by Marcus Ho | Jan 19, 2021 | Uncategorized
Lead scoring is one of the most powerful features of CRM software. But only if it’s used effectively. When set up well, lead scoring can automate lead qualification, accelerate lead nurturing, and save teams valuable time. When lead scoring is configured haphazardly...
by Marcus Ho | Dec 21, 2020 | Uncategorized
B2B marketing can be complex. And unfortunately the internet is filled with generic and watered down information on how to invest in different lead generation channels, leading many B2B marketers to get it wrong. They may feel like they’re checking a channel off the...
by Marcus Ho | Dec 15, 2020 | Uncategorized
Marketing automation tools can do much more than save your marketing team a ton of time. They can also improve sales productivity and reduce marketing overheads. More importantly, marketing automation tools can help marketers capture more promising leads. According to...
![[TEMPLATE] 6 Key Customer Lifecycle Stages in B2B Marketing](https://brewinteractive.com/wp-content/uploads/2021/08/scott-graham-5fNmWej4tAA-unsplas.jpg)
by Marcus Ho | Dec 1, 2020 | Uncategorized
Is not aware of our brand, but is not on our radar as a prospect. As B2B marketers, you’re well-aware that sales don’t happen in an instant. Your buyers go through a series of stages before they decide to do business with your company. In this article, you will learn...
by Marcus Ho | Nov 23, 2020 | Uncategorized
Over half of all companies in the world use some kind of marketing automation software, an industry valued at over $4 billion. The biggest softwares in the industry are Hubspot and Salesforce, but there are countless others making waves in MarTech. But a software...
