Solution

This uncovered what we had suspected all along – something was amiss with the way they were trying to create awareness and engaging their leads. Their advertising messages were failing to connect with their audience. Plus, the content on their website failed to convey their value proposition effectively. As a result, even the few leads that they were able to generate never resulted in enrollments.

So, we decided to revamp their content marketing and advertising strategies using a 3-pronged approach:

• The first was to run intelligent advertisements across digital platforms where Aalto EE’s target audience was mostly likely to be found, namely Facebook, Google, and LinkedIn (so as to drive quality leads to their landing pages).

• The second approach in our strategy was to revamp the content on Aalto’s landing pages and blog posts to make them more interesting and valuable (as these are the pages where leads would be redirected to upon clicking on an ad).

• Finally, we helped Aalto EE with sales enablement. This is because we realized that many Enrollment or Admission Officers lacked the necessary know-how to manage leads properly when they came in (which resulted in some missed opportunities). So, we helped train the staff on how to effectively engage leads that came through and move them further up the sales funnel.