Solution

The first thing we did was consolidate all their pages into one Facebook page to establish a strong social media voice and presence.

We had discussions with every department to understand their products, communication goals, and challenges. On the basis of that, we planned an editorial calendar that included posts promoting every department.

We also developed social media guidelines to inculcate consistency and ensure the brand’s social media presence is a reflection of their business goals.

Once we got 3M’s approval on the calendar, we went on to create engaging content that was meant to educate, inspire and engage their audience.