AntWorks
At A Glance
106%
25%
Backstory
Backstory
Founded in Singapore in 2015, the company has rapidly increased its global presence across Australia, Canada, Dubai, France, India, Japan, Philippines, UK, and US, over the past few years.
Being the world’s only Integrated Automation Platform (IAP), AntWorks understands every data type and digitises every piece of information for a diverse range of companies.
Their impressive portfolio of products promises to enhance employee productivity and increase return on investment, with a goal to empower businesses by automating complex processes end-to-end.
Challenge
Challenge
The Robotic Process Automation (RPA) industry is a competitive space, with clients hugely relying on analyst reports before making a decision.
Hence, AntWorks wanted to focus on building awareness and gaining credibility in the eyes of their primary audience – analysts and research companies.
While they were present on social media platforms, that was certainly not enough. They lacked the knowledge and expertise to create effective content and leverage the medium to capture interest, inform and educate their audience.
With low following and poor engagement, they realized they could not afford to oversee the importance of social media any longer.
They needed a powerful social media strategy in their marketing arsenal and that’s when Brew Interactive was approached.
Solution
We spent a considerable amount of time understanding AntWorks, their products, target audience and analyzed their social media efforts to understand where the gaps were. We also did a competitor analysis to assess what they were doing differently.
AntWorks’ target audience mainly comprise of CIOs, COOs, CTOs and analysts from a diverse range of industries such as banking, financial services, accounting, IT, and management consulting among others.
We defined strong buyer personas for their main customer segments and derived insights on the user journeys. We then decided to focus on the two prime channels where AntWorks’ target audience was – LinkedIn and Twitter.
1. Devised and Implemented a Compelling Content Strategy
Being a B2B tech company, the key challenge was creating content that wasn’t too dry or complicated. It had to be engaging in order to appeal to their potential audience, increase awareness and tap into relevant conversations on social media.
It all boiled down to – how do we educate prospects about AntWorks’ products and show what sets them apart from their competitors, without boring the audience?
That’s when we decided to go beyond posting static content and introduced unorthodox, dynamic content to capture people’s attention and convey the message in an interesting manner.
Owing to our intricate content creation process, we were successful in what we set out to achieve. Our content strategists conceptualized the kind of content we should create, in line with AntWorks’ goals and user needs.
Once the content plan was locked down, we assigned it to our animators and illustrators who brought those ideas to life.
We posted eye-catching visuals, GIFs and mini-videos with energetic audio clips to share what AntWorks is about and the products it offers.
2. Conceptualized and Amplified the ANTstein SQUARE Campaign
In May 2019, AntWorks launched the industry’s first full-stack integrated automation platform – ANTstein SQUARE. This solution aims to equip enterprises with accurate insights and superior analytics powered by
machine learning and AI algorithms.
This was a huge announcement and we had to ensure it reached AntWorks’ clients, prospects and particularly analysts.
In order to create awareness and make noise about this product, Brew Interactive in partnership with the
AntWorks team conceptualized a guerilla marketing campaign – #ANTsteinSQUARE.
They placed cubes that read ‘ANTstein SQUARE’ across prime locations that had the name ‘square’ in them such as Leicester Square and Sloane Square in London, Times Square in New York, Scotts Square in Singapore and so on.
To amplify #ANTsteinSQUARE on social media, we posted pictures of the various installations with the
AntWorks team and coupled them with contextual, witty captions to spark engagement and capture attention.
These posts were well-received as they were relatable and showed the brand in a fun and cheeky light.
3. Created and Promoted the IDP Playbook, in Partnership with Everest Group
B2B buying cycles are longer and not as linear as in the case of B2C. From the time taken to evaluate and assess options to the various number of people involved in the decision-making process – selling to a B2B buyer is challenging and certainly takes time.
Instead of posting ‘salesy’ content and expecting them to yield quick results, what’s important is identifying pain points, understanding audience needs, and creating content to educate prospects.
We acknowledged that and focussed our efforts on creating content that positioned AntWorks to be the experts in the field.
AntWorks partnered with research firm Everest Group and sponsored the Intelligent Document Processing (IDP) Playbook.
This whitepaper served as a comprehensive guide on Robotic Process Automation (RPA). It demonstrated how enterprises can plan and sustain multi-year automation programs, along with sharing best practices, industry trends and case studies to take insights from.
An optimized landing page was created to acquire leads by encouraging prospects to download the IDP Playbook.
We ran an ad campaign on LinkedIn and Twitter to promote this landing page and boost lead generation. Taking a cue from past wins, we created video ads as they garner more attention and engagement.
Apart from running paid campaigns, we also engaged with industry influencers (such as research companies and analysts) on social media to create buzz, encouraging them to create awareness about the IDP Playbook among their followers.
Results
This was reflected in the 106% increase in followers in just a span of 5 months. Their Twitter and LinkedIn channels started clocking an average of 18% growth in followers per month as opposed to 2%.
Not just that, as true partners, we also promoted their campaigns effectively, helping them create awareness and acquire leads, with a 25% decrease in cost per lead acquisition.
From treating social media as an afterthought to actively leveraging it to reach prospects – Brew Interactive was successful in helping AntWorks make that crucial transition.
Our Approach
When Collectius came to us with significant gaps in their SEO expertise and online visibility, we tailored a comprehensive approach that was designed to overhaul their digital presence and drive measurable improvements. Here's how we proceeded:
- SEO Audit: An on-page and off-page SEO audit was conducted to identify areas for improvement
- Google Search Console Installation: Google Search Console was installed on the Collectius website to monitor and track their analytics
- Digital Content Strategy: We produced a digital content strategy pack to help Collectius enhance their SEO goals
- Backlink Acquisition: Backlinks were purchased to improve Collectius' domain ranking Keyword Research: Extensive keyword research was performed to align content and SEO strategies with relevant search trends
Comprehensive SEO Audit
We initiated our process by conducting a detailed SEO audit for Collectius. This audit was crucial in pinpointing several critical areas where the company was underperforming.
Key issues we found included suboptimal keyword utilisation, missing meta descriptions, and poorly optimised content that wasn't fully aligned with target search queries.
Having identified areas for improvement, the Brew team worked with Collectius’ web development team to implement these fixes.
Following the initial SEO audit, we conducted a focused technical SEO audit for Collectius. A technical SEO audit is a thorough examination of a website’s technical infrastructure as it relates to its visibility and performance in search engines.
It evaluates several key elements, including site architecture, page speed, mobile-friendliness, indexing, crawlability, security, and use of technologies that may impact search engine access and efficiency.
This was a critical step to ensuring that the website’s infrastructure met modern search engine standards, which is pivotal for improving search rankings and user experience. Our audit revealed several key technical issues that needed immediate attention:
Slow Loading Speeds: We identified that the Collectius website had slower than optimal loading times. Slow speeds can significantly affect user experience and negatively impact search engine rankings. To address this, we optimised image sizes, minimised the use of blocking JavaScript, and implemented more efficient caching policies to enhance page load performance.
The Lack of a Sitemap: The absence of a sitemap was another critical gap. Sitemaps are essential as they help search engines more intelligently crawl the site and understand its structure. We created and submitted a comprehensive sitemap to Google, which facilitated better indexing of the website’s pages.
Mobile Optimization: Our audit also found that Collectius’ website was not optimised for mobile users. The Brew team provided detailed guidance to Collectius' web development team on best practices for mobile optimization going forward. This included advice on implementing accelerated mobile pages (AMP), optimising button sizes and touch targets, and ensuring text readability without requiring zoom.
Tracking & Monitoring of Collectius’ Web Performance
To better monitor and track the effectiveness of our strategies, we installed Google Search Console (GSC) on Collectius’ website. GSC allows us to gain valuable insights into the site's traffic, search performance, and any crawling errors, thereby enabling us to make data-driven decisions.
With data from GSC, we can identify which pages are performing well and which might require further optimization. This helps us refine SEO strategies and target specific issues with precision.
Digital Content Strategy
Recognizing the importance of content in SEO success, we crafted a comprehensive digital content strategy pack specifically tailored to Collectius' needs.
This strategy involved developing four customer personas and two end-user personas, representing the diverse segments of Collectius' audience. These personas helped us understand the distinct needs, behaviours, and preferences of different user types that interact with Collectius' services.
From this foundation, we were able to pinpoint the types of content and topics that would resonate most strongly with each persona. Leveraging these insights, we developed a series of SEO-optimised articles.
Each article was carefully written by our copywriter who made sure that keywords used were relevant with Collectius’ offerings and aligned with the interests of potential clients.
Taking this approach allowed us to attract more organic traffic to their site and significantly enhance visibility for these targeted search terms.
Backlink Acquisition
To strengthen Collectius’ domain authority and improve their search engine ranking, we strategically acquired high-quality backlinks. This effort was aimed at boosting their profile against competitors and increasing the trustworthiness of their site in the eyes of search engines.
Through our targeted backlink acquisition efforts, we gradually improved the organic traffic to Collectius' site.
As their domain authority increased, so did their visibility in search engine results, leading to more visitors naturally finding their way to the website without the need for paid advertising.
This steady increase in organic traffic not only enhanced their online presence but also contributed to higher engagement and conversion rates.
Outstanding SEO Results for Collectius
Our comprehensive SEO strategy delivered impressive results for Collectius, significantly enhancing their online visibility and search engine performance. Here are some of the key achievements:
Significant Traffic Growth
Over a period of six months, we achieved more than a 60% increase in organic traffic to Collectius' website. This surge in visitors was a direct result of our focused improvements in SEO practices and content strategies.
Expanded Keyword Reach
There was over a 70% increase in the number of organic keywords that Collectius ranks for on Google. This expansion in keyword coverage helped broaden their visibility and reach a wider audience interested in debt collection and financial services.
Top Rankings in Local Searches
Collectius' website achieved first-page rankings on Google's Search Engine Results Pages (SERPs) for targeted searches in Singapore and Malaysia. Ranking on the first page for relevant searches significantly boosted their brand's visibility and accessibility in these key markets.
Recent Case Studies
Want similar results?
Get in touch to see how we can help.
BREW INTERACTIVE
Digital Marketing Agency in Singapore and Malaysia
SERVICES
SERVICES
- Search Engine Optimisation - SEO
- Digital Reputation Management
- Account Based Marketing
- B2B Marketing Agency
- AI Lead Generation
- AI Automation Agency
- Content Marketing
- Social Media Marketing
- Baidu
- Xiao Hong Shu
- Digital Marketing PSG Packages
- Sustainability and ESG Marketing Agency
- Financial Services and Fintech Marketing Agency
- Software as-a-Service (SaaS) Marketing Agency
- Technology Marketing Industry
- Healthcare Marketing Agency
- Education Marketing Agency
SUBSCRIBE
CONTACT US
Singapore Office:
111 North Bridge Road, #08-11, Singapore 179098 Malaysia Office:
Level 5, Guoco Tower, 6 Jalan Damanlela, Damansara City, Bukit Damansara, 50490, Kuala Lumpur
© Brew Interactive 2026. All rights reserved.
