is it Worth Paying for a Digital Marketing Course or Certification?

Again, it probably depends on where you are on your journey. If you have no digital marketing background, it would be worth paying for a solid introductory course. If you’ve been around the block a time or two, you can probably find affordable online courses that help you take a next step.

Keep in mind that in Singapore, there are plenty of subsidies available to you to keep costs down. And if you already work for a company, they may sponsor your professional development.

What Qualifications Do You Need for Digital Marketing?

This depends on your field of expertise. For example, if you’re a Google Ads Expert, you should definitely have the Google Analytics and Google Ads certifications. If you specialise in Facebook Ads, you should have the Meta Blueprint Certification. If you use HubSpot regularly, you should get their Inbound Marketing Certification.

All that said, most agencies, companies, and potential clients will be more interested in what you’ve done. Being able to show off an ad campaign that generated positive ROI is more valuable than displaying your certification badge. That doesn’t mean courses can’t prevent you from making digital marketing mistakes, though.

How to Get Hired as a Digital Marketer?

If you’re ready to get a full time job as a digital marketer, you’ve got a few options:

• Freelance / Contractor: You could go the freelance route and get your own clients or sub-contract with larger agencies.
• Work for an Agency: You could get a job for an established digital marketing agency.
• Work In-House: And you could work in-house for a company.

If you want to go the freelance route, you should establish your portfolio and start seeking clients! If you want to work for an agency or in-house, start looking for job openings and sharpen up your resume.