Brew Interactive

Apex Asia

Client Story

At A Glance

3.0x

New net leads increased by 3x following site launch

About Apex Asia Group

Apex Asia is a service provider for IT Equipment Rentals and Event Management Software. They use the power of technology, human touch, solidarity and efficiency to power events with software and hardware.

About Apex Asia Group

Apex Asia is a service provider for IT Equipment Rentals and Event Management Software. They use the power of technology, human touch, solidarity and efficiency to power events with software and hardware.

The Challenges

As Apex Asia Group grew and their existing lead generation sources ran dry, they knew they needed a world class website to continue growing and acquire new leads. They approached our team at Brew to help.

The Solutions

In-Depth Persona Development

If Apex Asia’s new site was going to help them acquire new leads and gain new customers, we needed an in-depth understanding of who they were trying to reach. To gain this insight, we interviewed existing and past customers to learn more about their event needs, their perception of the industry, and why they worked with Apex Asia Group.

User-Focused Site Architecture

Once we gained an understanding of Apex Asia’s target buyer personas, we crafted their new website architecture and sitemaps. We relied heavily on what we learned from our persona interviews to ensure pain points were highlighted and the most pertinent information was prioritized on the new site.

Keyword Research for Commercial
Pages

Event rentals and tech are in high demand, meaning thousands of people are searching for related keywords each month. Optimizing Apex Asia’s commercial pages to capitalize on these keywords would help us increase their traffic and get them more leads. Our expert SEO team performed keyword research around the event tech rental space to uncover highly searched terms. We then performed on-page optimization to ensure maximum search engine visibility.

Expert Copywriting and Creative Web
Design

We knew we couldn’t just throw some words on a page and expect to connect with the events industry. We worked with industry experts to craft copy that wouldn’t just connect with those in the events industry – but would convert as well.

Then, our creative web design team got to work designing a beautiful and functional website that stands out in the industry, wows site visitors, and emphasizes calls to action.

Streamlined Web Development

Last but not least, our experienced web development team built out a stunning website. We placed a big emphasis on page speed and lean solutions to delight site visitors and reduce any friction that might deter quality traffic from becoming leads. Not only was the site a great success, we moved from concept to finished
product far ahead of schedule, so Apex Asia Group could begin acquiring leads as soon as possible.