by Marcus Ho | May 5, 2020 | Uncategorized
In this article, you’ll explore the essential marketing KPIs (key performance indicators) that you must track in every stage of a customer lifecycle journey to drive performance. The 6 Stages Of A Customer Lifecycle Journey Example of a Marketing Pipeline Dashboard in...
by Marcus Ho | Apr 23, 2020 | Uncategorized
A solid B2B marketing framework does much more than tracking the response of your creatives. It can help you analyze how your prospects and buyers respond to your messaging, sales, content and promotions. Here’s our 5-step framework on how you can approach it....
by Marcus Ho | Apr 13, 2020 | Uncategorized
Everyone is planning on doing webinars these days. In fact, in just the last two weeks, the agency has been getting plenty of enquiries from prospective and existing clients about hosting webinars. Here’s everything you need to know about how that webinar was...
by Marcus Ho | Apr 2, 2020 | Uncategorized
With the industry developing at a remarkable pace, the year 2020 promises some exhilarating marketing technology improvements. In this article, you’ll find 7 critical MarTech trends you need to take reigns in 2020 (and beyond). 1. Voice Search Will Overtake...
by Marcus Ho | Mar 23, 2020 | Uncategorized
With all the recent news of the coronavirus, it’s clear that most businesses will continue to struggle for a while. Companies have told employees to expect pay cuts, or have asked them to go on unpaid leave. Marketers have also started to freeze their spending....
