by Marcus Ho | Jul 19, 2019 | Uncategorized
These days, lead acquisition costs have been getting increasingly expensive, especially if you’re trying to narrow your advertising down to something more specific, such as senior professionals and key business decision makers. To acquire new marketing qualified leads...
by Marcus Ho | Jul 7, 2019 | Uncategorized
Marketing and data go hand in hand. The most effective way to develop marketing campaigns is by using data to study online behavior, buyer persona and other metrics that help you to know your customers better to deliver a personalized experience. Ask a marketer...
by Marcus Ho | Jul 4, 2019 | Uncategorized
Singapore’s real estate market has become fiercely competitive over the years. As a marketer in the real estate sector, if you are looking to generate leads for your next project and are considering property directories and publication sites such as PropertyGuru,...
by Marcus Ho | Jun 26, 2019 | Uncategorized
Some B2B marketers end up doing an incomplete analysis while defining their buyer personas. Because of this, their marketing efforts fail to be truly effective. So, here’s a comprehensive guide that will help you create your ideal B2B buyer personas. But first, let’s...
by Marcus Ho | May 30, 2019 | Uncategorized
Considering 40% of revenue is captured by organic traffic, marketers have enough and more reason to invest in boosting their search engine rankings and attracting more visitors. This space is highly competitive which calls for consistent efforts in maintaining high...
