3M

Client Story

At A Glance

23x

Boost in Engagement Rate

33x

Increase in Fan Following

Backstory

3M has been improving lives in Singapore for more than 50 years. Founded in 1966, it has grown from its humble beginnings to a company with over 1,600 employees and established local capabilities to serve the needs of local, regional and global customers.

From industrial tapes, adhesives and abrasives to safety, home care, and health care solutions – 3M offers a wide range of products and technologies, serving diverse consumer and industrial industries.

Backstory

3M has been improving lives in Singapore for more than 50 years. Founded in 1966, it has grown from its humble beginnings to a company with over 1,600 employees and established local capabilities to serve the needs of local, regional and global customers.

From industrial tapes, adhesives and abrasives to safety, home care, and health care solutions – 3M offers a wide range of products and technologies, serving diverse consumer and industrial industries.

Challenge

Challenge

Being an enormous company with about 30 different business units in Singapore, one of the biggest challenges 3M was facing was having multiple social media presence.

Almost every business unit had its own social media page. For example, they had a different Facebook page for wallpaper, dental, skincare, detergent, etc.

Due to this disjointed way of functioning, what they lacked was a unified brand voice and social media strategy which was reflected in the poor fan base and engagement rate their pages were seeing.

On realizing that they needed a change in strategy, they reached out to us at Brew Interactive for assistance.

Solution

We were asked to develop an integrated social media strategy and cultivate a consistent brand voice.

The first thing we did was consolidate all their pages into one Facebook page to establish a strong social media voice and presence.

We had discussions with every department to understand their products, communication goals, and challenges. On the basis of that, we planned an editorial calendar that included posts promoting every department.

We also developed social media guidelines to inculcate consistency and ensure the brand’s social media presence is a reflection of their business goals.

Once we got 3M’s approval on the calendar, we went on to create engaging content that was meant to educate, inspire and engage their audience.

Results

Our efforts in developing a unified social media strategy and maintaining a coordinated presence on social media paid off. Our four-year collaboration positively impacted their engagement rate and fan following.

Their engagement rate went up from 0.1% to 2.3% and they saw a huge spike in fans from 3,000 to 100K fans through a combination of organic and paid media.

Want similar results?
Get in touch to see how we can help.

BREW INTERACTIVE

Digital Marketing Agency in Singapore

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111 North Bridge Road, #08-19, Singapore 179098 info@brewinteractive.com

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